Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Finally, we’ve seen humanity pull together.

Government 132

Government Crisis Exercises Retail 132

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 133

Exercises Education Nonprofit Case Study 133

Melissa Agnes

APRIL 11, 2018

They’re also losing the trust of their community, who feel—whether rightfully or not—that they’ve been cheated and misguided all this time. Facebook is now being hounded by congress and presented with class action lawsuits for their lack of effectively managing this issue throughout the years. You can order your copy of Crisis Ready , here.

Crisis 160

Crisis Crisis Management Policies Privacy 160

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” I’m not one to offer any engagement back and forth, unless I see some sort of potential risk to a community or to [people’s] lives.

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

Marketwired

MARCH 8, 2016

What does a team brainstorm session look like in one of the most-engaged online PR communities today? Which tools their international team relies on for collaboration . Get organized with internal communications tools. Here, Gini and Corina discuss: What defines a successful brainstorm session .

Internal 100

Internal International Exercises Tools 100

Prakkypedia

JULY 8, 2014

If you’re a communications professional, you know the value of a documented strategy which outlines your business objectives, your target audiences and your key messages. Don’t forget internal audiences – staff, volunteers and so on). It all addresses the questions: who do you need to communicate to + how?

Corporate 107

Corporate Communications Crisis Communications Policies 107

Melissa Agnes

FEBRUARY 3, 2015

In each type of crisis scenario (which you identified in step 1 above), who are the key stakeholders (both internal and external) that you need to communicate with? Neither are those dated table top exercises that organizations have grown accustom to over the years. This means: Who are your stakeholders? Make a list.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Waxing UnLyrical

APRIL 7, 2011

But have you stopped to consider that when you are constantly communicating with your employees, sharing the good and the bad honestly, giving them a behind-the-scenes look at what’s going on in other departments and with the business overall, that they could be your secret weapon , the best way to grow your community?

eBook 91

eBook Employee Exercises Community 91

Solo PR Pro

FEBRUARY 20, 2024

Identifying the Catalyst for Change There are external and internal factors that can be the catalyst for the shift from bigger business to a true Solo PR. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business. Here’s to your new solo symphony!

Agency 95

Agency Exercises Strategy Internal 95

Waxing UnLyrical

MARCH 6, 2013

With International Women’s Day approaching, Oxfam recently embarked on what I think is one of the best-conceived and (so far, at least) executed awareness and activism campaigns: Behind the Brands. I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find.

Brand 101

Brand Branding Policies System 101

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. Please ignore my grumpiness about lockdown motivators.

Media 83

Media Crisis YouTube Television 83

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency. Graduating from college has generated a whirlwind of emotions.

Storytelling 68

Storytelling Journalism International Internal 68

Shift Communications

DECEMBER 6, 2021

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. And don’t limit your communications to internal communications —external audiences will be eager to hear about meaningful momentum as well. Community engagement.

Communications 78

Communications Employee Financial Community 78

Stephen Waddington

OCTOBER 4, 2019

A risk assessment should also form part of a no deal planning exercise focused on four areas: contingency, supply chain, on-shoring or offshoring and implementation. It’s great to see the CIPR and PRCA cooperating on an issue that promotes the role of public relations to the business community and broader public.

Enterprise 19

Enterprise Local Exercises Government 19

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

B2B 148

B2B Marketing Survey Software 148

PR Conversations

OCTOBER 11, 2018

For me this suggests that we should consider how employers, and our trust networks (communities of relations and interdependencies) contribute toward our mental well-being – both positively and negatively. On your first point, community, I couldn’t agree with you more. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

JULY 14, 2015

Focus on building a community. Whether the platform for a content marketing program is a website, a blog, or a newsletter (better still if you have all three – integrated) the top objective is to build a community. Writing and developing content on a consistent basis is like exercising. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. How B2B Marketing Can Get More out of Trade Shows.

B2B 69

B2B Trade Shows Survey Study 69

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Waxing UnLyrical

JULY 11, 2019

Mix internal images with UGC. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ). triangles, rounded squares, ovals — you may not have any, but some do).

Company 88

Company Brand Branding How To 88

Communications Conversations

DECEMBER 6, 2022

Manage social communities on a daily basis (definitely). Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Manage social ad budgets and programs (again, sometimes). I could go on. And pressure is high.

Transportation 74

Transportation Social Media Exercises Energy 74

Konnect Agency

APRIL 13, 2022

We take time to get to know your team and your product and help bring both alignments and disagreements within your team to light so that in the end up you end up with a brand that is truly you, one that resonates with and impassions your internal team and your audience. A Strong Modern Branding System Is… Flexible.

Creativity 59

Creativity Agency Brand Branding 59

Buzzstream

DECEMBER 4, 2024

Build community In-house work can become repetitive and sometimes isolating from the digital PR community (as compared to an agency). Create communities with other digital PRs outside of your company for feedback and inspiration. I feel like, that’s going just to do the heavy lifting internal linking. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Konnect Agency

APRIL 13, 2022

We take time to get to know your team and your product and help bring both alignments and disagreements within your team to light so that in the end up you end up with a brand that is truly you, one that resonates with and impassions your internal team and your audience. A Strong Modern Branding System Is… Flexible.

Creativity 52

Creativity Agency Brand Branding 52

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. Going Beyond Work/Life Balance for True Mental Health. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. The exercise was highly subjective – hence so is the analysis and interpretation of the data. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business.

Writing 114

Writing Social Media SEO Blogging 114

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 73

Ethics Training Financial Survey 73

Practical Law Construction

JANUARY 11, 2021

This post is the first part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. However, the UAE Arbitration Law does not apply to the Dubai International Financial Centre (DIFC), which continues to be subject to its own arbitration laws pursuant to Federal Law No.

Construction 52

Construction Internal International Financial 52

Waxing UnLyrical

SEPTEMBER 16, 2015

However, with each emerging platform and tool that enters the workplace or discussion in the social media community, the shadow of potential dark uses and features arises as well. Go to the International Risk and Crisis Communication Conference ( ICRC ). Here are a few ways to do this: 1. Freberg has presented at several U.S.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Karen Freberg

DECEMBER 16, 2021

You sometimes have to be brave and stand on your two feet and say “Houston, we have a PR community problem.” For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. Because of the value that is given.

Handbook 52

Handbook Conference Community Social Media 52

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. I’m not completely knocking the idea wholesale – rather I think it’s something marketers should consider carefully internally before bringing it up with a broader set of stakeholders.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Want to Adopt a Measurement Mindset? Focus on Improvement, Not Success.

Education 40

Education Measurement Government Interviews 40