Axia PR

JUNE 19, 2024

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires.

Company 126

Company Employee Consumer Product Launch 126

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. is probably the most important information a company can have for understanding their customer.”.

Branding 370

Branding Brand SEO Engineering 370

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 146

Company Employee Internal International 146

Agility PR Solutions

MARCH 30, 2020

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

Crisis 139

Crisis Consumer Viral Branding 139

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 132

Survey Social Media Consumer Media 132

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. But, still a big move by a monster company who would easily be talking about any number of things right now. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Branding Brand Employee 198

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity.

Construction 385

Construction Crisis Social Media Reputation 385

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts.

Branding 323

Branding Brand eBook Advertising 323

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. It sounds like the consumer brand that uses its voice to advocate for equality and demonstrates what that means with its corporate donation strategy.

Government 209

Government Employee Insurance Insurance 209

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

PRSay

OCTOBER 5, 2021

When Drew Herdener joined Amazon in 2003, the company was evolving from its early successes as an online bookseller. In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In The very first question out of the company is always: ‘What are the facts?’

Employee 217

Employee Leadership Crisis Management Viral 217

Agility PR Solutions

JANUARY 8, 2024

Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies.

Corporate 113

Corporate Measurement Report Company 113

Agility PR Solutions

SEPTEMBER 18, 2023

Just as consumers are expecting brands and businesses to embrace the tenets of Purpose in their statements and actions, so too are employees.

Employee 113

Employee Branding Brand Consumer 113

ReimaginePR

APRIL 18, 2015

He raised the minimum wage at the company he founded to $70,000. And the happiness of his employees matters to Price. All talk no walk: Lots of companies talk about the values they hold. Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. Why $70,000?

Company 120

Company Banking Employee Corporate 120

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

MAY 7, 2020

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Her focus is reporting on stories about how labor issues affect retail employees. . Steven Barr @steven_j_barr . Dan Berthiaume @DBerthiaumeCSA. April Berthene @ByAprilBerthene. Madeline Stone @MadelineLStone.

Retail 245

Retail Twitter Real Estate Trends 245

Communications Conversations

OCTOBER 1, 2020

It’s why you’re seeing more videos from senior-level leaders at companies on LinkedIn. But, what companies are doing this well? For example, here they discussed food trends with the vice president of consumer insights at Mills. Second, visuals (at least compelling visuals) are tougher to come by during COVID.

LinkedIn 128

LinkedIn Video Trends Company 128

Cision

DECEMBER 4, 2017

As a result, the company and Munoz, both came under intense criticism. GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. . — United (@united) April 10, 2017. HugOps [link].

Crisis 271

Crisis Branding Brand How To 271

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is.

Branding 231

Branding Brand Employee Data 231

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse. What stands out is how poorly the “preventive-focused” companies fared in comparison to others.

Comparison 296

Comparison Advertising Advertising Reputation 296

Flack's Revenge

OCTOBER 15, 2020

Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. I guess with a Twitter following of that size, Elon Musk doesn’t have to worry about securing coverage of his company announcements. Jordan Chanofsky, CEO.

Leadership 282

Leadership Social Media Facebook Trends 282

ImPRessions - Crenshaw Communications

MAY 15, 2019

With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent. A B2B Company’s Faulty Radar.

Reputation 245

Reputation Airlines Automotive Software 245

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. What all these companies have in common is a cadre of leaders ready to stick to their principles and take the heat. 50 Shades of Woke.

Corporate 198

Corporate Branding Brand Agriculture 198

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees!

Branding 215

Branding Brand Instagram Video 215

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. PR comes first.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Agility PR Solutions

MAY 23, 2023

It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals.

Employee 78

Employee Company Branding Brand 78

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. If you’re a company interested in authentically engaging in Pride this year, then read on. We expect more now, and in the future. So do both.).

Employee 202

Employee Community Leadership Enterprise 202

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Brand awareness is preceded by brand relevance in relation to how it solves or addresses the core consumers problem, need or desire. Millions of blog posts are written every day.

Branding 246

Branding Brand eBook Leadership 246

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Remote PR Jobs

NOVEMBER 8, 2022

From sales to engineering, PR serves as a necessary link connecting a company’s work with the right audience for their product or service. Getting your company in front of the eyes and ears of your target audience has the power to create a greater demand and broader reach for your product or service.

Case Study 230

Case Study Engineering SEO Reputation 230

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Branding Brand Ethics 88

5W PR

MAY 27, 2022

The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. The first thing that companies and their robotics solutions need to take into consideration is the growth of their industry which, according to the International Federation of Robots, in 2020 a record of 2.7

Company 88

Company Strategy Publicity Real Estate 88

PRSay

MARCH 20, 2020

Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Crisis 218