PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “ Let’s End Ageism ” is currently on the cusp of hitting its two-millionth view. Ashton Applewhite is an author, advocate against ageism, and a recognized leader in the field of healthy aging.

Viral 130

Viral Instagram YouTube LinkedIn 130

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. And videos about facts and cool weird things do much better on YouTube.”. Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Waxing UnLyrical

APRIL 3, 2012

While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. While there were 200 people who participated, there were over 2,500 views online on YouTube. Flash mobs have a way of engaging the audience.

YouTube 95

YouTube Viral Video Twitter 95

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

How To 82

How To Marketing Viral Community 82

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community.

Mobile 105

Mobile Community System Social Media 105

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Social Media 105

Social Media Ethics Trends Viral 105

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? Also, kids are taking the internet by storm with their YouTube channels and toys. Sally has ONE viral post that brings in all those views. She dishes and we serve the following advice for PR professionals.

Pitching 120

Pitching Instagram Viral Facebook 120

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Influencers are a critical component of an effective communications campaign. Influencers and brand.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Does our video have the makings of a viral video? And of course, it worked. Probably not. These fine folk did: Jan.

Video 95

Video Facebook Twitter Viral 95

Buzzstream

AUGUST 28, 2019

This type of content also offers insight into viral trends and helps visualize just how messages transform and amplify. Why it works: It opens up different marketing channels, like YouTube. It often communicates a personal feeling audiences find engaging. For example, you can ask, who is using a specific hashtag the most?

Survey 98

Survey Comparison Data Analysis 98

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests.

Social Media 62

Social Media Video Viral Branding 62

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" In a perfect world, multi-location businesses would empower their regional affiliates to post social content that authentically reflects their local communities. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Presspage

AUGUST 24, 2023

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

Storytelling 78

Storytelling Data YouTube Strategy 78

Bad Pitch Blog

MAY 26, 2009

SUBJECT: *T-Mobile l Eco-Friendly Viral Videos. T-Mobile just launched a series of eco-friendly viral videos - the latest rollout under T-Mobile’s recently launched Mobilize sustainability platform, (www.t-mobile.com/mobilize) Which reminds me, if you have to pitch someone about a viral video? It’s not viral.

Pitching 40

Pitching Viral Mobile Video 40

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Branding 56

Branding Brand Instagram Social Media 56

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

wiredPRworks

NOVEMBER 10, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. The biggest misconception is that the campaign will go viral.

Marketing 65

Marketing Conference Advertising Advertising 65

Contently - Strategy

JUNE 18, 2024

million YouTube views—it’s both beautifully shot and emotionally affecting. The focus isn’t on the product, but on the CRYP’s mission to empower Lakota youth with job and internship experiences that help them strengthen their community. It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Branding Brand 52

Shift Communications

DECEMBER 15, 2016

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. Ultimately, the result was a comprehensive, 16-minute video interview published on YouTube and one of the industry’s most valued publications. Brittany Joyal, Account Executive.

Print 60

Print Media Travel Wireless 60

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Imagine how far your brand could go with videos that spoke with, rather than at, your customers on YouTube with this level of feeling?

Social Media 48

Social Media Marketing Media YouTube 48

Karen Freberg

SEPTEMBER 17, 2017

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Prohibition

JANUARY 23, 2023

For example, a link to YouTube might feature in the social copy and not an embedded video. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. . ‘Native posting’ is the first thing to consider with Facebook.

Video 62

Video Social Media Instagram Media 62

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

Because he: co-founded the local CPRS chapter; was the first APR in the Province of Newfoundland and Labrador; is a Member of the CPRS College of Fellows and a Life Member of CPRS; is an Order of Canada recipient; and is the holder of an honourary doctoral degree from Memorial University of Newfoundland (for service to the community and work in PR).

Film 40

Film Crisis Communications Ethics Crisis 40

Prohibition

DECEMBER 17, 2021

This response to a crisis is the stage at which an organisation responds to public outcry and tries to gain favour back from the community. Where necessary, connect with victims, their family members, potential victims and even community members to determine the role of the organisation in the recovery process.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.”

Social Media 40

Social Media Media Storytelling Local 40

Buzzstream

SEPTEMBER 4, 2024

Hana: I think, the relevance and the value needs to be there, but there’s nothing wrong if, if you have a campaign that goes viral or if you have a content that you go, you know what, I think that really would be interested for people to see. Spanish press and we can translate in Spanish and have that as an add on. Vince: Yeah.

International 62

International Internal Digital PR Course 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 Pepsi’s #SwagStepChallenge , a great example of a branded hashtag campaign, spread like wildfire on TikTok, as well as on Twitter and Youtube. More importantly, the sense of community on TikTok is what draws users in and keeps them coming back for more.

B2B 310

B2B Video Social Media Creativity 310

Karen Freberg

FEBRUARY 2, 2020

Sabra tried to do this in their YouTube commercials with getting celebrities, reality stars, and even TikTok stars like Charli D’amelio to be part of their Super Bowl commercial. Teasers done well spark viral conversation. Tapping into social media talent in new ways. Sprint did something that was pretty creative. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Konnect Agency

JANUARY 17, 2020

Instead of chasing after a viral moment, brands need to understand what’s driving the conversation amongst their consumers so that they can join and deliver value to this chatter. Advanced, dynamic and direct ads targeted to communities and tribes. YouTube is second only to Facebook in terms of active users.

Social Media 87

Social Media Trends Media Instagram 87

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. See her full episode here: Join our community at www.LivingAgelessandBold.com See all of our podcasts at [link] Listen on your favorite platform and make sure to subscribe.

Technology 130

Technology Study Social Media Resources 130