ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

JUNE 3, 2024

Keyword research Pinpointing pertinent keywords and search terms that the target audience employs to discover solutions similar to the company’s own. Brand reputation This discipline is centered on creating and distributing strategic messaging to foster positive brand recognition and position the company as an industry thought leader.

SEO 78

SEO B2B Engineering Leadership 78

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

5W PR

MAY 30, 2024

Stirring up interest and expectation for a new product or service unveiling. Drawing potential investors and partners by highlighting the worth of the company. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about product launches, collaborations, or company milestones.

Technology 78

Technology Product Launch Construction YouTube 78

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Facilitating effective leadership Leadership communication is a key aspect of strategic communications.

Communications 78

Communications Policies Product Launch Reputation 78

Bianchi Biz Blog

JANUARY 22, 2024

Each plant applying is a single application, so multiple plant locations from the same company can apply. Phase Three – The Operational Excellence Awards esteemed panel of judges will select five companies that scored the highest across Phases One and Two to be awarded on June 6, 2024, at a special awards dinner at Chroma in Detroit.

Automotive 90

Automotive Enterprise Resources Product Launch 90

PRSay

AUGUST 29, 2024

Two decades later, our setup is rarely questioned, in part due to WFH’s growing acceptance and in part due to our steady reputation for successfully helping B2B tech and healthcare companies to build their brand, raise visibility and drive sales. Her career also includes tenures at Hill & Knowlton/Blanc & Otus and SocketPR.

Strategy 78

Strategy Real Estate Agency B2B 78

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. The goal can be to build brand awareness, get attention for a new product launch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence.

Publicity 88

Publicity Pitching Product Launch Viral 88

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. First, let’s define PR strategies and tactics: A communication strategy is the north star that identifies target audiences, key messaging, and communications channels.

Strategy 98

Strategy Product Launch Storytelling Agency 98

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. There’s no buy-in at the top .

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

Pitching 205

Pitching Agency International Internal 205

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Your data only goes so far.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. Are you trying to attract investors?

Writing 136

Writing How To Pitching Privacy 136

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. With the brand’s stunt, changing its name to IHOb last year, the company was able to garner stories published by a variety of outlets and on social media platforms, as the news was virally shared.

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Generate a positive brand image In a company, public relations often works alongside sales and marketing teams. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Stick to your timeline.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies. The lifeblood of any startup is new customers.

B2C 120

B2C Product Launch SEO Storytelling 120

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. When companies try to do their own PR, it often lacks a strategy and falls through the cracks. When companies try to do their own PR, it often falls through the cracks CLICK TO TWEET. Product launch. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR in High Definition

JUNE 28, 2023

Online events have proven to be a powerful tool for product launches, training sessions, and establishing thought leadership. Online platforms allow companies to reach more people than they ever could have dreamed of, eliminating geographical limitations.

Travel 62

Travel Product Launch Energy Meeting 62

Barokas

JULY 6, 2020

A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand. How do companies determine if they are ready for a PR agency?”.

Consumer 131

Consumer Product Launch Agency Sports 131

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.

Video 116

Video Communications Strategy Product Launch 116

Garrett Public Relations

MARCH 31, 2019

When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. But what do you do in between the news peaks? What’s a […].

Product Launch 104

Product Launch Publicity Company Content Marketing 104

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. I’ve “covered” book releases, product launches, and restaurant openings.

Blogging 282

Blogging Case Study Social Media Instagram 282

PRSay

AUGUST 5, 2020

We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business. In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Bianchi Biz Blog

JUNE 1, 2023

In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.

Viral 52

Viral Crisis Communications SEO Reputation 52

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Communications Conversations

JUNE 14, 2018

Maybe it’s been the kinds of companies I worked for in the past. Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Maybe it’s a combo of both.

Communications 83

Communications Public Affairs B2C B2B 83

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

We had a strong program idea for a mattress company that wanted to be linked with healthy sleep. Although the disciplines are designed to accomplish distinct goals, they should not fight one another or be diffused during key periods like a new product launch or fresh thought leadership direction.

Writing 130

Writing Comparison Product Launch Leadership 130