Remove Community Remove Sports Remove Storytelling
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The Art of Emotional Storytelling in PR: Building Lasting Brand Connections

5W PR

This emotional resonance doesn’t happen by accident; it results from carefully crafted storytelling strategies that put human experiences at the center of brand communications. Creating Characters That Connect Strong emotional storytelling needs characters audiences can relate to and root for. Consistency matters.

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Making Skiing Accessible: A Guide to PR Strategies for Adaptive Programs

5W PR

Making winter sports accessible to everyone takes dedication, planning, and effective communication. These programs provide specialized equipment, trained instructors, and modified teaching techniques to help people with disabilities participate fully in winter sports.

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Hannah Storm’s Journey: Breaking Barriers in Sports and Advocating for Hereditary Cancer Screenings

PR for Anyone

From being one of the first women to host major sports programming to advocating for causes close to her heart, Hannah’s journey is a testament to perseverance and purpose. These stories are a reminder of the importance of community, support, and awareness in navigating such challenges. “It was just my annual mammogram.”

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Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. From sports-stars we want their backstory shared to us during the game, online and persistently. Storytelling is the key.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

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MediaPulse | A Weekly Media Round-Up

Cision

High-Profile Exits: Victoria Taylor fired from reddit , resulting in backlash from community ( Mashable ), Keith Olbermann will exit ESPN , again ( Hollywood Reporter ); Giuliana Rancic steps down from anchor seat at E!

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Discovered by Porsche: the Art of Storytelling

Presspage

By implementing this strategy, content creators and brands can achieve a balance between reaching a broad audience, nurturing a dedicated community, and consistently delivering valuable, discoverable content on the platform. This way, Porsche can build their own community and control their data.