Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 136

eBook Product Launch Software Internal 136

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoyt Organization

AUGUST 9, 2024

It helps travel companies build deeper ties with their audience. It includes blog posts, social media updates, videos, and infographics that reflect the unique features of your destination or service. With years of expertise in this field, we can help unleash the true potential of PR to take your travel company to the next level.

Travel 78

Travel Tourism Industry Publicity 78

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. Doing so eliminates the initial hurdle of journalists having to vet the source.

Media 71

Media Automotive Resources Financial 71

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. No one wants to scour the internet for usable images for a company they’re trying to write about. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

ISEBOX

JANUARY 6, 2016

Product Launches. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. ISEBOX is an innovative multimedia news release platform that’s enhancing the way companies showcase stories and distribute quality content to journalists. Holiday Related. Team Member Profiles.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Implement customer feedback into product or service development.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

MAY 24, 2022

Each person mentioned or quoted in your release should be identified by their name, title, and company. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. This helps the reporter to follow up if necessary. Add Multimedia.

Writing 72

Writing Product Launch Infographics Pitching 72

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. Focus on why this press release is essential to the audience, not why your company is excellent. Don’t overcomplicate it.

Examples 62

Examples Product Launch Data Report 62

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Press releases aren’t meant to act as marketing material for your company. Press releases are often written for: New product announcements Hiring announcements Event announcements Company mergers Rebranding Opening a new office Receiving awards.

Writing 52

Writing How To SEO Infographics 52

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 It’s not that thought leadership isn’t valuable, according to author Omar Bilal Akhtar , it’s that companies have come to believe thought leadership is the primary means of implementing a content strategy. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. 74% of PR pros report an increase in work quality when using AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PR Fuel

JUNE 17, 2021

While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards.

Writing 66

Writing SEO Google Local 66

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Beyond PR

AUGUST 4, 2016

Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Use the video option to tease upcoming product launches or company news. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins.

Social Media 40

Social Media Pinterest Media Marketing 40

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.”

Film 180

Film Small Business Pitching Comparison 180