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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118
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Crisis Avoidance Strategy: Neighbour of Choice

Melissa Agnes

Let’s face it, a crisis is when you’ll need the benefit of the doubt and the community’s conviction that something bad just happened to generally good people (you being the “good people” hopefully). Clearly, you should do all in your power to mitigate the extent to which you affect the community. Impossible you say?

Crisis 227
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How Good Marketing and Recognition Can Carry a Hotel Through a Crisis

5W PR

Provide flexible cancellation policies, room upgrades, or complimentary services to alleviate any inconveniences. Demonstrate a commitment to the local community through charitable initiatives or partnerships. Offer flexible cancellation or modification policies to accommodate their needs.

Hotels 78
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Behind the Headlines With Connie Partoyan

Cision

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. Our history is grounded in public affairs – helping to influence some of the most challenging public policy debates in the country. and in local communities.

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Pride Month in a Year of Loathing: Allies Needed

PRSay

For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.

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Behind the Headlines with Mónica Cortés

Cision

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. The community shapes how we make decisions to interact and engage.

Local 227
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Find Media Opportunities Beyond Black History Month or Other Observances

PRSay

We reinforce to stakeholders that our organizations believe Black Lives Matter and they should be represented and included in our workplaces and communities. Our audiences gain new insights and understanding about the Black experience in the United States. Then, March 1 arrives.

Media 158