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BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.
It covers August and September as news from the PR software community has been slow recently. Germany-based Staffbase an internalcommunications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. Today, we can’t imagine life without it. And now onward with this month’s PR tech sum.
Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Postmedia The GrowthOp Postmedia Healthing.ca Postmedia Remembering.ca
Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.
The company also says it has doubled “the amount of content from Reddit” for media monitoring. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5
Social media and niche communities like r/SkincareAddiction or r/nutrition. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. Internal Resources. Use social listening tools to your advantage. ” It’s open-ended and reduces the room for bias.
This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”
To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening. The conversations on LinkedIn, for example, will be very different to those on Reddit.
Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too.
Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. So, Creators League Studio is an internal content studio for PepsiCo, and we work primarily with Pepsi beverages, so Pepsi, Mountain Dew, LIFEWTR, bubly, so working on fun beverage brands. And one of the sub-trends is online communities.
I had my first international trip in three years, and it was so good to be back! Just waiting to see if the lightening bolts from the academic community will come down. I would have to say that reddit did this very well in their experience and activation at Cannes Lions. Yep, I said it.
Vince: So is this something that came about because of shifts in the industry, because of shifts, you know, internally? Like you see this on Reddit all the time where like people are being too promotional, right? I mean, I remember, and I can tell you this: I remember when I was with Siege, we had fake Reddit accounts, right?
PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. There are many reasons why I think public relations practitioners will only be as good at online community engagement as they are in participating in Wikipedia. It Takes Title and Authority Out of Your Communications Toolbox.
And so I think the SEO community and the SEO world are now having to deal with a form of that. I remember on Reddit, I commented on some, it was like the link building thread and somebody was talking about. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it.
In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. I mean, if you’re looking at my son and others that are using Reddit as a news source and we can say what we want about it, that’s what they’re using.
Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Reverse digital PR flips the process around and emphasizes building engaged communities first. Host Reddit AMAs. Figma - first, there was a community and then PR followed.
Talking Points: WaPo intern breaks one of the biggest stories of the week ( BuzzFeed ); The Grateful Dead end 50-year career at Soldier Field over Fourth of July weekend ( Rolling Stone ); A week after Misty Copeland makes history, she announces Broadway debut ( Newsweek ).
You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. The root of the problem is always internal. She write, speaks, and advises on internalcommunication..
Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.
Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.
Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.
Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. Use tools like Reddit, SparkToro, and social platforms to find where your target audience spends time and what content resonates with them. Sometimes it might be submissions in Reddit.
My prediction is therefore that we will see job cuts in comms departts and the need for PRs to showcase their value internally more than ever before. They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily. Bart Verhulst | Co-founder | Presspage 8. Writers have to cover more beats.
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