5W PR

JANUARY 29, 2025

According to the Content Marketing Institute , companies with integrated PR and content strategies see 72% higher ROI compared to those who keep these functions separate. This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. How to decide what to measure?

Content Marketing 240

Content Marketing How To Marketing Infographics 240

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. Visual storytelling through infographics, videos, and interactive content helps break down complex concepts. For defense technology companies, this trust deficit requires special attention. trillion in 2021.

Publicity 78

Publicity Privacy Technology Ethics 78

Cision

NOVEMBER 20, 2017

But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. So, companies and organizations of every size, shape, and category are embracing influencer marketing as the savior. But it needs to get more measurable, and strategic, and specific. It must be amplified.

Marketing 255

Marketing Infographics Video Content Marketing 255

The Proactive Report

MARCH 27, 2018

Just this last week there were several articles in the news about the value of measurement and analytics. million more analysts and leaders needed to make use of the information big data supplies. Develop, research, and write data-oriented stories, reports and infographics. The PR Measurement course launches April 4, 2018.

Analytics 100

Analytics Measurement B2C Construction 100

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Media monitoring and analysis is another strategy companies can utilize. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 80

Infographics Data Case Study Content Marketing 80

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Is it the number of eyeballs on a particular page or click-throughs on a CTA?

Strategy 70

Strategy SEO Infographics Meeting 70

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials.

Infographics 154

Infographics Travel Product Launch Video 154

PR 20/20

OCTOBER 5, 2016

He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. In addition to this, 53% say that measuring campaign performance is also one of the biggest challenges. If you’re looking for ways to overcome the challenges, check out the influencer marketing infographic below.

Infographics 84

Infographics Marketing Product Launch Study 84

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. The smaller the company, the less likely it is they are doing this. How can you do this? GOOGLE ANALYTICS.

Measurement 100

Measurement Analytics Google SEO 100

5W PR

NOVEMBER 19, 2021

Audiences will come to a website after a PR push, but they will stay with a company because of the information supplied by the content marketing. White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

SEPTEMBER 5, 2024

According to McKinsey & Company , the number of fintech unicorns grew sevenfold between 2019 and 2023. Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor. Cut transaction times in half?

Case Study 52

Case Study Study Storytelling Infographics 52

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. Take a look at your goals and determine how measuring sentiment fits into that. This scale measures coverage as positive, negative, neutral, or balanced. Let’s face it… getting loads of coverage is the holy grail for us PRs. So where do you start?

Analysis 156

Analysis Measurement Government Examples 156

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. For example, a makeup company might have a goal of increasing awareness of a new sustainable makeup line. What should I do if my content measurement indicated the content we’ve created is not performing as expected?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. I don’t remember the exact results, but I remember it was underwhelming – less than 100 views, let alone anything else measurable. A few months later the video was all but forgotten.

B2B 139

B2B Video Marketing Survey 139

Deirdre Breakenridge

MARCH 23, 2016

Owned (company blogs). Visuals (photos, infographics, etc.). Measurement. She works with everyone from Fortune 500 companies to innovative startups in order to cultivate the PR leaders of tomorrow and fundamentally change the way PR is valued through deep analytics, robust insights, and quantitative measurement.

Communications 150

Communications How To Analytics Public Affairs 150

Prowly

FEBRUARY 3, 2025

By utilizing Prowly's media monitoring and social media listening capabilities, you can collect data, analyze your company's performance, audience sentiment, your competitors, and identify powerful links and viral content. An all-in-one tool like Prowly isnt only known for its robust media database. PR campaign.

Examples 104

Examples Brand Branding How To 104

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

There are quite a few players offering social listening, influencer management, campaign measurement, and other analytics designed to measure success and uncover opportunities using advanced AI. But founders look to evolve to unearth ways to generate measurable impact with content. Talkwalker for realtime Newsjacking.

Tools 147

Tools Radio Data Instagram 147

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 7, 2017

Focused campaigns are the most impactful and easier to measure to determine whether the program was effective enough to duplicate. What gets measured gets improved! A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Cision

JUNE 20, 2016

Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. While text-heavy content is not very inviting, multimedia like interactive quizzes, infographics and live videos will be more likely to attract attention.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. B2B product companies spend 8.7% 3) The CMO Council infographic on CMO priorities.

Study 138

Study Survey Infographics B2B 138

Presspage

JANUARY 21, 2025

Whether announcing a product launch, sharing a company milestone, or responding to a crisis, following a tried-and-tested press release format can help deliver a release that grabs attention and drives action. Explain why it matters to your stakeholders and how it reflects your companys growth or values.

Writing 78

Writing How To Product Launch Crisis 78

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Cision

SEPTEMBER 7, 2016

This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. How to Measure Guest Posting ROI. Create a social media content calendar.

Resources 120

Resources Marketing Small Business eBook 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award.

B2B 168

B2B Video Exercises Infographics 168

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 136

eBook Product Launch Software Internal 136

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Every strategy needs goals so that you can measure your progress. A multimedia gallery with images and videos.

Digital PR 113

Digital PR System Infographics Banking 113

Presspage

AUGUST 12, 2020

As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. Apple is a great example of a company that offers superior UX to their customers and can charge a premium for it.

Brand 117

Brand Branding Infographics Analytics 117

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.) For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. But you have to know what you need before you can select the proper tool.”. Everyone agrees that visual content is a major media trend that will continue to have prominence.

Tools 125

Tools Analytics Software B2C 125