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Writing Your First Book: Lessons from The Lean Startup

Deirdre Breakenridge

What is the hardest part about writing a book?”. Most writers I have come across tell me writing a book is both extremely rewarding and at the same time one of the biggest challenges they have ever taken on. The idea is simple, but powerful: Test your idea for a book before investing too much of your time actually writing the book.

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Lessons From a Life Rebuilt: Love, Loss, and Defying the Odds with Becky Galli

PR for Anyone

Rebecca Faye Smith-Galli is a bestselling author, columnist, and speaker who writes about love, loss, and healing. Despite overwhelming hardships, Becky found purpose through writing, launching a successful career as a columnist and author. Find us on

Instagram 162
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The Return to the Statement Era: Knowing When to Speak Out

PRSay

When done well and at the appropriate time, these statements can communicate your organization’s authenticity, transparency and accountability to your stakeholders who need and want to know that your actions align with your organizational values. Here are tips for crafting impactful messages: Center impacted communities.

Policies 152
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

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Brand Story We Love: United Way of Greater Portland

ReimaginePR

They are currently in the stages of wrapping up their year-long story campaign called “Greater Portland is My United Way” that features first-person stories from around the community. The LUbrary is a resource for the community, funded by the community. Like all good stories, writing them is just the first part.

Brand 306
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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. DO be an engaged part of the #scicomm community. Know some trending hashtags.

Twitter 347
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176