Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Cision

OCTOBER 21, 2016

But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Garnering earned media coverage is a key goal for every public relations firm. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

Software 120

Software Agency Case Study Television 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. But it’s often simply because the company is unprepared for the opportunity. Some of the best company stories involve a little benign risk-taking.

Media 199

Media Interviews YouTube Advertising 199

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

Steve Barrett on PR

JULY 22, 2016

Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.

Television 60

Television Print Consumer Company 60

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. And being a best-selling author can’t hurt when pitching bylines or features to the media.

Case Study 178

Case Study SEO Film Video 178

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Previously, he spent more than a decade as a television news reporter and anchor. . Photo credit: shutterstock ].

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. Yes, there is still print and broadcast media.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Blog early and often. Like other media, podcast shows exist in every conceivable niche.

Leadership 149

Leadership B2B Tools Conference 149

Cision

NOVEMBER 21, 2017

Whether your business needs revolve around online, print, television and radio broadcast, or social channels including Twitter, Facebook, Instagram and YouTube, Cision® Communications Cloud will ensure the impactful conversations that affect your brand and industry will never fall through the cracks. How to do that?

How To 149

How To Social Media B2C Television 149

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Bianchi Biz Blog

JUNE 27, 2024

Also, as businesses globalize and PR practices undergo significant changes, companies in India face the issue of balancing local strategies while building a comprehensive global narrative. However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities.

Meeting 90

Meeting Print Marketing Local 90

5W PR

JANUARY 17, 2017

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. The post How to Measure PR?

Measurement 90

Measurement How To Television Analysis 90

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We found more use of “explainers” and “behind the scenes” or “day in the life” videos particularly useful when introducing a new product or company. television networks have created in 30 years. There’s virtually no such thing as a traditional PR company anymore.

YouTube 136

YouTube Video Training Survey 136

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

ReimaginePR

MAY 30, 2015

When we take a company on, we assess what materials they have. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. I develop them for clients.

Media 120

Media Television Video Print 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Home to giants like ByteDance (TikTok’s parent company), Alibaba, Tencent, Flipkart and fueled by Amazon’s recent $1bn investment in India — APAC has long been a melting pot of digital technology innovation.

Mobile 156

Mobile Local Technology Television 156

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. Aside from presenter errors, a lot can go wrong on live television. But Stone said she kept her card. How could everyone screw this up? pic.twitter.com/uNGSbhgKFt. —

Crisis 119

Crisis Sports Television Print 119

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1. million in print and 3 million online subscribers. of Japan’s population uses LinkedIn.

Marketing 107

Marketing Newspapers Print Corporate 107

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Similarly, the audience is more offline since traditional PR campaigns are used in places like radio, print, or billboards. Think data studies, press releases, and expert commentary. Next, let’s look at traditional PR.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Public Relations Sydney

AUGUST 4, 2014

Clippings are a useful way to demonstrate the wide range of publicity generated through diverse media outlets such as television, online and print. With many companies now using social media to reach a wider audience , it is important to evaluate the effectiveness of your social media platforms. Measuring public opinion.

Strategy 93

Strategy Publicity Comparison Social Media 93

Reputation Us

AUGUST 2, 2021

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia.

Reputation 78

Reputation Publicity Enterprise Television 78

Axia PR

JANUARY 15, 2021

A guide to the five types of media your company needs. Some other forms of modern media are print media, television, movies, and video games. Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is.

Media 62

Media Television Web Print 62

Critical Mention

JULY 15, 2020

Adding the Media Contact Database to Critical Mention’s media monitoring and intelligence platform is the next step in the company’s mission to remain the go-to resource for earned media. The company continues to build out its Earned Media Suite, with several other high-profile releases scheduled for the coming months. .

Media 108

Media Radio Television Engineering 108

Cision

JULY 2, 2015

According to The New York Times , “Nine media companies, including NBC News and The New York Times, have agreed to the deal.”. Starting May 2015, Facebook started hosting articles from publishers directly on their platform via Facebook Instant Articles. This move by Facebook has turned it into a bonafide publisher as well as social network.

Journalism 120

Journalism Facebook Social Media Consumer 120

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Traditional. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

5W PR

JANUARY 17, 2020

A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. How to Talk about your Measurement Data.

Measurement 78

Measurement Publicity Television Analytics 78

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. While this could create a much safer world, the IoT is also creating more opportunities for hackers to exploit potential vulnerabilities. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise. About Zignal Labs.

Television 60

Television Enterprise Media Analytics 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing.

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. . About Critical Mention.

Television 80

Television Radio Analytics YouTube 80

The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. Some companies can develop content by using their iPhone and iMovie apps.

Television 60

Television Local Print System 60

Critical Mention

AUGUST 29, 2019

Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. Looking to the Future.

Television 60

Television Radio Analytics Government 60

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. At the same time, live interviews are the most cost-effective approaches to engage with important audiences around the globe.

Media 68

Media Radio Travel Interviews 68

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. One of the reasons I chose to make my company a “pay-for-performance” model was to ensure clients would leave satisfied. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78