The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. Measurement. Use digital dashboards.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Measure your content curation. What topics and content formats that relate to your business will they find meaningful? Add value to the content.

Google 120

Google Measurement Content Marketing Engineering 120

Rock the Status Quo

JANUARY 13, 2015

You want to build a community by focusing on THEM, instead of you. I’ve found a four-step approach works extremely well for social media: Strategy, Goals, Activity, Measurement, Tweaks. (In Once strategy has been determined, your goals are specific MEASURABLE activities to help you accomplish your strategy. I command it!

Social Media 100

Social Media Media Facebook Pinterest 100

ISEBOX

NOVEMBER 18, 2016

So, feel free to share it on Facebook, Twitter, LinkedIn, Instagram and Pinterest with those amazing multimedia assets that go right along with it. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter. Pinterest: This platform is all about the imagery. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Rock the Status Quo

FEBRUARY 9, 2015

How can you measure success of the long-form posts? You can also measure the number of clickthroughs to your website using the area of Google Analytics that shows referral link traffic – just be sure to include that link at the end of every the article, along with a disclaimer (if required by the company).

Corporate 100

Corporate Leadership Brand Branding 100

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JUNE 21, 2013

If you are a regular here at #WUL, you’ll know that I created the hashtag #measurePR and founded and curate a chat of the same name, focused on PR (and social media) measurement. Obviously you can also use Twitter for PR by integrating photo-sharing via Instagram, tweeting out Pins from Pinterest, etc.

Twitter 104

Twitter How To Pinterest Tools 104

Cision

DECEMBER 21, 2015

Facebook Professional Services recently did a soft-launch and the resulting product is currently more akin to Google reviews than to the robust reviewing community of Yelp. Along with Snapchat, Apple News and others, communication professionals need to understand that content may be consumed entirely on a third-party platform.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. First, we had to understand what we were measuring. Guest Post by Elise Perkins. I know, I know. It seemed to be working A-OK for me.

Product Launch 40

Product Launch Measurement How To Course 40

MaccaPR

APRIL 2, 2015

Be Seen on Pinterest. If you haven’t already, it’s time to claim a place for your brand on Pinterest. Nearly all pinners (98 percent, according to Peg Fitzpatrick) have tried something new that they saw on Pinterest. I often heard repeated during the conference that Pinterest is the new Google. ," according to Smith.

Social Media 48

Social Media Pinterest Marketing Media 48

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme. engagements on Facebook and Twitter.

Pinterest 78

Pinterest Comparison Local Instagram 78

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Diligent Data Measure: turn up online presence and connections to create your own communities. * Community Voice: What to say every day and in crisis mode. .

LinkedIn 52

LinkedIn Facebook Storytelling Measurement 52

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence.

Social Media 60

Social Media Strategy Media Survey 60

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. Pinterest ( @Pinterest ): No articles, all images.

Blogging 52

Blogging Marketing Pinterest SEO 52

Journalistics

MARCH 24, 2015

What outcomes will you measure? – what do you want to measure? Leads and sales directly attributed to the performance of your content? – once you know who you want to communicate with and how and where they consume content, you need to consider what type of content will perform best across each touchpoint.

Strategy 72

Strategy How To Measurement Analytics 72

wiredPRworks

FEBRUARY 11, 2016

Ensuring your brand tells a story to maintain connections and community. 3D MARKETING MAPS: COMPETING AND CONNECTING WITH COMMUNITIES. Design a customer-focused marketing plan that integrates directly to your customer's community. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Scott Public Relations

FEBRUARY 1, 2019

These are all valuable services that communicators can provide to help their teams succeed, but this kind of work often goes unappreciated if it can’t be seen in some quantifiable way. Successful communicators prove their success by expanding on the classic metrics of open rates and clicks with measurable feedback from employees.

Insurance 49

Insurance Insurance Healthcare Communications 49

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Grow communities. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. A few highly engaged followers are more valuable than a dozen who never interact with you. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 62

Tools SEO Analysis Google 62

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. I measure my productivity and outputs in many different ways. No, there was no shining light moment for me.

Writing 114

Writing Social Media SEO Blogging 114

Stuart Bruce

JULY 23, 2017

I doubt many, if any, marketing teams would be any good at using social media for corporate communications, CSR, managing stakeholder relations with investors, trade unions, employees, local communities, analysts, journalists or politicians let alone issues management and crisis communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Don’t hesitate to remind your Twitter followers you’re also on Pinterest (and vice versa). Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Accomplish something big?

Social Media 40

Social Media Pinterest Media Marketing 40

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. Pinterest has posted strong growth in visual imaging. These include shareholders, media, staff, suppliers, customers, and the local community. Meanwhile Google+ has fallen by the wayside.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community.

Publicity 164

Publicity Ethics Community Data 164