NewsWhip

NOVEMBER 2, 2021

CEO Paul Quigley invited NewsWhip’s Head of Research, Benedict Nicholson on the show again as a guest, after graciously hosting the August and June editions of the show, to discuss different types of brand crises mentioned within the company’s recent Crisis Q3 2021 report. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Cision

MAY 20, 2016

When the media reported that Apple’s iPhone 6 was prone to bending, the news went viral on Twitter with the #Bendgate hashtag. Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Jamba Juice took note and responded with a publicity stunt of its own.

Brand 159

Brand Branding Comparison Viral 159

ImPRessions - Crenshaw Communications

JULY 5, 2017

But a recent New York Times feature points up the dilemma of established brands who struggle to appear “genuine” as younger, upstart companies move into their space. It’s like the joke among PR and ad agencies that every client wants a viral video. Goliath myth in a narrative about a company founder.

Brand 136

Brand Branding Comparison Storytelling 136

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s free, why not give it a go now? Where does the AVE blame lie?

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The company just raised $6.2 Background on Truescope. All the searches are real-time.

Tools 160

Tools Media Software Analysis 160

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111

Financial Industry Report Insurance 111