Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. So, the GitLab staff decided to rope in the professional community for help. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Branding Brand How To 271

Prowly

FEBRUARY 26, 2025

Community buzz over media coverage Traditional media headlines are awesome but, in retrospect, they don't tend to create lasting influence and engagement. Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Don't focus on chasing links just to boost SEO. Not in 2025!

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Believe it or not, before the “This Is Us” episode in question, Crock-Pot didn’t even have a Twitter account. But, to its credit, Crock-Pot acted quickly on social media, creating a Twitter account within hours. Tracking online reputation is a must for communicators, just as monitoring a simmering pot is for cooks.

Crisis 199

Crisis Twitter Course Viral 199

Solo PR Pro

JUNE 2, 2021

He created a quick map on MapMyRun and posted it on Twitter, tagging a few of his friends who are fairly prominent in the Philadelphia running community. But that tweet quickly gained traction, not just from the running community, but from CNN’s Jake Tapper , too. How do you help a client go viral (in a good way)?

Viral 82

Viral Hotels Guidelines Community 82

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view. Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging. Find us on

Viral 130

Viral Instagram YouTube LinkedIn 130

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral. Fred is a spam algorithm that works around links.

Google 259

Google Digital PR Mobile SEO 259

Cision

AUGUST 21, 2017

There’s a joke that Lady Olenna would be amazing on Twitter – and it’s so true. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable.

Strategy 258

Strategy Trade Shows Course Case Study 258

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Viral 106

Viral Advertising Advertising Facebook 106

Ishmael's Corner

OCTOBER 5, 2014

Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. Prediction 1: The Pope’s Selfie Goes Viral. Prediction 4: Warren Buffett Increases Twitter Output by 300 Percent. Prediction 7: Twitter’s Decision to Shorten Tweets is Short-lived. Score: 0 (ouch).

Industry 139

Industry Communications Viral Crisis 139

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Believing that “growth hacking” is the way to build your user base, community, or marketing program is a very dangerous idea. Image: daryjeki via Tumblr, CC 4.0.

Viral 104

Viral Community Nonprofit Social Media 104

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. The organization also encouraged patients to share their #GetNaked stories to build a community and connect to patients. Each selfie raises $1 towards FSHD research.

Healthcare 163

Healthcare Social Media Media Education 163

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

PRSay

DECEMBER 10, 2020

In some ways, it has proven the inverse: getting real with our colleagues, with our customers and with our community has drawn us closer together. His viral moment isn’t a thing anymore; it’s the stuff every working day is made of. Find Tia on Twitter and LinkedIn. Remember the BBC dad? She lives in Portland, Ore.,

Communications 158

Communications Nonprofit Employee Film 158

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity. Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. A year later, the startup has rebranded as Stockwell.

Corporate 149

Corporate Viral Community Crisis 149

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 82

How To Marketing Viral Community 82

Melissa Agnes

JANUARY 11, 2015

Within this episode of The Crisis Intelligence Podcast, Dan and I dive into the specific strategies that the NWS uses to communicate with their community in times of emergency. The NWS’s strategy for dealing with doomsday photos that tend to go viral in natural disasters and put people in panic mode.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Twitter faces chaos over its blue tick function. TikTok releases new text-to-speech voice.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. As you can see from these examples, the reach of such activities without the use of Twitter and YouTube would not be as high. Do you think others are going to follow suit?

YouTube 95

YouTube Viral Video Twitter 95

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 105

Mobile Community System Social Media 105

Waxing UnLyrical

JUNE 28, 2013

And one of many nuggets he shared on social media: A4: companies fear social media because of potential to go ‘viral’ If u worry abt twitter, problem is not twitter! We’ll have a community chat, and get back to some fabulous guests from August. It’s reality #measurePR. I love that last one!

Measurement 106

Measurement Corporate Survey Viral 106

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Social Media 105

Social Media Ethics Trends Viral 105

Waxing UnLyrical

JANUARY 25, 2011

Walking the transparency talk I WAS going to write about something to do with online integrity, but, like many well-meaning bloggers, I got side-tracked by my Twitter feed. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0 pts Settings.

Policies 94

Policies Twitter Facebook Writing 94

Prohibition

SEPTEMBER 13, 2022

Influencers have taken their time to build their community which provides niche content to their target audience and their opinions are seen to come from an authoritative figure. By leveraging influencer communities and creating relevant content, influencer fan bases tend to be highly engaged and interested in what the influencer has to say.

Branding 118

Branding Brand Video Social Media 118

Waxing UnLyrical

MAY 10, 2013

It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Twitter Facebook Google+ LinkedIn No More Apologies. Based in the Washington, D.C.,

Viral 111

Viral Community LinkedIn Blogging 111

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Does our video have the makings of a viral video? You can talk to her on Twitter. And of course, it worked. Probably not.

Video 95

Video Facebook Twitter Viral 95

Remote PR Jobs

OCTOBER 11, 2022

When you use a hashtag on Twitter, your content becomes linked to all of the other tweets that include the same tag, which allows your followers to easily keep up with any company activity. Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR 20/20

NOVEMBER 11, 2016

You can connect with Michael ( @MichaelPeggs ) on Twitter. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. If you’re on Twitter, be sure to ‘favorite’ and ‘reply’ to posts related to your niche.

Infographics 80

Infographics SEO Strategy Viral 80

Waxing UnLyrical

JULY 25, 2011

Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. By the way, the argument of pitching Facebook against Twitter, that the former could be made asymmetric by hiding feeds is rather pointless. A viral (forgive the cliche) spin out was evident with Google+.

Google 84

Google Enterprise Facebook Viral 84

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? I’ve had tons of local outreach through Twitter lately too. Sally has ONE viral post that brings in all those views. She dishes and we serve the following advice for PR professionals. I love Instagram and Facebook!

Pitching 120

Pitching Instagram Viral Facebook 120

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn #IceBucketChallenge: Yea or Nay? 5 PR Lessons from the ALS #IceBucketChallenge.

Nonprofit 84

Nonprofit Viral Social Media Resources 84

Waxing UnLyrical

MARCH 13, 2013

Can you prepare for a possible viral social media disaster? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Here’s how it’s billed: Social media in a crisis.

Conference 105

Conference Social Media Crisis Crisis Management 105

prTini

SEPTEMBER 24, 2014

Integration between features, ability to export lists, and you can even connect the tool to your Twitter for optimized productivity. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Viral Content Buzz. Crowdsourcing at its finest.

Tools 72

Tools Viral Engineering Comparison 72

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. Facebook users spend an average of 20 minutes each day on the social networking site, making it potentially the most influential social network used by your community.

Crisis Management 118

Crisis Management Social Media Crisis Media 118