Buzzstream

AUGUST 28, 2024

Media databases can be a valuable tool in any digital PR toolkit. But, let’s face it, media databases have limitations. Even the top media databases aren’t updated in real time. Yet, despite their shortcomings, most digital PR agencies that use BuzzStream utilize a media database. billion social media profiles.

Media 62

Media Reddit Digital PR Tools 62

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Where is your company in its public relations planning for 2018? These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Media impressions – The “eyeballs” reached with the coverage.

Exercises 136

Exercises Comparison Internal International 136

PRSay

NOVEMBER 8, 2022

26, two days before he became Twitter’s new owner and CEO, Elon Musk demonstrated the communications power of a good prop when he strode into the company’s headquarters carrying a porcelain sink and wearing a grin. The prop suggested Musk would remake the company, throwing everything at it, including the kitchen sink.

Twitter 153

Twitter Comparison Newspapers Communications 153

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Onclusive announced it acquired the media monitoring platform Critical Mention. The combined company later rebranded under the Onclusive name.

Software 84

Software Pitching Internal International 84

PRSay

JULY 1, 2020

There are so many fantastic, tailorable tools now that allow us to better measure the intricacies of PR; however, too many companies are still unwilling to allocate budget for them, as they don’t feel the investment is worthwhile,” Heather Grant, managing director of dna Communications in London, told me.

Measurement 170

Measurement Communications Banking Survey 170

Katie Paine's Measurement Blog

MARCH 9, 2023

Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To Comparison System 52

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service.

Marketing 102

Marketing Comparison Enterprise Technology 102

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Maxim Behar

NOVEMBER 22, 2023

Years ago, there was no guarantee that a PR company or a PR expert could create truthful content. This is regulated by international conventions and laws. Two months ago, I wrote an email to all my colleagues in the company. Making that comparison is a bit of figurative thinking. Where does copyright come to play?

Ethics 64

Ethics Guidelines Comparison Creativity 64

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. Establish a baseline.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. Notified allows you to monitor all the major social media sites and online news sources.

Software 112

Software Tools Publicity System 112

Presspage

MAY 19, 2017

This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. A good example of a company who is ensuring a consistent branding, is Velux.

Corporate 68

Corporate Branding Brand Guidelines 68

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. By comparison, users make an estimated two trillion searches on Google per year.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Cision paid $225 million to buy the company and put the sales multiple at 7x forward earnings (~$32m). Here we go….

Trends 60

Trends Media Report Technology 60

Mark My Words

SEPTEMBER 22, 2022

A blame game with ITV has resulted, after the claims spread on social media at the end of last week, accompanied by images of the masked pair solemnly walking past the coffin. Like other journalists, they were led down the side of the hall to a media area at the rear and did not cut in the line or pause to pay their respects at the coffin.

Crisis 60

Crisis Comparison Reputation Film 60

Buzzstream

MAY 12, 2020

The Covid-19 pandemic has forced many companies to move significant proportions of their staff to remote working. . I’ve helped many companies successfully transition to sustainable remote working environments, and they generally come to the process with a number of misconceptions. There are a few key reasons for that.

Strategy 102

Strategy Employee System Tools 102

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Total Links (internal and external).

SEO 60

SEO Tools Comparison Google 60

Shift Communications

MAY 28, 2015

If your brand or company falls into any of the categories above, such as B2C consumer purchases, then the information is an obvious home run. The greatest hidden power of Twitter Audience Insights, however, is comparison. However, my organic reach is significantly more international. What Do You Do With This Info?

Twitter 60

Twitter How To Wireless Marketing 60

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. This particular PR tactic is essential for keeping a company top-of-mind among a variety of audiences.

Comparison 40

Comparison Financial Internal International 40

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

PR 20/20

AUGUST 17, 2017

Picture this: A B2B SaaS company with $2 million in funding and aggressive growth goals is struggling to meet lead-generation targets. Activate digital paid media to drive targeted traffic along a very specific path. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. Paid Traffic.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. The company just raised $6.2 Background on Truescope.

Tools 157

Tools Media Software Analysis 157

Buzzstream

MAY 16, 2024

For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. Rather than a link to the generic home page, I mentioned a post I wrote for Siege Media. Search for the company and choose the “People” tab. Then, look for similar roles.

Blogging 62

Blogging Google Writing SEO 62

PR Fuel

AUGUST 7, 2018

Something about the story turned them off and they mentally checked out, which means nobody comes into your store and the whole company goes out of business. Sales plummet, you lose your job, and the company folds within a year. It’s a beautiful comparison that I’ve taken to heart. But it’s too late. Is It Really That Important?

Writing 40

Writing How To Report Comparison 40

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US.

Social Media 52

Social Media Media Writing Web 52

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. And as a company, what we’ve done at Kivvit is we’ve done a couple of things really important. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar. Read transcript. Zach Silber, Chief Innovation Officer, Kivvit.

Data 78

Data Media Analytics Energy 78

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics.

Comparison 52

Comparison Newspapers Course Policies 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. ” This is where the client compensates the agency for each earned media placement, or for placements above a given quota. How do agencies set rates?

Agency 120

Agency Trade Shows Comparison Meeting 120

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? First things first on your road to pre-hackathon prep— assemble your team of internal allstars.

Marketing 40

Marketing Comparison Internal International 40

ZudePR

MAY 22, 2018

When making routine comparisons. Upper-case “g” when referring to the company. Use italics to express thoughts/internal dialogue. Makes a comparison. Still, not to worry , they think, although traditional media is dying there’ll always be a place for it, and demand for my specialised skills. compare with, not to.

Writing 95

Writing Google Comparison Government 95

PR 20/20

DECEMBER 10, 2019

Data-backed business and marketing decisions can push a company and campaign forward, but only if that data is clean, consistent, accurate, and representative of what’s actually happening. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). sites.com).

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” And that was it.

Pitching 111

Pitching Facebook Twitter Interviews 111

Buzzstream

FEBRUARY 3, 2021

However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. When you notice a story gaining traction in the media, try to ensure you’re thinking about ways in which your client can align with it. However, if they’re an interior design company, a banking app, a property brand, a construction company etc.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. For B2B product companies that number came in at 7.1% 3) Multimedia boosts press release views. “A

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” By comparison, the research site WARC placed the larger category of marketing technology across North America and the UK at $52 billion in late 2018.

Software 101

Software Reddit Marketing Survey 101