ImPRessions - Crenshaw Communications

APRIL 27, 2017

Add this to a revised brand plan, with an achievable goal – say becoming a community member of the top five blogs in your industry. You may not be ready to write a book, but daily writing like this will help prepare you to tackle a research-based whitepaper. Every brand should have a story.

Brand 149

Brand Branding Healthcare B2C 149

Cision

APRIL 22, 2015

We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. Writing is appetite. Anyone can write, but in order to be great at content, and have your content produce results, you have to make it a habit. Content is habit. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

PR Job Coach

NOVEMBER 27, 2009

Learn to write well. Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. Consider writing a blog about what is your passion. Consider writing a blog about what is your passion. If you are an expert on something, write about it.

Training 108

Training Publicity Insurance Insurance 108

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Consider putting money into a promoted tweet, or give your employees a set of crafted tweets that they can amplify to their communities.

Film 120

Film Content Marketing Analytics Twitter 120

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. OnePitch lists some of the major communications conferences for 2002. * * *.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It takes an average of 4 hours to write in 2022.

B2B 148

B2B Marketing Survey Software 148

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Write a press release. Write it yourself and publish it as a press release instead. Engage on social media.

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. A community uniting around a labor strike? Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted. The locals loved the story.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 173

Technology Publicity Software Pitching 173

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Google Now.

Tools 120

Tools How To SEO Writing 120

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! For me, it was a unique opportunity to see the special relationship between PR, business and the communities where “making dreams come true” was more than just a tagline. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Nothing creates better PR writers than a rigid writing schedule. Calenderize a content schedule – but be flexible. Scale content through smart repurposing.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Get the tips you need with our white paper! Get our free PR tech white paper now! Leverage your distribution channels.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Click here to learn how to mobilize your audience with our free white paper now! We went to those online communities and announced our product and drummed up interest. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. Whether they write product reviews or share personal pictures or videos, there’s always a creative way of sharing them with the rest of your network. Teens relish the transient videos and images they can share via Snapchat. Yes, partially.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. If we post one link to Twitter once, a very small percentage of our overall community is going to see it.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

APRIL 6, 2016

They mostly seek a sense of belonging by being part of a community and try to enhance their self-esteem by purchasing items from companies that resonate with their values and philosophies. In a comment on Glen Long’s epic blog “ The Only Six Posts worth Writing ,” t he use of the word “catalyst” is very telling.

How To 120

How To Tools Exercises Viral 120

Sword and the Script

JANUARY 8, 2019

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. You might even have to begin with anonymous sources until the community gets comfortable. Ask your customers for interviews on your corporate blog – soft interviews.

B2B 82

B2B Media eBook Interviews 82

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Click here for our free content marketing white paper! . The FCC is investing in providing access to communities that do not have broadband. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 97

Measurement Communications Survey B2B 97

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. Professors now have a community to be a part of for social media professors. Was this in place 10 years ago?

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

MAY 3, 2016

It’s easy to find white papers and other assets that a team probably invested a lot of time and effort into developing – but it’s been more or less hidden from public view on a landing page buried several levels down and long forgotten. Curation roundups. Include a plug to your webinar in that roundup. Post-Webinar Wrap Up Post.

B2B 60

B2B Content Marketing Web Blogging 60

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Anything is Easy if You Try Hard Enough. A former U.S.

Survey 81

Survey Industry Communications Corporate 81

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Communications Conversations

DECEMBER 5, 2019

As employment brand manager, I work to share the story of why top candidates should want to work at Room & Board – by sharing the story of our people, culture, guiding principles and how we give back through community partnerships. It strengthened my writing skills. My job as a television journalist taught me shooting and editing.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Bloggers that report having success in their blogging efforts blog publish content at least weekly, spend hours writing posts, they obsess over analytics…and the publish longer posts. What does length have to do with results?

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Buzzstream

JANUARY 8, 2025

It could vary from a survey to a white paper to a map, but the idea is creating content that has proprietary data, maybe two data points merged together to show a different perspective. And so being on the flip side of that, of like having to write the copy, kind of being able to blend all of that together. I know what works.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. 1) Publish a monthly roundup post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 19, 2018

He notes for all its shortcomings, it’s still an envy of vendors and serves as a cheat-sheet for enterprise buyers: “…the vendor community and IT leaders continue to support the Magic Quadrant; vendors by promoting Magic Quadrants when they are designated Leaders, and IT management when they use MQs to short-list vendors.”. Customer wins.

Enterprise 67

Enterprise Technology Report Company 67

Beyond PR

APRIL 18, 2016

D CEO is a magazine that profiles the top CEOs and executives in North Texas and provides them with a community and forum to share business information. Read our white paper 5 Keys to Crafting Press Releases that Drive Earned Media for tips on writing press releases that work. Worth area.

Travel 40

Travel Media Sports Journalism 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 31, 2017

Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. If your company has spent resources on quality original data or analysis for a report, there’s no reason you can’t write a blog about it and include a link to the registration page at the bottom.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. At the time, the marketing and PR community seemed to be infatuated with fans and followers as an indication of influence, and the purpose of the survey was to examine that notion.

Marketing 60

Marketing Study Survey Content Marketing 60