PR Fuel

JANUARY 14, 2018

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Have you had success getting your news in your local paper?

Local 77

Local Company How To Training 77

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 79

Local SEO Strategy How To 79

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story.

Media 130

Media Pitching Local Training 130

Deirdre Breakenridge

AUGUST 26, 2014

Some PR professionals integrate their communications skills with specific vertical industries, pursuing jobs that focus on relevant sector subject areas. Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

PRSay

FEBRUARY 8, 2021

We reinforce to stakeholders that our organizations believe Black Lives Matter and they should be represented and included in our workplaces and communities. Our audiences gain new insights and understanding about the Black experience in the United States. Then, March 1 arrives.

Media 158

Media Policies System Pitching 158

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. For example, PRSA offers the Silver Anvils and the Bronze Anvils. Network outside your company. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PR Job Coach

MARCH 29, 2012

For example, if you spent summers during your college years touring the beer capitals of world, consider elaborating with both content and photos showing your itinerary, stops along the way and commentary about what you have learned and experienced. If there is coverage in your local newspaper, post the web link in your feed.

Facebook 160

Facebook How To Construction Insurance 160

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148

Nonprofit Local Training Media Training 148

PRSay

DECEMBER 10, 2021

For example, this week, Ford Motor Co. In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. As much as possible, make workplace decisions based on specific, widely available data such as a sustained rise or fall in local coronavirus infections.

Employee 193

Employee Policies Agency Study 193

PRSay

AUGUST 23, 2021

In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. Enlisting trusted local leaders.

Communications 129

Communications Local Survey Transportation 129

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. Does the best path to action start in the public conversation?

Employee 124

Employee Local Community Policies 124

PR for Anyone

AUGUST 11, 2021

Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. This week I want to answer a question that I get asked all the time. Should you pitch the exact same story to the same or to different media outlets at the same time? The answer is, “No.” Unless you’re telling them that you’re doing that.

Pitching 223

Pitching Media Television How To 223

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Respond promptly to comments and messages to build a strong online community.

Hotels 78

Hotels Local Travel Marketing 78

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

Cision

APRIL 2, 2015

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Though these occurred offline, they’re textbook examples of triggers that lead to successful WOMM. One thing all grassroots marketing campaigns have, though, is an extremely engaged and hyperlocal community.

Airlines 120

Airlines Storytelling Local Travel 120

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. It’s a good example of a data source and in this instance it serves insights directly. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

Government 151

Government Crisis Energy Community 151

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Nonprofit 61

Nonprofit Community Employee Energy 61

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

Cision

JANUARY 13, 2017

Public Relations Company, Phil has served as the Public Relations Director for a myriad of companies, community initiatives and professional organizations. Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. Lead by example!

Local 120

Local Radio Community Tools 120

Cision

OCTOBER 30, 2015

For example, LinkedIn limits personal profiles from seeing anything but long-form blog posts in their accounts, whereas Google+ allows businesses to start a conversation like any personal profile user. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). Side benefit: Building community by highlighting your customers’ best stuff. ” #3: Instead: Amplify your customers’ best content. Please, God.

Case Study 166

Case Study Strategy Study Hotels 166

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! A couple of examples are that we went from having a “dot com” on our website address to a “dot gov,” to help not only secure our website, but to show folks that we aren’t just some advocacy group or third party or special interest group that has election information. ylang ylang – ??

Communications 186

Communications Video Social Media Facebook 186

PR for Anyone

JANUARY 5, 2022

Because I live in Virginia, I’ll use Virginia as an example. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

Pitching 130

Pitching Strategy Publicity Media 130

Landis PR

SEPTEMBER 3, 2024

These organizations advocate for marginalized communities, promote equity and create innovative solutions to societal challenges. Contributing to NPOs strengthens communities, promotes civic engagement, and supports economic stability. Individual Giving What about the individual donor?

Community 52

Community Nonprofit Corporate Financial 52

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news. More data journalism.

Journalism 120

Journalism Trends Print Local 120

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. It was no official confirmation, but the impact of the update was felt across the SEO community. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Flack's Revenge

AUGUST 6, 2019

In a PR Daily story about Starbucks , Ted Kitterman recommended leading with values; he cites some great examples: The biggest takeaway for anyone following the news cycle these days must be that you can’t please everybody. Below, I dig deeper and shed light by excerpting from the many excellent articles on the topic. Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 102

Small Business Community Local Social Media 102

PR Fuel

AUGUST 27, 2020

A good example of this might be a new telemedicine option for healthcare providers in 2020. For example, you might let reporters know your CEO will personally demonstrate your company’s new treadmill. This kind of press release is also a wonderful opportunity to promote your employees’ involvement in community outreach.

Nonprofit 104

Nonprofit Local Writing Examples 104

Waxing UnLyrical

SEPTEMBER 19, 2012

But to the world at large, it’s not just about Facebook (or the related movie), but a community that has been built over the years around a common interest or topic. So I’m using this post to showcase such a community that has been actively working around sustainability. Readers: what you think about this community?

Social Media 91

Social Media Media Community Facebook 91

PR for Anyone

MARCH 6, 2024

She also enjoys exploring local gems when she’s home, like the Norton Simon Museum that’s right in her own backyard in Southern California. Despite geographical limitations, Patti encourages the formation of similar groups, even if it starts with a simple gathering at a local coffee shop or via Zoom.

Travel 130

Travel Groups Technology Creativity 130

Landis PR

MAY 3, 2021

LCI recently had the opportunity to work with Rick on a wonderful episode of Bay Area Bountiful , called Sempervirens Means Evergreen , that explores the impact of last year’s CZU Lightning Complex Fire on the many communities of the Santa Cruz Mountains. Rick interviews POST’s Irina Kagan. What kind of stories do you most enjoy covering?

Meeting 98

Meeting Agriculture Media Television 98

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Even if a B2B service has helped a smaller up-and-coming brand, it may still be relevant to local press, specialist media, or social discussion groups. But any company can create legitimate local news through a commitment to a community cause, for example.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Recently, a client who met with staff in a remote office heard about a first-of-its-kind study being conducted by the local team in collaboration with a nearby university. This led to a story pitch unlike anything the client had done before, ultimately resulting in interest from the major paper in the community.

Publicity 149

Publicity Insurance Insurance Interviews 149