Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.

Social Media 179

Social Media Media LinkedIn Community 179

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 119

B2B Social Media Marketing Media 119

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 117

Social Media Strategy How To Media 117

5W PR

MARCH 15, 2023

Social media has become a critical tool for brands to engage with their audiences and build their customer base. Here are a few different social media marketing tips that brands can use to keep their social media content relevant and exciting. Companies can also leverage user polls and surveys.

Social Media 88

Social Media Media Education Survey 88

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. You can tailor your own holiday press releases with the strategies learned here.

Examples 116

Examples Retail Energy Product Launch 116

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Cision

DECEMBER 1, 2017

For inspiration, see the below examples of company boilerplates that get the job done. The Social Butterfly. NOTE: Keep in mind those social links add to your total link count – and search engines may start to read as “spammy” a piece of content with more than a handful of hyperlinks. Example – LendingTree: [link].

Examples 225

Examples Insurance Insurance Fashion 225

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

AUGUST 16, 2022

“I’m a social media team of one–how can I best manage all these different channels?” ” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!” They need community management. That sounds about right.

Social Media 128

Social Media Media Resources YouTube 128

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Cision

SEPTEMBER 8, 2015

PR is nothing without community. With social media, engaging with your community has become easier than ever. Social allows you to listen to what your audience needs and adjust strategies accordingly to develop a loyal community. Build community around your audience. Simplify your message.

Community 120

Community Social Media Reputation Creativity 120

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. Think about how your business can relate to the event.

Media 130

Media Pitching Local Training 130

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Photo by S O C I A L. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Cision

NOVEMBER 29, 2017

For inspiration, see the below examples of company boilerplates that get the job done. The Social Butterfly. NOTE: Keep in mind those social links add to your total link count – and search engines may start to read as “spammy” a piece of content with more than a handful of hyperlinks. Example – LendingTree: [link].

Examples 167

Examples Insurance Insurance Fashion 167

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community.

Storytelling 52

Storytelling Examples Brand Branding 52

Prohibition

APRIL 28, 2019

What is community management and why is it important? A community manager is responsible for advocating a brand on social networks. Strong community management and online presence leads to increased awareness of the brand, higher engagement and more engaged followers. So, why is this necessary and important?

Community 54

Community Social Media Media Reputation 54

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Konnect Agency

AUGUST 10, 2022

Working with a social media agency can help you get that content you worked so hard on in front of a broader audience and build an established voice across platforms. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Repurpose and Reuse.

Leadership 98

Leadership Social Media Agency Strategy 98

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Martin is a communications strategist and teaches digital strategy. PRStudChat.

Community 148

Community Big Data Media Resources 148

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. Give credit where credit is due.

Social Media 105

Social Media Ethics Trends Viral 105

Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. How do we think about communities of influence? The blue cluster above are general media and influencers. The green dots are foodies.

Community 60

Community Social Media Data-Driven PR How To 60

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

Community 84

Community Customer Service System Guidelines 84

Prohibition

JANUARY 23, 2023

Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Prohibition

JULY 7, 2023

To overcome your fears when creating your next live video and to help you navigate the world of live social media platforms, we’ve compiled five top tips to ensure that your next live video runs smoothly. Features will change and vary depending on if you’re using Instagram Live or TikTok Live, for example.

Video 62

Video Social Media Media Instagram 62

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Shift Communications

OCTOBER 3, 2016

In the wake of these tragedies, what’s the appropriate social media behavior? Most of the advice written about handling major/national issues is too simplistic, too binary, too “one size fits all” For example, the United States has a mass shooting of some kind virtually every day: Data source: Mass Shooting Tracker.

Guidelines 158

Guidelines Social Media Media Crisis Communications 158

Prohibition

OCTOBER 18, 2021

Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience. Why diversity is important when it comes to social media advertising. Being representative on social media is key.

Advertising 62

Advertising Advertising Social Media Media 62

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Media Relations Building relationships with journalists and media outlets is essential for generating positive press coverage.

Consumer 78

Consumer Brand Branding Crisis Management 78

Karen Freberg

NOVEMBER 26, 2017

When it comes to social media, one of the best features and opportunities we can do is build a community where fellow colleagues come together and bounce around ideas. This is one of the best things about social media is to come together and share ideas, perspectives and help others out in their journey.

Community 49

Community Social Media Media Education 49

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Aaron Komo, senior brand manager for social and community at Noom. We’re leveraging our Noomer data about what our members have accomplished to create content that adds value to our community.

Social Media 62

Social Media Marketing Media Instagram 62