Communications Conversations

APRIL 17, 2020

But, still a big move by a monster company who would easily be talking about any number of things right now. General Mills’ social team didn’t sit idly around very long–they started interviewing key executives a couple weeks ago around COVID-related topics. Nice to see a local company doing that here in Minnesota.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

PRSay

OCTOBER 15, 2024

If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” How’s your kid doing?

Company 68

Company Employee International Internal 68

Communications Conversations

JUNE 11, 2021

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. And, in the companies we work for. So yeah, social media community guidelines.

Guidelines 190

Guidelines Community Social Media Examples 190

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

Agility PR Solutions

APRIL 13, 2025

Whether it’s how a company appears in search results, how content is ranked on social media, or how automated systems make decisions that affect customers and employees […] The post Algorithms and accountability: Navigating corporate reputation in the digital age first appeared on Agility PR Solutions.

Corporate 100

Corporate Reputation Print Engineering 100

Agility PR Solutions

DECEMBER 5, 2023

If there’s one main place where people go to gather opinions about a company, it’s social media. billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. With an estimated 4.9

Media Training 105

Media Training Training Social Media Employee 105

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 118

B2B Social Media Company SMB 118

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Whether through blogs, social media or public speaking, regularly sharing valuable insights helps build credibility over time.

Leadership 133

Leadership Reputation Brand Branding 133

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

Report 176

Report Company Government Conference 176

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . The more you know about your customers, clients, employees, and competitors, they better your planning will be.

Social Media 162

Social Media Media Analysis Comparison 162

Cision

MAY 18, 2017

One of the two companies mentioned, though, was listening: Avaya. After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. There is no better story to illustrate the power of social listening to generate business.

How To 198

How To Instagram Social Media LinkedIn 198

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. It was for the kids. You show that you care.

Brand 256

Brand Branding Social Media Employee 256

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. COMPANY REBRAND EXAMPLE.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Social Media Crisis Reputation 385

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. Instead, I’m re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front. The community comeback.

Social Media 169

Social Media Trends Media LinkedIn 169

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. The Importance of Immediate Acknowledgment Delaying a response can create the impression that a company is hiding something or unwilling to take responsibility.

Crisis 78

Crisis Brand Branding Case Study 78

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much work it takes for a company or agency to produce one Instagram post. I mean, it’s a full-time job on a lot of social media teams.

Social Media 143

Social Media Marketing Media Community 143

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? What is it about this company that sets it apart?

Interviews 296

Interviews Employee Agency Company 296

5W PR

FEBRUARY 11, 2025

False narratives spread at lightning speed across social media platforms, reaching millions before facts catch up. company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Social media amplifies these challenges.

Brand 78

Brand Branding Viral Training 78

5W PR

APRIL 3, 2025

Companies like Patagonia demonstrate how embedded ethics create resilience. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

Social Media 118

Social Media How To Media Employee 118

Agility PR Solutions

JULY 1, 2024

Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the company organically.

Employee 105

Employee Reputation Branding Brand 105

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Comment: Generally, companies that experiment always seem to do better than peers.

Software 152

Software B2B Company Marketing 152

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place.

Company 137

Company Reddit Employee Facebook 137

5W PR

JANUARY 26, 2025

Social responsibility has moved from a “nice to have” to a business imperative. Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Companies must look beyond performative statements and create lasting change through concrete actions.

Strategy 78

Strategy Brand Branding Employee 78

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. For example, a tech company focused on connected TV can offer thoughts about what the company did to keep their employees engaged during the pandemic. Interact on social media.

Media 333

Media Pitching Report B2B 333