Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Software Education Web 115

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

Sword and the Script

MARCH 1, 2022

It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. ESG outlook.

Software 150

Software Case Study Advertising Advertising 150

Onclusive

JUNE 21, 2017

For social amplification, go to your community. When it comes to creating a community around your niche area, it’s best to meet your customer where they hang out, not where you want them to be. Be a part of their community. We’re not mechanical engineers or software engineers, and we don’t need to be,” she said.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Software 148

Software Agency Pitching Analytics 148

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. These features add to the list of AI use cases in PR software. It makes sense.

Software 146

Software Pitching Ethics Technology 146

Prowly

APRIL 11, 2025

One of the benefits of reputation marketing is a reliable community and strong bonds with customers. You can also use reputation marketing software to see reviews and share good feedback. Focus on local reputation marketing and communities. Good reputation marketing software should help you with this.

Reputation 104

Reputation Publicity How To Marketing 104

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. In the process, I became a software product nerd. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Onclusive

AUGUST 22, 2017

Social Media & Community Management. Depending on where you work, social media and community management can live on PR/communications teams or creative/marketing teams. Astute social listening and leveraging the power of PRTech software that allows you to discover and study trends can help in accomplishing this.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. If you haven’t signed up for Ned’s JOTW email newsletter , and you are looking for a new job in communications, or have one to fill, you should. Sign up here. Talk to Us !

Software 121

Software Analysis Data Technology 121

Remote PR Jobs

DECEMBER 31, 2024

PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. This list will enhance what you bring to the table, complementing your transferable skills with software that can bring your ideas to life.

Tools 100

Tools Communications Software Google 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Founded by investigative reporter Brian Krebs, Krebs on Security provides content on day-to-day software and information technology, executing daily internet tasks and also good security practices. It’s also a great place for in-depth op-eds by industry leaders on current trends and topics. Krebs on Security. TechRepublic. infoRisk Today.

Enterprise 296

Enterprise Journalism Trends Resources 296

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 118

Local Community Ethics Education 118

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Frederik Vincx

JULY 17, 2023

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Service design approach Co-creating the softest software We took co-creation seriously to grasp the nuanced challenges of residential elderly care. Only software wasn’t enough to change how the teams worked.

Software 78

Software System Training Enterprise 78

Prowly

MARCH 12, 2025

From then on, it's just like any other media monitoring software : You create a query for your brand, keyword, competitor, or whatever else. Or, you can use media monitoring software that detects the sentiment for you. Challenges in print monitoring Is print tracking software the right choice for you? Let's break it down.

Print 104

Print Strategy How To Newspapers 104

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. PR Tech Sum 54] appeared first on Sword and the Script.

Software 87

Software Pitching Technology B2B 87

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s say we’re launching a new type of supply chain software for manufacturers. A single analyst report can influence years of purchase for enterprise software, for example. The best programs work to create brand advocates through special offers and incentives, but also by building social communities of regular customers.

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

APRIL 13, 2025

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A testimonial video about a business devastated by a ransomware attack can be very compelling where it counts – when targeted properly to the IT decision-maker for cybersecurity software. That Forrester Wave can influence purchase of enterprise software for years. Analyst reports are among the most important resources here.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

NOVEMBER 18, 2024

In the competitive landscape of Software-as-a-Service (SaaS), customer retention is a critical metric for long-term success. Community Building Creating a sense of community can strengthen customer relationships and improve retention. Host webinars, meetups, or conferences to unite customers and foster community.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.”

Analysis 173

Analysis Tools SMB Software 173

Presspage

JUNE 26, 2018

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. PressPage is a cloud-based newsroom that allows easy posting by communications professionals. ”

Community 88

Community Newspapers Education Resources 88

Onclusive

AUGUST 9, 2021

Social Media & Community Management. With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team. Community management entails social monitoring, responding to customer inquiries, and passing items along to customer management when needed.

Training 370

Training Media Training Crisis Communications Reputation 370

PR 20/20

MARCH 6, 2023

Organizations that use marketing automation software have seen up to a 451% increase in qualified leads. The Five Factors to Consider When Selecting Marketing Automation Software 1. Before making a decision, do some digging to see if your current CRM integrates with the software under consideration.

Software 77

Software Marketing Comparison Enterprise 77

5W PR

DECEMBER 6, 2024

This might involve internal reviews, external audits, or the use of compliance software. Seek feedback from consumers, community groups, and other stakeholders to ensure that the campaigns are socially responsible. Focus on creating campaigns that promote responsible drinking and avoid glorifying excessive alcohol consumption.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 87

Software Media Relations Media Pitching 87

Stephen Waddington

JUNE 29, 2021

Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

JULY 18, 2023

Or, is it a campaign to position a business as a caring member of the community? For example, a campaign centered around a holiday like Veterans Day might be out-of-sync with a B2B company trying to promote software without a bridge that connects the two entities.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Business software, for example, usually has a lengthy selling cycle and comes at a significant cost. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Prowly was acquired by the SEO software vendor Semrush in 2020. Samantha founded a PR workflow software product called PRGloo. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too.

Publicity 156

Publicity Software Google Reddit 156

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. And that’s why I think PR needs to start experimenting with this stuff sooner rather than later.

Software 78

Software Company Pitching Training 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

That results in personalized and significant media opportunities affecting a specific community. The software gives users the option to sort by influence, number of tweets, or how many times the person has mentioned a specific keyword. This tool also helps track competitors, including what they publish and their engagement.

Tools 232

Tools Radio Trends Pitching 232

5W PR

FEBRUARY 24, 2025

According to Gartner, organizations using specialized crisis management software show 30% improved response times. Research by McKinsey shows that organizations with strong stakeholder relationships recover faster from crises.

Crisis 78

Crisis Crisis Management Technology Exercises 78