5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. This success stems from the focused, passionate communities these smaller creators build.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Follow and connect with MVPD on social: Facebook.

Crisis 176

Crisis Viral Brand Branding 176

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. What about a local gym owner posting photos of members stretching upside down in their black spandex?

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

JANUARY 8, 2021

And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. 24% of consumers have been influenced to purchase a product or service on Instagram. According to Pew , U.S.

Newspapers 179

Newspapers Local Consumer YouTube 179

Communications Conversations

OCTOBER 29, 2014

Heck, some are even getting their news from Instagram (see how NowThis News is “breaking” news now). One of the things I appreciate most about my local paper is that they hire and employe professional journalists. People who (hopefully) care about the community they live in. Newsprint is dead. People with ethics.

Newspapers 152

Newspapers Print Local Instagram 152

Onclusive

NOVEMBER 8, 2023

Influencer Marketing & Blogger Relations Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona. Social Media & Community Management With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team.

Training 195

Training Media Training Crisis Communications Reputation 195

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success.

Marketing 52

Marketing Storytelling Local Measurement 52

Stephen Waddington

MARCH 29, 2020

It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope. Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation.

Crisis 167

Crisis Government Privacy Sports 167

Landis PR

JANUARY 28, 2025

Share these stories on your website, social media, and during community events. Building Community Engagement Engaging with the community positions your healthcare organization as approachable and caring. Tip: Use video testimonials to create a more immersive and relatable experience.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! So, when you go to our Twitter and Facebook accounts, as well as our Instagram page, we’ve got the blue checkmarks there that show we are the verified and trusted source. That’s the communication we try to get out to voters. election2022 #floridacheck #elections #pov ?

Communications 185

Communications Video Social Media Facebook 185

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

OCTOBER 30, 2015

The majority of profile-centric social networks also have communities, public places that allow users to engage in discussions around broad or niche topics — examples range from a local cooking group to a general hockey fan group. This second group includes networks like Twitter, YouTube, Instagram and Pinterest.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Deirdre Breakenridge

JANUARY 18, 2022

There wasn’t a revelation of me being a big softie, any more than I knew I wasn’t going to score well on telling my Instagram followers about my passions. Suni Lee, an American gold medalist, and member of the Hmong community, was allegedly harassed recently while out with friends. It’s something that I am working on.

Blogging 239

Blogging Ethics Social Media Privacy 239

Bianchi Biz Blog

MAY 16, 2024

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. Instagram : There are about 21.2 million.

YouTube 95

YouTube Marketing Local Chemicals 95

Communications Conversations

NOVEMBER 24, 2014

Side benefit: Building community by highlighting your customers’ best stuff. Think about most of the people that follow you on Facebook, Twitter, Instagram and any other social network. But I’d say 90 percent of the time they’re merely suggesting the best restaurants, routes and activities in locales around the world.

Case Study 166

Case Study Strategy Study Hotels 166

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing.

Government 151

Government Crisis Energy Community 151

Flack's Revenge

JANUARY 10, 2019

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. But it is 100% pay-to-play; and if I can get the same if not greater engagement organically on Instagram, why even bother with Facebook?

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

MAY 12, 2020

Being a homegrown Minnesotan, I grew up in this community and essentially have tater hotdish running through my veins. That being said, being a local has helped me connect in a different way with these brands. That mixed with supporting local artists – local to this community or the community I’m visiting.

Airlines 116

Airlines Travel Local Leadership 116

PR for Anyone

MARCH 6, 2024

She also enjoys exploring local gems when she’s home, like the Norton Simon Museum that’s right in her own backyard in Southern California. Despite geographical limitations, Patti encourages the formation of similar groups, even if it starts with a simple gathering at a local coffee shop or via Zoom.

Travel 130

Travel Groups Technology Creativity 130

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 92

Marketing Local Crisis Management Internal 92

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. It’s a COMMUNITY play. These are the “Big Four” of the social media marketing world. Why Reddit? Let’s be clear: Reddit isn’t for every brand.

Social Media 121

Social Media Reddit Pinterest Communications 121

Bianchi Biz Blog

JULY 22, 2024

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Highlight cultural authenticity and respect local customs.

Marketing 101

Marketing Tourism Local Government 101

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. The original concept was posted by Dolly on Instagram and shares four different photos that represent how people would present themselves on different social media platforms. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. List at #5 below.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

5W PR

MAY 17, 2024

Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

Strategy 78

Strategy Brand Branding Travel 78

5W PR

JULY 2, 2018

For brands who want to build their reputation and maintain a strong community of followers, it’s important to have a social media strategy. Social platforms like Twitter, LinkedIn, Facebook and Instagram can all be valuable, but most brands won’t have enough time to focus on every channel. Build an Influencer Strategy.

Brand 114

Brand Branding Reputation LinkedIn 114

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

Axia PR

AUGUST 11, 2017

Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As the fourth most popular social media site (Sorry, Twitter.

Twitter 72

Twitter Sports YouTube Social Media 72

5W PR

MARCH 4, 2024

Social Media Platforms like Instagram, TikTok, and travel forums are akin to virtual campfires. Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips.

Travel 78

Travel Consumer Strategy Tourism 78

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

5W PR

SEPTEMBER 20, 2023

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78

Travel Strategy How To Local 78

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Pinterest 78

Pinterest Comparison Local Instagram 78

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself. I’ve had tons of local outreach through Twitter lately too.

Pitching 120

Pitching Instagram Viral YouTube 120

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Amelia is a true rock star who continually impresses clients with her deep knowledge of niche influencer communities and translating insights into meaningful opportunities for clients to engage.

Social Media 128

Social Media Agriculture Marketing Media 128

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right? and 950k engagements respectively.

Reddit 78

Reddit Brand Branding Film 78