Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Join Claudia and I as we discuss tips and tricks for successfully achieving this, as well as ways to strategize and set goals for measuring accuracy and success in your crisis management. Subscribe via email.

Community 140

Community Crisis Communications Crisis Management 140

Deirdre Breakenridge

JANUARY 25, 2018

There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR.

Twitter 157

Twitter Storytelling Community Writing 157

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. You manage your brand’s community on social media, interacting with people, talking and listening to them. You create communication strategies that go hand in hand with your company’s business goals. Connect with her on Twitter.

Community 244

Community Social Media Course Measurement 244

Deirdre Breakenridge

SEPTEMBER 12, 2019

ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. Leading the Twitter chat discussion, sponsored by @spinsucks, will be Syracuse University @NewhousePR Professor @GinaLuttrell sharing her favorite go-to resources. On Thursday, September 26th at 12:00 p.m.

How To 44

How To Resources Infographics Tools 44

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. Measure the Sentiment That Matters. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 104

Twitter How To Pinterest Tools 104

Deirdre Breakenridge

DECEMBER 30, 2014

Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. However, it’s really important to match the time you want to spend on social media with the time your community is the most active.

Social Media 325

Social Media Meeting Course Community 325

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. I’m thrilled that Heidi will be a guest on this month’s #measurePR Twitter chat (yes, it’s August already!). Will Digital Reach Improve the PR Measurement Drumbeat?

Measurement 105

Measurement Social Media Web Twitter 105

Waxing UnLyrical

MARCH 26, 2013

Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? Immediately intrigued, I sought out to find some Instagram measurement tools and, of course, they do exist. 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q8: How important is learning to measure PR results? You can learn more about Stephen here. If so, how?

Communications 191

Communications Community Blogging Twitter 191

Rock the Status Quo

JULY 30, 2014

If you don’t have the ability to be strategic and create metrics around your desired end goal – outcomes – you are limited to measuring more nebulous things, such as mentions, reach, engagement and awareness. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST).

Measurement 219

Measurement Customer Service Analytics Leadership 219

Melissa Agnes

OCTOBER 19, 2014

We discuss how Frontier Airlines and the Boston Public Health Commission have gone above and beyond to keep the public safe – and how other organizations, private and governmental, need to start taking a similar and proactive approach in their communications and precautionary measures. Follow Melissa on Twitter: @melissa_agnes.

Crisis 248

Crisis Government Crisis Communications Crisis Management 248

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter.

B2B 170

B2B How To Instagram Reddit 170

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Tracking online reputation is a must for communicators, just as monitoring a simmering pot is for cooks.

Crisis 199

Crisis Twitter Course Viral 199

ImPRessions - Crenshaw Communications

JULY 15, 2020

That’s why all devices must be secure and security measures clearly communicated and enforced. I was quickly reminded by a stranger on Twitter that I was lucky to still have work. Finally, bear in mind virtually no digital communication is private. Join professional online communities, and engage.

Reputation 221

Reputation How To SEO Guidelines 221

Deirdre Breakenridge

OCTOBER 16, 2014

Even something as simple as saying, “Good Morning” on Twitter will set off a response of good afternoon, good evening and goodnight from your network. At first, I labeled our new measurement practice, the “ Master of the Metrics.” You’re connecting and building relationships with people in different areas of the world.

Big Data 250

Big Data Data Education Internal 250

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Chat rooms, Facebook communities, Twitter hashtags, audio comments, and surveys are all common means of engaging and quantifying listeners.

Measurement 90

Measurement Analytics Comparison Advertising 90

Deirdre Breakenridge

JANUARY 12, 2016

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. Measurement needs to be built-in.

Strategy 150

Strategy Education Community Twitter 150

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. If they want to measure brand recognition #measurepr. Twitter Facebook Google+ LinkedIn #measurePR Recap (July 2017): How Major Media Measures Content.

Measurement 81

Measurement Media Banking Community 81

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. But public relations is seemingly the profession that never learns.

Case Study 201

Case Study Conference Exercises Print 201

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Deirdre Breakenridge

JANUARY 6, 2015

Our community will discuss how communicators can move forward to raise the bar in public relations, in the minds of executives and in the eyes of the public. Resolution 6 : I will identify measurable outcomes that offer meaning and value for the business. Best practices? Where to start? – $50.00 Event PR 2.0

Community 150

Community Education Twitter Financial 150

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Cision

NOVEMBER 20, 2015

Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Dan Kocchi, senior advisor of competitive intelligence at CVS Health, explained how he used social intelligence to measure against competitors.

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

PRSay

JULY 6, 2020

Twitter and Square, for example, have both announced that their employees can continue to work remotely. Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Show empathy. The CDC also has guidelines that you can follow.

Employee 190

Employee Skype Meeting Nonprofit 190

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

Measurement 95

Measurement Case Study Twitter Google 95

Cision

APRIL 25, 2015

You’ve decided your audience is mostly on podcasts and Twitter, for example. On Twitter, use that same storyline, but craft short, catchy messages to generate interest, with a link to the podcast. On Twitter, use that same storyline, but craft short, catchy messages to generate interest, with a link to the podcast.

Film 120

Film Content Marketing Analytics Measurement 120

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Many reporters are on Twitter and LinkedIn. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years.

Small Business 213

Small Business Fashion Groups Local 213

Cision

AUGUST 21, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258