5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

NOVEMBER 7, 2024

” Singapore Another notable example is Marina Bay Sands in Singapore. Local officials have focused on improving infrastructure, attracting new businesses, and promoting family-friendly entertainment to revitalize the city. Atlantic City Closer to home, Atlantic City has been undergoing a renaissance in recent years.

Marketing 78

Marketing Fashion Sports Reputation 78

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148

Nonprofit Local Training Media Training 148

The Hoyt Organization

AUGUST 23, 2024

For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs. You can still be sustainable by composting food waste or donating the leftover produce to local charities or food banks. Another big conservation area is energy.

Hotels 87

Hotels Industry Energy Local 87

5W PR

OCTOBER 9, 2023

However, effectively engaging in international public relations requires a strategic approach that considers cultural nuances, local preferences, and diverse media landscapes. Brands should identify market trends, consumer behavior, local competitors, and regulatory requirements in each target country.

Strategy 78

Strategy Branding Brand How To 78

Shift Communications

JUNE 28, 2022

How does it relate to the business, employees, clients, or community? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. Does the best path to action start in the public conversation?

Employee 124

Employee Local Community Policies 124

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

PRSay

FEBRUARY 8, 2021

We reinforce to stakeholders that our organizations believe Black Lives Matter and they should be represented and included in our workplaces and communities. Our audiences gain new insights and understanding about the Black experience in the United States. Then, March 1 arrives.

Media 157

Media Policies System Pitching 157

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

Cision

SEPTEMBER 1, 2016

Here are four of the most valuable tips we can learn from communicators in Africa. Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs.

Local 216

Local Government Community Corporate 216

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

PRSay

SEPTEMBER 24, 2024

In one example from my past, a client was planning a large and expensive infrastructure project for a community. The elected leader had attached a gag order to the project, insisting that we not discuss it in the community. I also resigned the client who wanted to set up the front company in the first example I mentioned.

Ethics 94

Ethics Employee Survey Community 94

Landis PR

AUGUST 13, 2024

We’ve championed a diverse range of projects, from implementing land acquisition initiatives for open spaces to supporting land backs for Indigenous communities, facilitating wildlife crossings, trail development, public policy and so much more. Define success upfront. Here’s how to approach this: Set Clear Goals: What do you want to achieve?

Policies 59

Policies Community Measurement Local 59

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

Nonprofit 60

Nonprofit Community Employee Energy 60

5W PR

FEBRUARY 20, 2024

Examples of brands with guiding principles include Patagonia’s Saving Our Home Planet and TOMS’ Improving Lives. Transparency Brands should not hide their efforts in using recycled materials, ensuring ethical sourcing, or supporting local communities. They cultivate communities around shared company values.

Consumer 78

Consumer Branding Brand Ethics 78

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

PR for Anyone

MARCH 6, 2024

She also enjoys exploring local gems when she’s home, like the Norton Simon Museum that’s right in her own backyard in Southern California. Despite geographical limitations, Patti encourages the formation of similar groups, even if it starts with a simple gathering at a local coffee shop or via Zoom.

Travel 130

Travel Groups Technology Creativity 130

5W PR

JUNE 29, 2023

When a product gains popularity locally, brands consider expanding their market. Beauty enthusiasts reside everywhere, from major cities to remote rural communities. By Nature from New Zealand is an example of a brand that has successfully expanded its beauty products to every market across the globe.

Local 78

Local Resources Analytics Employee 78

PRSay

AUGUST 23, 2021

In West Virginia, people have strong community connections and a collective sense of identity, Martin noted. The more the state collaborates with local and community pharmacies and other groups, the greater the likelihood that residents will want to receive the vaccine. Enlisting trusted local leaders.

Communications 126

Communications Local Survey Transportation 126

PR Fuel

OCTOBER 14, 2022

Utilizing public relations is a great way for your business to become more well-known in your community, boost your sales, and create better relationships with your current and future customers. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business!

Small Business 102

Small Business Community Local Social Media 102

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel.

Community 40

Community Local Software Groups 40

Landis PR

MARCH 4, 2024

The team at Landis is well-versed in understanding the benefits of a well-placed piece of content, but sometimes clients need a little more of an explanation on how this one tactic can move the needle on overall strategic communications. Then go ahead and get into a funny social media exchange with your competitors ( see an example here ).

Media Relations 107

Media Relations Media SEO Newspapers 107

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

Contently - Strategy

OCTOBER 3, 2024

BrightLocal BrightLocal is a crucial tool for B2B marketers focusing on local SEO , offering a comprehensive suite tailored to enhance local search visibility. Its local SEO audit helps identify issues that could hinder your visibility, allowing for quick optimization to boost search rankings.

SEO 80

SEO Content Marketing B2B Tools 80

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages. million hours of Zoom calls.

Publicity 131

Publicity Case Study Local Public Affairs 131

5W PR

NOVEMBER 15, 2023

Fast food chains can start by sourcing ingredients from local and sustainable suppliers is a compelling story to tell. Chains can get involved in local communities through sponsorships, charity partnerships, or environmental initiatives that can enhance the brand’s reputation.

Strategy 78

Strategy Marketing Ethics Mobile 78

PR for Anyone

JANUARY 5, 2022

Because I live in Virginia, I’ll use Virginia as an example. If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

Pitching 130

Pitching Strategy Publicity Media 130

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities.

Radio 75

Radio Television Media Local 75

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

Burrelles Fresh Ideas

APRIL 2, 2024

Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows. For example, Colorado Public Radio recently laid off some staff, but that doesn’t mean they won’t be producing news.

Media 103

Media Radio Print Newspapers 103

5W PR

DECEMBER 2, 2019

The magic bullet, market watchers say, is a precise combination of branding, local connection, and targeted consumer PR. Part of this is baked in, when brands leverage the shared local culture to connect with their market base. When, for example, Publix touts the local NFL and NHL teams as “their teams,” the shoppers believe it.

Local 78

Local Trends Consumer Community 78

PRSay

DECEMBER 10, 2021

For example, this week, Ford Motor Co. In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. As much as possible, make workplace decisions based on specific, widely available data such as a sustained rise or fall in local coronavirus infections.

Employee 190

Employee Policies Agency Study 190

Landis PR

MAY 3, 2021

LCI recently had the opportunity to work with Rick on a wonderful episode of Bay Area Bountiful , called Sempervirens Means Evergreen , that explores the impact of last year’s CZU Lightning Complex Fire on the many communities of the Santa Cruz Mountains. Rick interviews POST’s Irina Kagan. What kind of stories do you most enjoy covering?

Meeting 98

Meeting Agriculture Media Television 98

PRSay

JANUARY 8, 2019

For example, who are the people being helped by your nonprofit’s programs, and what are their stories? Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better.

Education 78

Education Publicity Community Local 78

Presspage

DECEMBER 9, 2020

Their day-to-day activities also play a crucial role in the shaping of our communities and shouldn’t go unnoticed. Take academic years, for example, having a clear idea of what will be happening allows teams to be well prepared for what’s coming, which questions might pop up and what kind of content fits each topic better.

Education 78

Education Publicity Community Local 78