5W PR

MARCH 22, 2025

These collaborations provide valuable expertise, resources, and connections to the disability community. The partnership includes year-round planning, fundraising events, and community outreach initiatives. The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications.

Strategy 78

Strategy Sports Training Transportation 78

Stephen Waddington

MAY 4, 2019

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

Privacy 72

Privacy Facebook Web Film 72

5W PR

FEBRUARY 5, 2025

This first-party data becomes increasingly valuable as privacy regulations tighten and third-party cookies phase out. Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values.

Brand 78

Brand Branding Media Journalism 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Today the tech giants are being blamed for income inequality, housing shortages, infringements on privacy, and our collective attention deficit, among other social ills. It hired Burson Marsteller to pitch bloggers on Google’s invasions of user privacy. It was a clumsy, tone-deaf approach to the then-burgeoning blogger community.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon.

Technology 246

Technology Company Banking Education 246

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Cision

OCTOBER 30, 2015

Privacy filters differ depending on each network, but pages are generally more restricted in regards to how they engage with fellow users. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join. While these networks do provide an opportunity to choose privacy over transparency.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Prakkypedia

AUGUST 11, 2014

So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”. Ironically, some recipients might feel that their privacy has been invaded.

Privacy 108

Privacy Banking Print Fashion 108

Stephen Waddington

JULY 1, 2021

These include failures of systems, including the Post Office Horizon scandal, and the misuse of personal data such as the facial recognition system removed from London’s King’s Cross in 2019 amid protests from the public and privacy campaigners. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. Where these two networks excel, though, is that they all have communities that are open for the public to join and engage.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

MAY 4, 2018

Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues. Develop opinions on the topics that concern communicators, like measuring outcomes or reputation management in the digital age.

How To 189

How To Nonprofit Interviews Privacy 189

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. Liz Davies explores the positive impact of COVID-19 on public engagement and the transformation of communications.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

OCTOBER 3, 2023

Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Meltwater announced six principles to govern the ethical development of AI.

Analysis 173

Analysis Tools SMB Software 173

Melissa Agnes

APRIL 11, 2018

It’s easy to click “accept” without actually reading the lengthy privacy policies and terms of use that require our acceptance before joining these platforms, and it is even easier to not take notice of the changes made to these policies throughout the years.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Stephen Waddington

OCTOBER 9, 2018

Privacy is set to become a critical for brands if it isn’t already.” Organisations such as the CIPR and the Social Market Foundation suggests that organisations should report on their relationships with their stakeholders and communities alongside their shareholder value.

Brand 109

Brand Branding Privacy Hotels 109

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. It’s where top execs and journalists come together to preview what the year may hold for the category. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. Compare their response, for example, to Facebook’s reaction to its data privacy scandal, which has gone from bad to worse.

YouTube 130

YouTube Brand Branding Comparison 130

5W PR

DECEMBER 26, 2019

COMMUNITY BUILDING. An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 101

Privacy Facebook Google Policies 101

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As advertisers look to embrace this creator-led world with new techniques, like embedding brands into communities, and old ones, like affiliate creator marketing, we expect to see more adtech brands moving to make those campaigns easier to buy, manage and analyze.

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

AUGUST 17, 2023

Brand building and community engagement Threads is reminiscent of the early days of social media, where the focus was on great content and brand building (not selling). Threads allows brands to relive those glory days by showing off their personalities and making authentic connections with their community.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. He called for the Silicon Valley community to address inequality and homelessness in San Francisco and backed it with millions in donated funds.

Technology 165

Technology Leadership Privacy Trends 165

Sword and the Script

JULY 2, 2024

And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. It’s worth noting that Apple and Meta have a bitter history over privacy concerns. All these new industry moves could be good for the PR community in the long run.

Print 158

Print Newspapers Google B2B 158

5W PR

MAY 16, 2024

Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Community focus Highlight the bank’s commitment to the local community. Both traditional banks and fintech firms must be forthright about fees, interest rates, data privacy practices, and security measures.

Banking 78

Banking Financial Privacy Mobile 78

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. It makes sense. Here are a few examples I spotted in putting this post together: Notified.

Software 146

Software Pitching Ethics Technology 146

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. The exception may be local and hyper local print that connects directly with communities. Track and trace apps will continue to fuel this debate.

Tourism 118

Tourism Fashion Retail Travel 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Like a lit fuse, her post burned through the tech community and exploded into public consciousness. Unlike United’s experience, the reputation damage from Equifax’s massive privacy breach will haunt it for years. But the real wreck came when engineer Susan Fowler penned a scathing account of her year working there.

Airlines 180

Airlines Reputation Journalism Crisis 180

5W PR

NOVEMBER 7, 2019

Several commercials are in current rotation promoting the community provided by Facebook Groups. These commercials have one common thread: community. Facebook is currently under a heavy amount of scrutiny , both for its allowance of incorrect information as well as its lack of respect for consumer data privacy.

Advertising 68

Advertising Advertising Privacy Facebook 68

Waxing UnLyrical

DECEMBER 6, 2013

As a business, you should concentrate on building an engaged community, not necessarily a huge one. If you have a strong community , they will be there when you come back. But had the client not also been a part of my community, I doubt they would have been as understanding. So what’s important? So what’s important?

Social Media 102

Social Media Media Community Twitter 102

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it is not really fair just to blame tech, as who doesn’t like Free?

Content Marketing 149

Content Marketing Privacy Government Web 149

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon.

Company 120

Company Banking Education B2C 120

5W PR

AUGUST 1, 2024

Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients. This openness demonstrates a commitment to accountability and builds trust within the community.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Stephen Waddington

JUNE 22, 2017

There’s an important conversation that we need to have about privacy. FuturePRoof was founded in 2015 by Sarah Hall as community initiative to explore the future of public relations and its contribution to organisations as a management discipline. It’s not perfect but it’s an incredible piece of software.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Sword and the Script

AUGUST 6, 2024

If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. And now onward with this month’s PR Tech Sum – a summary of useful news from the vendor community from the last month or so. There are too many privacy and data theft concerns. Let me know what you think about that.

Privacy 91

Privacy B2B Pitching Analysis 91

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. So, the AI policy should educate employees about ownership issues related to content generated using AI tools.

Automotive 77

Automotive Policies Employee Corporate 77

Waxing UnLyrical

AUGUST 11, 2014

Why: Online privacy is a valid concern in today’s connected world (yes, even for me). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool. Image: Steven Depolo via Flickr, CC 2.0. Your Career and You: Say No to Negativity.

Storytelling 95

Storytelling Privacy Resources Web 95