Sword and the Script

JUNE 23, 2015

Initiatives that take a few days to begin in a start-up community, take weeks, even months to begin in large companies. How to Energize the Enterprise for Content Marketing. It’s been invaluable at raising internal awareness – at all levels – about what we are trying to do. First , I work for a very large company.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

PR 20/20

OCTOBER 31, 2017

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. According to the MarTech Data Report , “. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Delivering a masterclass in virtual events Community We wanted an event which would capture the elements of our in-person event that our attendees enjoy.

Enterprise 88

Enterprise Technology Community International 88

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Today, we can’t imagine life without it.

Publicity 156

Publicity Software Google Reddit 156

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The case for internal communications. ” 7. .”

Internal 40

Internal International Communications Employee 40

Bianchi Biz Blog

APRIL 29, 2024

Joanne Chan, founder and managing director at LBS Communications The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 92

Marketing Local Crisis Management Internal 92

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95

YouTube Marketing Local Chemicals 95

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. With 13 days until 2019, let’s turn our attention to whether organisations still need PR. The short answer: yes. The longer answer: hell, yes.

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example.

Data 105

Data Enterprise Survey Instagram 105

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Social media and niche communities like r/SkincareAddiction or r/nutrition. Internal Resources. The takeaway? It comes down to three reasons: Fear. Lack of resources.

B2B 127

B2B Company Survey Enterprise 127

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Not only does this boost the volume of content you can produce, but it shares internal expertise in a way that builds corporate credibility and value.

Corporate 100

Corporate Leadership Branding Brand 100

Stephen Waddington

OCTOBER 4, 2019

The event was co-hosted by PRCA Borderlands and North East and CIPR North East, with speakers from the North East Local Enterprise Partnership (LEP), North East England Chamber of Commerce and law firm Square One Law. The LEP has created a Brexit toolkit for local organisations.

Enterprise 19

Enterprise Local Exercises Government 19

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”.

Industry 110

Industry Media Technology Employee 110

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Shift Communications

FEBRUARY 18, 2016

Launched just over two years ago, the platform has seen rapid adoption across the enterprise in a way not seen since the original days of Chatter and Yammer. With Slack, you can invite the world or one other person into your channel, and its virtually frictionless to spin up a community on the fly in minutes.

B2B 60

B2B Marketing Enterprise Community 60

Stephen Waddington

MARCH 31, 2019

Campaign landing page and web newsroom tools Access to the corporate website is a battleground in large enterprise organisations. More than 500 people have joined the Comms School Facebook community. Qriously has previously targeted an international market for focus groups and surveys. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Facebook 68

PR 20/20

MARCH 6, 2023

For example, if you’re an international business, you may need to find a solution that can scale to your needs. If you have a larger database, you may want to choose enterprise-level software to avoid any extra costs. Remember to take into account the size of your company.

Software 77

Software Marketing Comparison Enterprise 77

Waxing UnLyrical

JULY 11, 2019

Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements. Mix internal images with UGC. There’s a delicate balancing act to be achieved with website design.

Company 88

Company Branding Brand How To 88

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought.

Publicity 106

Publicity Media Advertising Advertising 106

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

NOVEMBER 6, 2018

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Cybereason recognized that the professionals doing the work of protecting organizations and defending the enterprise simply don’t get enough credit. The Smell of Popcorn with a B2B Movie.

B2B 75

B2B Creativity Film Trade Shows 75

PRSay

NOVEMBER 22, 2016

At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. In the future, communications professionals navigating this complex journey will need to incorporate new data-driven skills and strategies. 4: Use data strategically across the enterprise.

Communications 60

Communications Strategy Analytics Groups 60

PR Conversations

SEPTEMBER 10, 2014

He also outlines leadership projects with community programs, developing PR executives, and reaching community leaders. The ads advanced the positive aspects of the free enterprise system and attempted to dispel the belief that business made excessive profits.”

Publicity 67

Publicity Advertising Advertising Community 67

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. Because intelligence to me is know the disposition, composition, strength and morale of a high-value target, like an international terrorist. You’re going to need a niche strategy.

Software 87

Software Case Study Pitching Technology 87

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later.

Sports 60

Sports International Internal Enterprise 60

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. For enterprise customers, he says the company’s sweet spot is mid-marketer enterprise and also local offices for global brands.

Pitching 66

Pitching Analytics Enterprise System 66

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization?

Marketing 81

Marketing Data Wireless Industry 81

Communications Conversations

MAY 1, 2015

That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. He’s a busy CEO and recognized social media would be a factor in how he communicated with various audiences. What’s been the impact internally and across the country with your AmFam agents and teams?

Social Media 60

Social Media Media Twitter Insurance 60

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Not only was it my first as the CEO of Cision, we also introduced a game changing new platform for communication professionals — the Cision Communication Cloud ™.

Media 60

Media Leadership Enterprise Data 60

MaccaPR

DECEMBER 19, 2016

Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Be sure to post about your new content piece as a company update on your LinkedIn page, and work with your internal experts to do the same on their personal LinkedIn pages and in relevant groups.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Do one thing and be the best at it.

Industry 40

Industry Trends Customer Service International 40

Solo PR Pro

AUGUST 2, 2016

Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds. They have the benefit of working closely with clients, often becoming like an extension of internal teams, across a wide range of industries. Do one thing and be the best at it.

Industry 40

Industry Trends Customer Service International 40

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts.

Software 121

Software Analysis Data Technology 121

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72