Prowly

MARCH 4, 2025

This can help you examine media coverage, social media patterns, and audience sentiment in real time. 2 Analyze your audiences behavior Whether your brand is stronger on social media or entirely web-based, you can use tools like Google Analytics or Hotjar to analyze user behavior. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

Cision

DECEMBER 23, 2015

Using Cision’s social monitoring tools we listened to the conversation around the Democratic debate on December 19. This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored.

Reddit 120

Reddit Brand Branding How To 120

NewsWhip

FEBRUARY 19, 2021

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

Reputation 88

Reputation Social Media Reddit Media 88

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. This is basic, BASIC social media practices. What a great way to integrate a social media platform to your ad!

Social Media 104

Social Media Trends Media Reddit 104

MaccaPR

JANUARY 13, 2025

Social media platforms are offering even deeper insights into user behavior, and knowing audiences better will help us as agencies craft more captivating narratives for our clients that are more impactful and will ultimately result in more meaningful engagement. Social media consumption is on track to overtake linear TV by 2025.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. In an urgent situation, access to trending topics and the ability to use hashtags can amplify the reach and impact of crisis communication efforts.

B2B 170

B2B How To Instagram Reddit 170

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Reddit set to launch Reddit Talks.

Social Media 62

Social Media Reddit Trends Pinterest 62

Flack's Revenge

FEBRUARY 16, 2017

For all the grousing that it is too hard a problem to solve, check out these articles: Media in the Age of Algorithms. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. These College Students Created a Fix for the Fake News Problem. Who Should Judge Truth?

Reddit 168

Reddit Government Google System 168

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community.

Analysis 173

Analysis Tools SMB Software 173

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation. One crucial message clearly resonated.

Ethics 83

Ethics Reddit Energy Advertising 83

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly partnered with TVEyes to broadcast media monitoring solutions. TVEyes is a white-label partner to several media monitoring tools to cover broadcast monitoring. Muck Rack said it acquired Keyhole for social media monitoring.

Publicity 156

Publicity Software Google Reddit 156

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120

Reddit Social Media Pitching Comparison 120

Presspage

JULY 5, 2017

We were looking for a solution which would enable us to more easily publish news stories with rich media such as video and photos, which can easily be shared via social media.” One of the other pluses is that the news releases can be enriched with all sorts of media. ” Migrating seven years of history.

Guidelines 97

Guidelines Reddit Training Social Media 97

Sword and the Script

JANUARY 24, 2023

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. If you successfully build a following, it can be a great way to engage with a community and share ideas.

Media 106

Media Advertising Advertising Print 106

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78

Reddit Brand Branding Film 78

NewsWhip

JULY 20, 2022

Social media monitoring. Social media monitoring is one of the most popular ways to focus on how a brand is being seen across socials. The types of platforms that offer this , such as NewsWhip’s Spike , allow for detailed monitoring of any brand or conversations about them on multiple social media platforms.

Media 78

Media Reddit Reputation Web 78

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Customer Interviews.

B2B 127

B2B Company Survey Enterprise 127

PR in High Definition

AUGUST 29, 2017

To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening. The conversations on LinkedIn, for example, will be very different to those on Reddit.

Reputation 54

Reputation Brand Branding Reddit 54

Prakkypedia

OCTOBER 24, 2018

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media.

Journalism 69

Journalism Reddit Newspapers Government 69

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. Choosing how to distribute social media campaigns | 22:59-23:51. And one of the sub-trends is online communities. Super Bowl content planning | 15:01-17:25. I’m lonely.”.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. A brand that engages its customers through social media is the best.

Brand 62

Brand Branding Social Media Reddit 62

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. I would have to say that reddit did this very well in their experience and activation at Cannes Lions. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Buzzstream

JANUARY 8, 2025

Sage recommends including brand awareness metrics, media coverage, unlinked mentions, and audience engagement (e.g., social media growth or newsletter signups). Like you see this on Reddit all the time where like people are being too promotional, right? Do you run the risk of it being inauthentic as a brand?

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 82

Survey Corporate Communications Financial 82

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. Yes, I do look at the social media. I know I said, “Get out of your social media echo chambers.” You just have to dig through it.

Public Affairs 84

Public Affairs Ethics Social Media Government 84

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. There are many reasons why I think public relations practitioners will only be as good at online community engagement as they are in participating in Wikipedia. It Takes Title and Authority Out of Your Communications Toolbox.

Wikipedia 44

Wikipedia Agency Ethics Community 44

Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. Newer, less-charted channels beckon with the allure of untapped potential. This isn’t merely about widening the net.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Buzzstream

SEPTEMBER 4, 2024

One of the parties—I’m not saying it, whether that’s party to vote for and nothing like that—is so funny on social media because they’re doing things so wrong, and they get it right. country because of course there are experts there, there are communities that speak English in each of the countries.

International 62

International Internal Digital PR Course 62

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. Host Reddit AMAs.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. Identify Relevant Groups, Communities.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

ZudePR

JUNE 6, 2016

Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Google Trends.

Google 120

Google Newspapers Trends Print 120

Waxing UnLyrical

JULY 15, 2017

It’s *the* business social network to have a presence on, right? But LinkedIn has a Reddit problem (I’m trademarking that!) Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

LinkedIn 90

LinkedIn Reddit Banking Community 90

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62