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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. When she would interview these celebrities, her icebreaker would be… their animals. One of her most challenging interviews was with Russel Crowe for “A Beautiful Mind”.

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What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9

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5 Easy Tips for Learning in Not So Obvious Places

Deirdre Breakenridge

YouTube is the #2 search engine and a haven for visual learning. Yes, I’m Googling, but YouTube is also a favorite learning platform. You can learn just about anything on YouTube. The beauty of YouTube is that if you’re a visual learner, then you can quickly view and retain more information. Reddit has the answers.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions.

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YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

At night, I watch YouTube. I especially like watching political speeches in any form, be it a lone address, interview or debate. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. Image: Vectorportal via Flickr, CC 2.0.

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Digital PR Strategies for Lifestyle Event Growth

5W PR

Building Community Through Digital PR The most successful lifestyle events create year-round communities that drive repeat attendance. Start building buzz 6-8 months before the event date through a coordinated digital PR campaign across owned, earned and paid channels.

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

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