Survey shows people follow brands on social media to stay informed about new products and services
Sword and the Script
SEPTEMBER 26, 2023
Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.
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