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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

Deirdre Breakenridge

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. The special #PRLab chat will help public relations students develop quality, strategic work for nonprofit clients.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Think of your community when podcasting instead of focusing solely on promotion. Don’t forget that engagement can also be measured. Image Credit: Pixabay. Host Live Events.

Community 206
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Making Supplements Accessible: A Strategic PR Approach for Industry Leaders

5W PR

Research shows that 61% of Americans take dietary supplements, but usage rates drop significantly in lower-income communities where access barriers exist. Their work with companies like NOW Foods shows how commercial brands can scale their impact through nonprofit partnerships while gaining valuable PR opportunities.

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Small Business Cybersecurity PR: Building Trust Through Clear Communication

5W PR

According to the National Cyber Security Alliance, 88% of small business owners believe they’re vulnerable to cyberattacks, yet many struggle to communicate their security measures effectively to customers. The FTC recommends monthly security awareness communications to keep customers informed without overwhelming them.

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Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

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#measurePR: Measuring the Networked Nonprofit with Beth Kanter

Waxing UnLyrical

” “How can we help our communities do better?” She inspired so many people who were new not just to the chat, but to measurement in general, not to be afraid of it. I thought measurement was Darth Vadar, hated it.But felt it was imp. I thought measurement was Darth Vadar, hated it.But felt it was imp.

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Talkin’ Reputation. RepUs Reveals 2025 Speaking Topics Addressing Reputation Management and Crisis Mitigation.

Reputation Us

President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health.