5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Engage with The Community Foster a sense of community by actively engaging with the followers. Partner with Complementary Brands Collaborating with other brands and influencers can amplify social media reach and impact.

Creativity 78

Creativity Social Media Strategy Brand 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Brand Branding 150

The Proactive Report

APRIL 6, 2020

There’s been a 22 – 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. And as this demand for news and information grows, a new class of trusted influencers is emerging. 626 676 6419.

Social Media 162

Social Media Media Financial Crisis 162

Deirdre Breakenridge

JUNE 25, 2019

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. How can leaders communicate more effectively through social media?”

Social Media 184

Social Media Media Leadership Community 184

PRSay

OCTOBER 17, 2022

Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. On Twitter , she helps Edwards communicate clearly about voting. The report doesn’t contain information like that.

Communications 185

Communications Video Social Media Facebook 185

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. You can get more information on them here: [link]. I am also a huge fan of MMA.

Engineering 413

Engineering Pinterest Social Media Radio 413

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors.

Social Media 162

Social Media Media Analysis Comparison 162

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Crisis Communications. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Deirdre Breakenridge

DECEMBER 30, 2014

Relying on a few good sources, delivering exactly what you need, is so much better than an abundance of sources that give you some helpful tidbits of information, but require you to search through articles, wasting more of your time. Work in Scheduled Times to Check Social Media. Tech Test More For Productivity. Podcasts PR 2.0

Social Media 325

Social Media Meeting Course Community 325

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

JANUARY 19, 2021

Only 35 percent of respondents have faith in social media, while 41 percent consider corporate “owned media” truthful and 53 percent trust traditional media. Around the world, the majority of those surveyed said the news media was doing a poor job at being objective and non-partisan.

Government 158

Government Report Survey Media 158

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

5W PR

MARCH 22, 2025

Social media provides an excellent platform for sharing quick updates and visual content. Many successful programs maintain active social media accounts that mix instructional content with personal success stories. These collaborations provide valuable expertise, resources, and connections to the disability community.

Strategy 78

Strategy Sports Training Transportation 78

Deirdre Breakenridge

JULY 28, 2014

Your online communities will be there even when you step away to get things done. If you understand the community members and their sharing culture, then it’s always easy to jump back into the discussion. I use Evernote, which helps me to save important pieces of information and jot down quick thoughts during the day.

Meeting 341

Meeting Interviews Software Energy 341

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. By providing accurate and timely information, it is possible to alleviate concerns, build trust, and prevent the spread of misinformation.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Sword and the Script

SEPTEMBER 10, 2024

Takes care of its suppliers, business partners and communities.” Provides the support, information and expertise we need.” Sword and the Script Media can help with B2B marketing, PR and social media. This seems obvious. If you treat your partners poorly, then customers assume you’ll treat them poorly too.

B2B 179

B2B Software Ethics Leadership 179

Deirdre Breakenridge

OCTOBER 22, 2014

You launch your exciting new social media campaign only to hear… crickets…. Your competitor launches a brilliant new social media campaign. Valerie Merahn Simon, Co-Founder, #PRStudChat Valerie has been in the communications industry for nearly 20 years. Monday morning is a big board meeting.

Crisis 312

Crisis Twitter Community Conference 312

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Build and leverage your network.

LinkedIn 87

LinkedIn Nonprofit Retail Social Media 87

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment. Transparency and Honesty Clearly communicate the sustainability commitments and certifications.

Travel 78

Travel Tourism Marketing Local 78

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. What is most gratifying about a career in communications? Joe Colon, Social Media Strategy, Atlantic Health System. And much more!

Twitter 281

Twitter System Community Healthcare 281

5W PR

NOVEMBER 26, 2024

Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. Community Building.

Education 224

Education Community Social Media Energy 224

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive.

Social Media 117

Social Media Strategy How To Media 117

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Build a community of loyal advocates. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Use it to attract and gather a strong community of people who like and trust your brand. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

NOVEMBER 21, 2016

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital.

Social Media 120

Social Media How To Media Facebook 120

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

Cision

MAY 18, 2017

There is no better story to illustrate the power of social listening to generate business. The fact that this incident happened many years ago—and social media usage has grown exponentially since then—hint at the fact that social conversations that can generate leads are everywhere. Social Conversations Aren’t So Random.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

NOVEMBER 25, 2024

Honest communication builds trust and helps to alleviate concerns. Clearly communicate the nature of the crisis and its potential impact on the hotel’s services. Keep the guests informed about the situation, the steps the hotel is taking to address it, and any changes to the services.

Hotels 78

Hotels Crisis Marketing Policies 78

Prowly

MARCH 4, 2025

This can help you examine media coverage, social media patterns, and audience sentiment in real time. For example, Prowly has incorporated AI features that help draft press releases by having you answer custom questions based on what journalists would ask, ensuring all information is included and nothing is overlooked.

Trends 104

Trends Reddit Pitching Data 104

Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. How has social media evolved with the practice of ethics for PR professionals? Join Dr. Neil on September 21st at 12 PM ET. About #PRStudChat.

Ethics 263

Ethics Twitter Education Resources 263

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Leverage Social Media to Showcase the Hotel’s Charm Use high-quality images and videos to showcase the hotel’s unique features and atmosphere. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78