ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? It’s also helpful to offer ways to maintain contact with business customers, be helpful in the community, or go the extra distance to support colleagues. Which operations can continue over the next six weeks? What do employees and customers need to know in the short term?

Employee 374

Employee Viral Small Business Travel 374

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 5, 2025

Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values. Their articles range from gear reviews to trail guides, establishing them as a trusted voice in the outdoor community.

Branding 78

Branding Brand Media Journalism 78

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Google has a specific set of content guidelines. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Branding 78

Branding Brand Storytelling Exercises 78

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests.

Video 78

Video Trends Marketing Advertising 78

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR is more measurable than ever.

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

PRSay

OCTOBER 16, 2024

. “We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer. Business cycles are shrinking.

Technology 107

Technology Trends Banking Newspapers 107

5W PR

JANUARY 31, 2025

Google’s annual “Year in Search” videos masterfully weave together shared experiences, using music, imagery, and pacing to create powerful emotional resonance. Measuring Emotional Impact While emotional responses can seem intangible, their effects are measurable.

Storytelling 78

Storytelling Branding Brand Sports 78

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 98

Measurement Google Analytics Nonprofit 98

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Will Digital Reach Improve the PR Measurement Drumbeat? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Measurement 105

Measurement Social Media Web Twitter 105

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

ImPRessions - Crenshaw Communications

JULY 15, 2020

What comes up when you google your brand – or even your own name? That’s why all devices must be secure and security measures clearly communicated and enforced. But Google rewards fresh, relevant content. Join professional online communities, and engage. Update your digital footprint. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

Measurement 97

Measurement Communications Survey B2B 97

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools.

Print 158

Print Newspapers Google B2B 158

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. Taking it to the next level of measuring RESULTS – specific outcomes such as revenue impact, new subscribers, website traffic and more. These are all great places to begin.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Digital marketers have grown up with real time data provided by platforms such as Google and Facebook.

Measurement 90

Measurement Analytics Comparison Advertising 90

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 81

Measurement Media Banking Community 81

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Few, if any, influencer campaigns measure the impact of the influencer or even something as straightforward as intent to purchase among the influencer’s audience. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). Talkwalker characterized the product as “social measurement and audience insights software.” Registration is required, but the demonstration starts immediately when I tested it.

Media Relations 179

Media Relations Media Print Software 179

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications.

Analysis 104

Analysis Branding Brand How To 104

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. 1) Measures of Visibility.

B2B 77

B2B Measurement Blogging Community 77

Flack's Revenge

OCTOBER 24, 2018

Google learned this painful lesson recently, when reports made it clear that they sat on news about a massive breach. The company got pounded in the press (on top of other negative news) and wound up shutting down Google+. As the saying goes, the coverup can be worse than the crime. The post We’ve been hacked! Call the Press!

Crisis Management 123

Crisis Management Crisis Employee Google 123

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Flack's Revenge

FEBRUARY 16, 2017

Plus, Google and Facebook make money on fake news, and some say they’re just giving users what they want. Some place the problem at the doorstep of social networks and online news aggregators, such as Facebook and Google respectively. They can and should take measures to combat fake news. Should they hire fact checkers?

Reddit 168

Reddit Government Google System 168

Contently - Strategy

SEPTEMBER 10, 2024

But, of course, how do you stay ahead of the discourse in your industry in an oversaturated online community? Social listening tools like Hootsuite and Brandwatch and trend reports from Google Trends can easily cut down the time spent researching social trends. How do I measure the success of timely content?

Content Marketing 95

Content Marketing Trends How To Travel 95

5W PR

JANUARY 4, 2025

Additionally, utilizing social media platforms like Twitter, Instagram, TikTok, and Discord allows companies to engage with their audience, share updates, and build a community around the game. By tracking the ad campaigns closely, companies can measure their effectiveness and make necessary adjustments to optimize their ROI.

Marketing 78

Marketing Instagram Advertising Advertising 78

Prowly

MARCH 4, 2025

2 Analyze your audiences behavior Whether your brand is stronger on social media or entirely web-based, you can use tools like Google Analytics or Hotjar to analyze user behavior. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you.

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

.” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. PR is about reputation. What is more valuable than a brand (or personal) reputation?

Journalism 185

Journalism Advertising Advertising SEO 185

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

Community 40

Community Measurement Reddit Google 40

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations. Customers engage with each other and the business in a community.

Publicity 122

Publicity Marketing Healthcare Television 122