Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. How do companies determine if they are ready for a PR agency?”. While it varies from company to company, there are a few things that typically hold true.

Consumer 131

Consumer Product Launch Agency Sports 131

Axia PR

JUNE 19, 2024

To maintain client and consumer trust, your company must establish a timeline and game plan for making announcements. For executives, seamless company news announcements are imperative for success, whether about company acquisitions or key new hires.

Company 126

Company Employee Consumer Product Launch 126

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

Konnect Agency

MARCH 7, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. Tease the Product.

Product Launch 59

Product Launch Consumer Agency Film 59

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Resources International Internal 354

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics B2B Measurement 204

PRSay

AUGUST 5, 2020

We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business. In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 196

Product Launch Pitching Meeting Conference 196

Rock the Status Quo

AUGUST 15, 2014

Robin Williams’ tragic death leaves consumers at high risk of identity theft. Similar Posts You Might Like: Rock The Pitch #9: The 13-Point Checklist Rock The Pitch #5: The New Product Launch Rock The Pitch #4: The Guest Blog Pitch This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan.

Pitching 272

Pitching Viral Interviews Education 272

Konnect Agency

MARCH 7, 2022

Once a company decides to launch a new product, the first step is to frame the launch holistically. This strategy ensures you are meeting your customer where you are with the end result of bringing new consumers into your sales funnel and turning them into loyal, long-term buyers. Tease the Product.

Product Launch 52

Product Launch Consumer Agency Film 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Take it from Buzzfeed’s David Mack and Tampa Bay Times’ Kathryn Varn (to pick just two): what seems difficult and time-consuming at the outset will save pain in the long run. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

Twitter 197

Twitter Ethics Pitching Product Launch 197

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Prowly

FEBRUARY 20, 2025

The goals for internal communication are to improve collaboration, build a solid foundation for company culture, and streamline operations across teams and roles. Examples include: company announcements, social media content, organic and paid media campaigns, press releases, etc.

Writing 104

Writing Communications How To International 104

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales.

Blogging 183

Blogging Comparison eBook Case Study 183

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key.

Pitching 228

Pitching Agency Social Media Creativity 228

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Its ease-of-use allows anyone from managers of local non-profit organizations to CEOs of fortune 500 companies to showcase their brand. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

5W PR

NOVEMBER 13, 2022

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.

Video 117

Video Communications Strategy Product Launch 117

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. “I see a few things. b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.

B2B 120

B2B B2C Product Launch Creativity 120

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. What makes a good client testimonial?

Product Launch 120

Product Launch Meeting Advertising Advertising 120

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You probably know most of the companies below: #1 Logos and symbols Apple The bitten apple icon. This is the power of brand recognition. TRY PROWLY FOR 7 DAYS FREE What is brand recognition?

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Axia PR

JUNE 20, 2022

Forgetting how your service can help a consumer can cost you when launching a new product. Let’s say your company has made and rolled out a new product. Everything looks great on your end, but people aren’t buying it for some reason. You just don’t know what’s causing this.

Consumer 62

Consumer Company Product Launch Marketing 62