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What Makes Online Content Viral? The Psychology Behind Shares

Contently - Strategy

In less than a year, Google’s “25 Years in Search” video racked up a whopping 353 million views on YouTube. Google’s video taps directly into these impulses, resulting in irresistibly shareable content. The stories resonated with AARP’s audience, with videos garnering hundreds of thousands of views.

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Build Your Brand With Instagram: Q&A With Jenn Herman

Cision

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. More than a quarter of adults use Instagram in their daily lives. Q: Instagram has been rapidly growing, but brands have been slow to adopt it as a marketing tool.

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Should You Join Threads? 9 Factors to Consider

PRSay

Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Twitter’s stingy four) and videos of up to five minutes each. Threads is an easy option for existing Instagram users. Similar to how brands that embraced platforms like Instagram and TikTok early on gained an edge.

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Influencer PR: The Rise of De-Influencers & How to Adapt?

Onclusive

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. As a result, they may be less likely to trust influencers who promote products solely for financial gain. Check out our webinar on communicating sustainability initiatives effectively here.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Anyone with a smartphone can shoot images and video.

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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. The industry is evolving with a shift towards digital platforms, video content, and interactive media, reflecting the dynamic trajectory of Malaysia’s media landscape.

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‘Branding Moments’: Brand Storytelling Examples to Get Your Message Across

Contently - Strategy

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community.