ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention. But not every story is national news. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. More specifically, the company says its chatbot, “Dazz” can interpret “complex requests” and “the nuances of your PR needs.” I wonder if we are doing that with words too. Propel launches 2.0

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. There are some small measures that can maximize efforts to B2B technology media. When pitching top tech reporters, like most media, it’s best to be short and sweet. Pitch the right people .

B2B 193

B2B Pitching Technology Report 193

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 156

Software Wikipedia B2B Pitching 156

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 173

Technology Publicity Software Pitching 173

Sword and the Script

FEBRUARY 18, 2025

Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it. Need a media list of technology reporters? Just delegate the task to an intern and arm them with a subscription to a media database. It is a prerequisite and is non-negotiable.

Media 129

Media Pitching Media Relations Strategy 129

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience.

Pitching 195

Pitching Data Technology Storytelling 195

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist. The $ pitches are no-brainers. What is the story?

Pitching 189

Pitching How To Media Interviews 189

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

Pitching 180

Pitching B2B Interviews Employee 180

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Wired describes itself as covering the intersection of technology, science, art, and culture.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. The findings or data from a white paper can also be pitched out to the media. Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. According to a 2023 Cision report, 65% of journalists prefer receiving pitches tailored specifically to their beat and audience.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. And, the truth is, a company can be extremely successful without being disruptive.

Big Data 296

Big Data Technology Data Energy 296

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

To build trust, and to encourage a response to a solid pitch, even if the answer is no. A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This was not new technology and the name was virtually unknown in the States. Do you have any news for us to pitch?

Agency 353

Agency Interviews Pitching Retail 353

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .”

Pitching 98

Pitching Company How To Study 98

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. The best are succinct, informed, and tailored to deliver the freshest content.

Company 203

Company Case Study Trends Crisis Management 203

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 170

Report Pitching Media Survey 170

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Facebook 157

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. It is currently used by more than 7,000 people in over 70 countries! PR professionals who have their own media lists and want an alternative to managing their own contacts in Excel sheets.

Comparison 104

Comparison Software Tools Analytics 104

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I’ve sat in on calls with clients themselves, affording a glimpse into another company. Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”.

Journalism 344

Journalism Internal International Pitching 344

Bianchi Biz Blog

OCTOBER 21, 2024

The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Stay tuned for a full event recap blog, including attendance details, as well as our insight and suggestions for auto mobility companies looking to engage with the event next year.

Automotive 92

Automotive Trade Shows Mobile System 92

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . PR people often plan out pitch calendars months in advance.

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

Business Wire

OCTOBER 17, 2019

Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.

Pitching 219

Pitching Technology Writing Company 219

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. Technology has largely enabled this.” Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Language isn’t just about translation.

Internal 323

Internal International How To Media 323

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

OCTOBER 19, 2021

It’s great for strategy setting and industry analysis, as you can quickly and easily review what’s happening beyond your own company. Develop your business case as a sales pitch for your PR investment, make sure it speaks the language of your audience—the C-suite. What to include in a business case.

How To 396

How To Measurement Writing Data 396

Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. That response rate is consistent with the company’s previous reports. The report also found: “Pitches mentioning AI had a 91% open rate but a 1.96% response rate.

Pitching 151

Pitching Study Technology Report 151

Sword and the Script

AUGUST 1, 2023

First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago. Those pitches are limited to 200 words or less.

Software 146

Software Pitching Ethics Technology 146

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide.

How To 241

How To Advertising Advertising Data 241

Onclusive

DECEMBER 14, 2021

While multiple companies offer media database and outreach solutions to communications pros, not all of them are created equal. If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win! PR Manager, Enterprise Company. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Establish your measurement framework.

Measurement 370

Measurement How To Analysis Hotels 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. . Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291