5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Cision

JANUARY 6, 2017

They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join. It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports.

Retail 225

Retail Consumer Branding Brand 225

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

Media Relations 232

Media Relations Marketing Media Fashion 232

Prowly

DECEMBER 4, 2024

The online community: how do the customers engage with the launch? You could potentially find new ways and channels for promoting the brand , like the most engaging unboxing format, micro-influencers who organically mention lululemon’s sustainability, or a new customer community emerging on Instagram, who call themselves “the lulu crew”.

Data 104

Data Media Product Launch Analysis 104

5W PR

FEBRUARY 16, 2025

The beauty retailer holds monthly virtual meetups with its partner community, sharing upcoming launches, gathering feedback, and fostering collaboration between influencers. Brands should plan quarterly strategy sessions with key influencer partners to align on goals and address challenges.

Branding 78

Branding Brand Marketing Guidelines 78

5W PR

JANUARY 25, 2025

The fashion retailer’s experience highlights how environmental messaging mishaps can lead to legal action, consumer trust erosion, and significant financial losses. We help clients develop social media strategies that maintain message integrity across platforms while engaging meaningfully with digital communities.

Company 78

Company Social Media Data Fashion 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Businesses spend millions on brand reputation and community service. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today. These days, customer relations is public relations, especially for high-growth DTC brands.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

PR for Anyone

AUGUST 16, 2023

All of her different life experiences, like working in retail and teaching art classes, empowered her to become the successful entrepreneur she is today. Imagine going from selling home decor to competing on a baking show on national TV – talk about a plot twist! But hold on, Lauren Jacobs didn’t magically become The Cheerful Baker overnight.

YouTube 130

YouTube Retail Instagram LinkedIn 130

ImPRessions - Crenshaw Communications

JUNE 7, 2017

They’re part of the community. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. That story has unfolded in many ways, for an enormous variety of clients and brands, from lean startups to retail chains.

Small Business 168

Small Business SMB Local Viral 168

Cision

APRIL 28, 2017

Initially, it was predominantly retail investor-based. Question #1: Historically, this question always receives a wide variety of comments: Communication with the investment community is an essential component of a well-managed public company. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 174

Infographics Comparison Construction Retail 174

ImPRessions - Crenshaw Communications

JUNE 2, 2020

“To strengthen relationships with customers and support sales, brands are wrapping deals and discounts in a care package of empathy,” said Dorothy Crenshaw, CEO of Crenshaw Communications. “We We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”.

Study 170

Study Branding Brand B2C 170

Stephen Waddington

MAY 17, 2020

Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct.

Tourism 118

Tourism Fashion Retail Travel 118

Deirdre Breakenridge

SEPTEMBER 25, 2017

Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. I have a handful of communities online that I utilize for meaningful goal-setting each week. I’d love to hear from you!

Writing 171

Writing Journalism Travel Meeting 171

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. These include supermarkets, online retail, telecom and IT providers. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

MAY 29, 2020

Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. Another 20% emphasized that customers were not alone in their predicament, emphasizing words like “together” and “community.” Images reflect social distancing. – Stay strong.

Marketing 156

Marketing B2C Retail Print 156

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Deirdre Breakenridge

NOVEMBER 21, 2018

Patagonia Community Board: Credit Ginny Lefler. For me, that meant starting off in retail at Patagonia when I first moved to Washington D.C. A Guest Post By Sarah D. Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Know when it’s time to move on. All beginnings need to come to an end.

Communications 171

Communications Nonprofit Training Study 171

Cision

MAY 26, 2017

TOMS also sets a significant example in the retail and ecommerce space. There’s no time to be wasted in unifying your business, marketing and community with a content management system. Build a community. Your goal in this venture should be to build a strong community centered around the greater good of your business.

Blogging 150

Blogging Community Retail Consumer 150

5W PR

JUNE 15, 2020

For retail brands, this might include special offers, new discounts, and a more proactive customer service process that shows customers they’re appreciated and important. This could mean content showing community involvement, investment in causes important to the target audience, or a full-on positive brand reputation campaign.

Crisis 113

Crisis Digital PR Retail Reputation 113

Stephen Waddington

MAY 16, 2017

But practice is broadening to include new forms of media including influencer relations, social media, community engagement and messaging. Community management. Smart organisations recognise the potential of communities as a means of direct engagement with their publics. Automation and artificial intelligence will be next.

Publicity 119

Publicity Customer Service Community Internal 119

Cision

FEBRUARY 3, 2017

In this manner Snapchat has become a go-to resource, in additional to Facebook live, for relevant community-oriented content. It is the PR pro’s job to dually help journalists build deeper community, while driving industry news links that generate awareness, new opportunities and overall business growth.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. But the reaction in the gay and trans community was swift and angry, and sales suffered. Even the smartest PR won’t prevent a backlash or a boycott.

Banking 212

Banking Nonprofit Twitter Advertising 212

MaccaPR

JULY 24, 2019

Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female. But don’t commercialize your goodwill. It ends up cheapening the efforts that you’ve made.

Corporate 116

Corporate Retail Policies Employee 116

Cision

JULY 31, 2017

Email and social media have become two of the most important channels, and more than 60 percent of retailers already have integrated both into their marketing campaigns. Twitter has reached more than 320 million users, and Facebook now boasts more than 2 billion users.

Strategy 215

Strategy How To Social Media Consumer 215

Stephen Waddington

APRIL 10, 2020

Hyper connectivity is exhausting The isolation of lockdown has seemingly created a need for connection in our networks and communities. Permanent change is inevitable in areas such as education, retail, tourism and travel. The cheery articles on social media talk about the need for discipline. It’s a point well made.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

ImPRessions - Crenshaw Communications

MARCH 27, 2018

Look into colleges, not-for-profits and community organizations to start. If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. Don’t hold out for the keynote. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Businesses spend millions on brand reputation and community service. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today. These days, customer relations is public relations, especially for high-growth DTC brands.

Customer Service 156

Customer Service Employee Reputation Leadership 156

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

Mobile 105

Mobile Community System Social Media 105

PRSay

APRIL 15, 2019

She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. Throughout her career, she has managed several high-profile brands in the technology, retail, hospitality and nonprofit sectors.

Nonprofit 118

Nonprofit Conference Study Retail 118

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

It also gives us a sense of community. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting. KATHARINE RIGGS, ACCOUNT EXECUTIVE . RICHARD ETCHISON, CONFERENCES & AWARDS MANAGER.

Conference 156

Conference Employee Retail Trends 156

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. The two started working on new projects together and one year later in 1999 formed Carson Stoga Communications. That’s part of the reason I ended up in the Solo PR group.”.

Meeting 91

Meeting Retail Groups Hotels 91

Waxing UnLyrical

APRIL 26, 2012

I manage a community for an online MBA program ; potential MBA candidates aren’t really on Pinterest yet, so there really isn’t much reason to put stock into a strategy at this point and time. However, a fashion or retail company has to be on there because their audience is active and present on the network.

Pinterest 97

Pinterest Social Media Fashion Retail 97

5W PR

OCTOBER 22, 2018

By 2012, $800,000 in grants had been awarded to support community education in partnership with the Foundation for the National Institutes of Health. Following the organisation’s partnership with Macy’s, the fund has taken in more than $60 million in donations from customers and partners of the retail chain. Go Red For Women.

Engineering 22

Engineering Education Retail YouTube 22

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. manual social media searching, local news, niche publications, community events, etc., Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Start by knowing who your audience is and what they care about. Then ask how reaching the audience through targeted content can help move the needle.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. I think the difference comes from the clients themselves and how established they are in that market.

Local 120

Local Retail Newspapers Sports 120