Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

DECEMBER 3, 2024

Is your point that your employees give back to the community? Don’t have a case study yet? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?

Case Study 146

Case Study Interviews Newspapers Employee 146

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 117

Case Study Study Video Writing 117

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. While I learned about how these EMS services operate and I made immediate fire prevention improvements to my home the program was a community relations program too.

Google 157

Google Course Survey YouTube 157

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And so I think the SEO community and the SEO world are now having to deal with a form of that. I think that’s necessary for our community to survive and thrive, but there’s just a lot bigger meaning to it.

SEO 62

SEO Study Branding Brand 62

Flack's Revenge

AUGUST 24, 2017

All eyes turned to me when the topic of an obituary came up, as I write and work with the press (sure, it’s great to have doctors, lawyers, accountants in your family, but PR is needed too). My dad’s obit was the toughest thing to write because it was through tears – but also the easiest. Dr. Herbert Z.

Writing 120

Writing Leadership Study Course 120

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Don't focus on chasing links just to boost SEO.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .”

Writing 211

Writing Communications Marketing B2B 211

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). And you hear journalists complain about this lack of differentiation in how the PR community pitches them. Messengers. Architects. Conclusion.

Social Media 247

Social Media How To Media Journalism 247

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104

Trends Reddit Pitching Data 104

Solo PR Pro

AUGUST 10, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros share tips for writing a proposal. This month, we asked our panel of solo PR pros to share best practices for writing a compelling proposal for a prospective client. We use photos, videos and color to communicate that to prospective clients.

Writing 104

Writing Analysis Case Study Video 104

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. In fact, they ranked third after retail and brand sites—well above online magazines and news sites.

Media Relations 232

Media Relations Marketing Media Fashion 232

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate communications regularly involves interaction with senior leaders and HR departments. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Crisis Communications Reputation 195

5W PR

JANUARY 14, 2025

Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Conduct thorough research into their readership, editorial focus, and writing style. Understand their preferred communication channels and engagement styles.

How To 78

How To Media Case Study Technology 78

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. That’s why you have all the case studies of brands talking to each other. I’m writing a book on influencer marketing so part of it is R&D. What comes after social media?

Instagram 214

Instagram B2C YouTube Facebook 214

Deirdre Breakenridge

AUGUST 26, 2014

While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Where do I go from here?

Industry 316

Industry Fashion Travel Tourism 316

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Why should you communicate research?

Communications 150

Communications How To Case Study Community 150

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. This happened to be the case for Truliant. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

ImPRessions - Crenshaw Communications

MAY 4, 2018

Public relations has become very specialized, so in addition to core skills like journalistic writing or visual content production, it pays to learn about the various segments you may target in a job search or career plan. Study bloggers in communications, marketing and the vertical sectors you’re interested in.

How To 189

How To Nonprofit Interviews Privacy 189

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. It’s not the only study to point to this trend.

Creativity 80

Creativity Study Survey Advertising 80

Sword and the Script

NOVEMBER 14, 2023

A separate study demonstrates that two-thirds of B2B marketers don’t have calls with customers. Everybody on the marketing team writes. If you can’t write, you do audio or video or graphics – or you carve out a little bit of your budget to contribute to the content budget. You can’t know your audience if you don’t talk to them.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Cision

JUNE 23, 2016

and in local communities. According to a recent Pew Research Center study , across three disparate metro areas in the U.S., While traditional tactics such as letter-writing campaigns or placing op-eds in a local paper remain important tools, you can now achieve even greater amplification of your message through social media.

Public Affairs 227

Public Affairs Local Education Policies 227

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” 50 Shades of Woke. And if they didn’t, shouldn’t they have?

Corporate 198

Corporate Branding Brand Agriculture 198

PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. Know who you pitch. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

The Proactive Report

MARCH 27, 2020

Create goodwill and a sense of being connected to your community. Here are some ideas: Write useful blog posts and post the links in your social content. This is the time to show what you’re doing in this time of crisis. They will be will be watching. Don’t come across as tone-deaf or opportunistic. Provide factual updates.

Crisis 225

Crisis How To Small Business Social Media 225

Buzzstream

SEPTEMBER 3, 2024

For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. As you can see, Michael’s bio says that he covers community initiatives and cultural life. Jude’s Walk/Run. We just copied it.”

Pitching 126

Pitching How To Digital PR Data 126

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness.

Study 120

Study Writing Facebook Groups 120

PRSay

DECEMBER 15, 2017

According to a recent Gallup study, 51 percent of currently employed adults in the United States say they are searching for a new job or watching for new job opportunities. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.”

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 72

Leadership B2B Study Marketing 72

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community.

Pitching 120

Pitching Report Social Media Measurement 120

Deirdre Breakenridge

MAY 30, 2018

That said, Team Fact could reverse the trend by stepping up its game on the communications front. I have worked with many fascinating researchers over the past decade and come across numerous compelling studies that shed light on important matters. But all too often, no effort is put into communicating research.

Communications 171

Communications Training Education System 171

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Start research and writing a byline for my Trustmark client. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) It usually takes me 2-3 hours (at least) to write each post.

Social Media 157

Social Media Media LinkedIn Tourism 157

Communications Conversations

NOVEMBER 2, 2017

I was managing our social media channels, while Jordan was writing the story you mentioned. I also think we benefitted from the love our community has for the Twins. Our Newsroom editor J ordan Osterman spent time before the game talking to fans at the pre-parties and on Target Plaza. This photo made it real. They are an institution.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

JANUARY 26, 2016

Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Studies have proven that readers respond better to visuals over text, and the same holds true for reporters. Become a prominent figure in your community. Read the free tip sheet today! Try something new.

Media 120

Media Pitching Trade Shows Infographics 120