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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Threads can be used to disseminate vital information, address concerns, and maintain transparency during a crisis, and its “softer, gentler” environment might be a welcome change from Twitter or other platforms like Reddit. PR specialists can use Threads to conduct surveys, seek feedback, and address community concerns promptly.

B2B 170
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Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la SeeDepth Inc.

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How to Leverage Emotions to Boost Digital PR

Cision

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

It covers August and September as news from the PR software community has been slow recently. Reading list Over half of journalists considered quitting due to burnout this year, per new report As it turns out, PR people are burned out too Should be PR measured with sales metrics? Today, we can’t imagine life without it.

Publicity 123
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Introducing Crisis Dashboard

NewsWhip

Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis. Announcing the NewsWhip x Reddit Partnership. Navigate with Confidence.

Crisis 158
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My Take on the Fake News Debate

Flack's Revenge

They can and should take measures to combat fake news. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If Facebook, Google, Reddit, Apple News and others want to earn the seal of approval, they’d need to open up their systems and algorithms to inspection.

Reddit 168
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#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy.

Trends 78