5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. Community Building Fostering a sense of belonging is crucial.

Video 78

Video Trends Marketing Advertising 78

5W PR

DECEMBER 11, 2024

Esports, the competitive realm of video gaming, has rapidly evolved from a niche hobby to a global phenomenon. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Branding Brand Marketing 78

5W PR

DECEMBER 5, 2024

A well-executed pre-launch video game marketing campaign is essential for generating excitement, building anticipation, and ultimately driving sales for a video game. Building a Strong Brand Identity A strong brand identity is crucial for establishing a video game’s presence in the competitive gaming market.

Video 78

Video Community Social Media Interviews 78

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Engage with The Community Foster a sense of community by actively engaging with the followers.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Consider social media platforms where the target audience is most active.

Video 78

Video How To Marketing Television 78

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

Video 210

Video Journalism Study Survey 210

PRSay

MAY 5, 2020

Throughout the coronavirus pandemic, content and PR professionals have become acutely aware of the spike in video creation over social media. Here are five tips for effectively producing video content in a time of social distancing: 1. Remember that everything communicates. Focus on quality.

Video 203

Video Film Energy Local 203

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Karen’s book can be described in three words … handy reference guide.

Social Media 150

Social Media Media Community Video 150

Deirdre Breakenridge

DECEMBER 5, 2014

From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. New hashtags are surfacing every day. And that’s how www.HashAtIt.com was created.

Engineering 413

Engineering Pinterest Social Media Radio 413

Communications Conversations

APRIL 15, 2021

But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.” ” And, the tasks being asked of digital and social media marketers continues to expand. Paid media specialist.

Social Media 179

Social Media Media LinkedIn Community 179

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. In August of 2018, 99 Firms reported that Instagram supports approximately 100 million images and videos each day.

Social Media 177

Social Media Media Interviews Instagram 177

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Branding Brand Marketing 177

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 162

Social Media Media Analysis Comparison 162

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. Social media has been a tad depressing lately, with many expressing anxiety or sharing losses due to the pandemic. Talk about raising community spirits! I hope she shared.

Hotels 282

Hotels Branding Brand Guidelines 282

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there?

Branding 256

Branding Brand Social Media Employee 256

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Build a community of loyal advocates. Use what you learn in your social audit to identify the audience most likely to support you in 2023. Use it to attract and gather a strong community of people who like and trust your brand. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

JULY 3, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. In B2C social media, you see a lot of product and brand-oriented calls to action. Calls to Action. … Read more.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This bodes well for PR professionals who focus in employee and community relations. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. But in 2022, employee engagement will be the new recruitment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

MARCH 22, 2025

Social media provides an excellent platform for sharing quick updates and visual content. Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. Many successful programs maintain active social media accounts that mix instructional content with personal success stories.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

MARCH 25, 2025

The most successful fitness brands combine strategic social media management, search engine optimization, and targeted email campaigns to build lasting connections with members. Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

DECEMBER 30, 2024

The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. UGC encourages interaction and fosters a sense of community among travelers. Use social listening tools to track mentions and relevant keywords.

Travel 78

Travel Marketing Privacy Community 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Social Media Crisis Reputation 385

Sword and the Script

JANUARY 21, 2025

HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Your blog is your community. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

5W PR

DECEMBER 28, 2024

Social Media Engagement Social media platforms provide an excellent opportunity for casinos to connect with their audience on a personal level. By sharing engaging content, such as behind-the-scenes footage, exclusive promotions, and interactive quizzes, casinos can build a strong social media following.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

ImPRessions - Crenshaw Communications

MARCH 27, 2024

In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. The heartfelt video statement instantly quelled the furious conspiracy-mongering that had consumed coverage of the Royal Family – at least for the time being.

Privacy 332

Privacy Video Crisis Publicity 332

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment. Transparency and Honesty Clearly communicate the sustainability commitments and certifications.

Travel 78

Travel Tourism Marketing Local 78

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

5W PR

NOVEMBER 21, 2024

Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest. Utilize TikTok’s short-form video format to showcase book excerpts, character introductions, or behind-the-scenes content. Building a sense of community can foster loyalty and word-of-mouth marketing.

Industry 78

Industry Apparel Print Marketing 78

Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do But, you don’t need to share user-generated content on social media alone.

B2B 98

B2B Branding Brand Case Study 98

PR for Anyone

OCTOBER 27, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Create and post a video.

Real Estate 227

Real Estate How To Infographics Video 227