Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. This is basic, BASIC social media practices. What a great way to integrate a social media platform to your ad!

Social Media 104

Social Media Trends Media Reddit 104

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. The studies showed how social media and news media are spreading climate misinformation. One crucial message clearly resonated.

Ethics 81

Ethics Reddit Energy Advertising 81

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78

Reddit Branding Brand Film 78

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. Social media by definition is a space where people share ideas and information. Guest post by Jenelle Conner. No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

NewsWhip

OCTOBER 21, 2020

In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access.

Crisis 158

Crisis Reddit Reputation Tools 158

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly partnered with TVEyes to broadcast media monitoring solutions. TVEyes is a white-label partner to several media monitoring tools to cover broadcast monitoring. Muck Rack said it acquired Keyhole for social media monitoring.

Publicity 123

Publicity Software Google Reddit 123

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community.

Analysis 140

Analysis Tools SMB Software 140

NewsWhip

JULY 20, 2022

Social media monitoring. Social media monitoring is one of the most popular ways to focus on how a brand is being seen across socials. The types of platforms that offer this , such as NewsWhip’s Spike , allow for detailed monitoring of any brand or conversations about them on multiple social media platforms.

Media 78

Media Reddit Reputation Web 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

JANUARY 24, 2023

Shared Media What it is: Shared media typically refers to social media, but it can also include discussion forums, wiki pages and other mediums that rely on user generated content. If you successfully build a following, it can be a great way to engage with a community and share ideas.

Media 101

Media Advertising Advertising Print 101

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Become Socially Active. Identify Relevant Groups, Communities.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

Prohibition

FEBRUARY 9, 2022

Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Social listening is a tool that allows you to track sentiments in real-time. A brand that engages its customers through social media is the best.

Branding 62

Branding Brand Social Media Reddit 62

PR in High Definition

AUGUST 29, 2017

To combat this, PR professionals must think about how to use listening tools and utilise community management to combat any fake news that does arise about their brand. The role of community management and social listening. The conversations on LinkedIn, for example, will be very different to those on Reddit.

Reputation 54

Reputation Branding Brand Reddit 54

Flack's Revenge

FEBRUARY 16, 2017

For all the grousing that it is too hard a problem to solve, check out these articles: Media in the Age of Algorithms. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. These College Students Created a Fix for the Fake News Problem. Who Should Judge Truth?

Reddit 168

Reddit Government Google System 168

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Customer Interviews.

B2B 127

B2B Company Survey Enterprise 127

Presspage

JULY 5, 2017

We were looking for a solution which would enable us to more easily publish news stories with rich media such as video and photos, which can easily be shared via social media.” One of the other pluses is that the news releases can be enriched with all sorts of media. ” Migrating seven years of history.

Guidelines 97

Guidelines Reddit Training Social Media 97

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. Choosing how to distribute social media campaigns | 22:59-23:51. And one of the sub-trends is online communities. Super Bowl content planning | 15:01-17:25. I’m lonely.”.

Trends 78

Trends Branding Brand Reddit 78

Prakkypedia

OCTOBER 24, 2018

PR pros (and the general public) have increased access to journalists through social media. There’s a common thread to that list, of course: social media.

Journalism 69

Journalism Reddit Newspapers Government 69

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

NewsWhip

JUNE 2, 2021

NewsWhip’s technology predicts impact on social networks, using social network data and machine learning models. The process starts by detecting news stories and social media posts as soon as they appear. Predictive media intelligence will also bring challenges.

Media 88

Media Data Crisis Reddit 88

Karen Freberg

JUNE 26, 2022

Just waiting to see if the lightening bolts from the academic community will come down. I would have to say that reddit did this very well in their experience and activation at Cannes Lions. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media.

Conference 97

Conference Pinterest Hotels Nonprofit 97

Waxing UnLyrical

JULY 15, 2017

It’s *the* business social network to have a presence on, right? But LinkedIn has a Reddit problem (I’m trademarking that!) Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

LinkedIn 89

LinkedIn Reddit Banking Community 89

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. Yes, I do look at the social media. I know I said, “Get out of your social media echo chambers.” You just have to dig through it.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. Newer, less-charted channels beckon with the allure of untapped potential. This isn’t merely about widening the net.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Contact Information: Buzzstream can instantly scan the site for contact information like email or social media.

Tools 62

Tools SEO Analysis Google 62

Cision

JUNE 14, 2016

Though it is no longer a comprehensive media monitoring tool, Google Alerts still can provide topical content alerts based upon search criteria that you set. For instance, I have Google Alerts for many of the major social media platforms and the word “new.” Google Trends.

Google 120

Google Newspapers Trends Print 120

Buzzstream

SEPTEMBER 4, 2024

One of the parties—I’m not saying it, whether that’s party to vote for and nothing like that—is so funny on social media because they’re doing things so wrong, and they get it right. country because of course there are experts there, there are communities that speak English in each of the countries.

Internal 62

Internal International Digital PR Course 62

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. There are many reasons why I think public relations practitioners will only be as good at online community engagement as they are in participating in Wikipedia. It Takes Title and Authority Out of Your Communications Toolbox.

Wikipedia 44

Wikipedia Agency Ethics Community 44

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” Reddit has the answers. I found it fascinating when he mentioned how he went to Reddit to talk to professionals and peers about the internship, learning more about the interview process and what his summer role would entail.

Reddit 236

Reddit YouTube Google Course 236

ZudePR

JUNE 6, 2016

Let's Hear From Those 28 Highly Productive Communicators #1: Ana Hoffman (San Francisco, US) Ana is the founder of Traffic Generation Café. She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading. Social media is the obvious one as well.

Writing 114

Writing Social Media SEO Blogging 114

Prohibition

NOVEMBER 19, 2024

What was once a space for open discussion, fan communities and light-hearted memes, has become a politicised battleground, teeming with fake news and hate speech. The X-odus has created space for a new big-player in the social media space. What is the X-odus?

Reddit 71

Reddit Twitter Social Media Film 71

Contently - Strategy

JUNE 11, 2021

Those experiences came in handy when I started Remote Tools , an online community for remote workers. But starting—and maintaining—and online community brought its own set of challenges. However, the same day, we had huge success on Reddit, to the tune of 150,000 visitors in 24 hours. Think beyond the launch. IndieHackers.

Marketing 127

Marketing SEO Reddit Viral 127

PRSay

APRIL 22, 2021

Shifting dynamics in the investment community have opened new opportunities to make money off the spread of misinformation. Invest in social listening. Social listening involves observing and interpreting digital conversations to better understand emerging trends. Improve numerical, statistical and data literacy.

Financial 190

Financial Reddit Advertising Advertising 190

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. The use of social media has been, in my opinion, one of the biggest trends of the industry.

Reddit 120

Reddit Social Media Comparison Pitching 120

Prakkypedia

FEBRUARY 18, 2017

Years ago, I worked as a social media consultant and much of my work involved government departments. And let me tell you: a great many of them wanted to avoid social media. They laughed at any notion of using social media platforms to communicate with the public and constituents. A waste of time. •

Government 60

Government Twitter Reddit Social Media 60