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Why Your Tourism Board Should Network with Travel Agents

5W PR

Tourism boards play a vital role in promoting destinations and attracting visitors to their regions. In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By partnering with travel agents, tourism boards can leverage these existing networks.

Tourism 88
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums. Highlight cultural authenticity and respect local customs.

Marketing 100
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Host live Q&A sessions, spark engaging discussions, and create polls that build a community around the brand and destination. Community Organize online or offline events like travel meetups, photo contests, or volunteer trips. Support the communities that make the magic happen. Let them travel together and with the brand.

Travel 78
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How Travel PR Drives Engagement and Customer Loyalty

5W PR

PR campaigns highlighting sustainable initiatives—such as reducing carbon footprints, supporting local communities, and promoting responsible tourism—can attract environmentally conscious travelers. Crisis Management In the travel industry, many things can go wrong, potentially impacting a brand and sales negatively.

Travel 78
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals must thoroughly understand the local culture, traditions, history, and values of a destination. Stories that feature local artisans, ancient traditions, festivals, and daily life offer a genuine glimpse into the destination’s soul, creating a connection with travelers.

Travel 78
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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. Bring it on! How is the show promoted?

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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage. 90% of South Koreans use Kakao.

YouTube 95