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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173
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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

It covers August and September as news from the PR software community has been slow recently. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. Today, we can’t imagine life without it. And now onward with this month’s PR tech sum.

Publicity 156
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Should You Avoid These Sites If You Want to Show Up in AI?

Buzzstream

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Postmedia The GrowthOp Postmedia Healthing.ca Postmedia Remembering.ca

SEO 62
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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Social media and niche communities like r/SkincareAddiction or r/nutrition. Services like GummySearch also make it ridiculously easy to tap into conversations about your brand on Reddit. Internal Resources. Use social listening tools to your advantage. ” It’s open-ended and reduces the room for bias.

B2B 127
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82