Sword and the Script

APRIL 1, 2025

Consider for example, if you have years of clips about your company in your system. Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. PRophet takes a different approach to finding media contacts to pitch. Dazzle unveils 2.0

Software 159

Software Pitching SEO Tools 159

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. One of the biggest errors a PR person can make is timing their pitches badly.

Pitching 240

Pitching How To Report Radio 240

Axia PR

JUNE 11, 2024

When pitching, find the balance between consistent and irritating to appeal to busy reporters. The frustration you feel receiving these calls is comparable to how a news reporter may feel receiving pitches that don’t always pertain to their beat, for example. As a company desiring news coverage, what are you to do?

Pitching 133

Pitching Report Company How To 133

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. Conversely, a pitch is a personalized message directed toward a specific journalist with the aim of persuading them to cover a story. Pitches should be concise, engaging and grab the attention of the recipient right away.

Pitching 205

Pitching SEO Storytelling Resources 205

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. CTRs and response rates to pitches are not a perfect comparison.

Pitching 195

Pitching Analysis Report Survey 195

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. More specifically, the company says its chatbot, “Dazz” can interpret “complex requests” and “the nuances of your PR needs.” At that time, the company said it had raised $5.5 Propel launches 2.0

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention. But not every story is national news. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Securing media placements allows companies to position themselves as industry experts and thought leaders.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts.

B2B 78

B2B Company Crisis Management Measurement 78

Business Wire

APRIL 21, 2021

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention. H ow do you catch a reporter’s eye?

Survey 446

Survey Infographics Media Pitching 446

ImPRessions - Crenshaw Communications

APRIL 21, 2021

You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. We know what makes the perfect pitch. Grab their attention with that snappy subject line and prove to them in the pitch why you are a credible news source. Have supporting assets .

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

Sword and the Script

FEBRUARY 18, 2025

Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it. So, at the very moment, senior PR people obtained a level of proficiency, experience, and dare I say wisdom, in their careers they abdicate the responsibly of media lists.

Media 129

Media Pitching Media Relations Strategy 129

Agility PR Solutions

DECEMBER 21, 2021

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.

Pitching 173

Pitching Strategy Media Report 173

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. The findings or data from a white paper can also be pitched out to the media. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Case Study Trends Crisis Management 203

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

for three days for the return of our annual company staff retreat. Sessions covered practical matters like how to get a fast start on a new account, time management, acting as a strategic partner for clients, crafting the perfect media pitch, and a state-of-the-company from our CEO Dorothy.

Travel 318

Travel Training Pitching Course 318

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. Every agency person has pitched to a prospective client, only to see their idea executed months later – by another firm. Creative minds can think alike.

Agency 361

Agency Pitching Creativity Groups 361

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. If a company thinks all PR efforts will directly lead to sales, it may be time to explain the difference. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.”

B2B 156

B2B Company Storytelling Retail 156

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 325

Report Blogging Pitching Company 325

Prowly

DECEMBER 17, 2024

The all-in-one tool is available starts at $258 per month billed annually , which includes full access to the media database, along with audience insights for outlets, email pitching, online monitoring, the AI assistant, the Prowly newsroom, and more. What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. There’s also the likelihood of a larger story; if a piece of company news has local or regional relevance, the resulting story can have a large impact.

Local 292

Local How To Newspapers Pitching 292

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 190

B2B Company Marketing SEO 190

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Are you pitching local news or national?

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JULY 20, 2021

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Start pitching early.

Pitching 296

Pitching Financial Media Training Training 296

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. Use email well.

Media 333

Media Pitching Report B2B 333

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? And so do publications. Here’s an example.)

Pitching 131

Pitching Media B2B Examples 131

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Language isn’t just about translation.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance.

Agency 310

Agency B2B B2C Pitching 310