Deirdre Breakenridge

MARCH 2, 2020

Jennie, UMass Amherst PR students (#DonohuePRCases) and the #PRStudChat community will discuss how to find and land your first PR job. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together.

Community 60

Community Twitter Blogging Resources 60

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

Stephen Waddington

NOVEMBER 10, 2021

A thank you letter to the PRCA and the Socially Mobile community. It was a measure of his humanity that he took the time to wish an upstart competitor good luck. The importance of humanity and community are two important lessons for me following the COVID-19 crisis. Socially Mobile opens for applications today.

Mobile 143

Mobile Community Education Government 143

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

Deirdre Breakenridge

MAY 10, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Mike will lead a community discussion focused on the best practices for online reputation management and the ways that PR pros can mitigate reputation risk. On Thursday, May 24th at 12:00 p.m. About Spin Sucks.

Corporate 56

Corporate Reputation Community Resources 56

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. You manage your brand’s community on social media, interacting with people, talking and listening to them. You create communication strategies that go hand in hand with your company’s business goals. We live in very exciting times.

Community 244

Community Social Media Measurement Course 244

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 113

Corporate Measurement Report Company 113

Deirdre Breakenridge

SEPTEMBER 12, 2019

ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Some of the topics/questions Gina and the #PRStudChat community will answer include: Q1. What resources provide the best measurement for social media engagement? On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course. It’s the largest B2B tech conference in the U.S. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Case Study Content Marketing 304

Deirdre Breakenridge

DECEMBER 30, 2014

Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. However, it’s really important to match the time you want to spend on social media with the time your community is the most active.

Social Media 325

Social Media Meeting Course Community 325

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? It’s also helpful to offer ways to maintain contact with business customers, be helpful in the community, or go the extra distance to support colleagues. Which operations can continue over the next six weeks? What do employees and customers need to know in the short term?

Employee 374

Employee Viral Small Business Travel 374

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.

Report 203

Report Energy Print Measurement 203

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 110

Local Community Ethics Education 110

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. What’s also great is theSkimm appears in my inbox bright in early in the morning, so I can get a jumpstart on the days’ news.

Communications 383

Communications Tools Google Resources 383

5W PR

AUGUST 6, 2024

Humanizing the experience Furthermore, humanizing the entire healthcare experience can create a better sense of connection and empathy within a community. Trust Building trust within a healthcare community isn’t just sharing valuable information.

Healthcare 78

Healthcare Community Education Social Media 78

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Businesses must communicate proactively to employees, customers, and stakeholders about practical matters like business changes, measures to protect health, and the eventual return to business. Experienced communicators know that businesses can’t turn PR and marketing on and off in a crisis.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants… and the list goes on. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

PRSay

FEBRUARY 2, 2024

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Evolving measurement capabilities like these pave a path for PR to no longer be seen as solely an awareness-focused tactic, but rather as an essential business function.

Trends 187

Trends Video B2C Measurement 187

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Here are the three steps you need to take to run a successful communications audit.

Internal 189

Internal International Data Communications 189

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. In today’s business and media environment, overall business strategy and communications strategy are intertwined. Everything is measurable and measured. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

The Proactive Report

NOVEMBER 14, 2022

Build a community of loyal advocates. Use it to attract and gather a strong community of people who like and trust your brand. Livestreams help to foster the feeling of connectedness and community with your audience. Set measurable goals and start tracking right away. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Twitter 191

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future. The list is long.

Employee 202

Employee Community Leadership Enterprise 202

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. Beyond earned media, typical PR tactics guild relationships, engage influencers, and even help change public perception and behavior.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales. The financial problems aren’t new either.

Software 155

Software Measurement B2B Training 155

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Onclusive

JANUARY 14, 2021

Empower communications to think about how they can drive and impact corporate strategy and trajectory, and offer regular opportunities to contribute to decision-making. Working together in synergy maximizes the strengths and expertise of both the C-suite and your communications department.

Communications 195

Communications Corporate Measurement Reputation 195

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195