Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. There are some great editorial calendar and social media calendar templates on HubSpot.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

How To 259

How To Social Media Product Launch Construction 259

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Content creators: how are they presenting your product?

Data 104

Data Media Product Launch Analysis 104

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? Companies opt for newswire distribution because it’s quick, efficient, and guaranteed. Newswires aren’t earned media . They’re here to stay.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

FEBRUARY 18, 2025

1 Define your goals and KPIs Every PR campaign is different and your end goals and KPIs will depend on your target audience, desired results, and how the campaign fits into your overarching company mission and vision. . #1 For example, monitor social media engagement, website traffic, or media coverage to understand audience reactions.

Examples 104

Examples How To Product Launch Print 104

5W PR

FEBRUARY 5, 2025

Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. The key takeaway from CES?

Technology 78

Technology Product Launch Analysis Storytelling 78

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Media 210

Media Automotive Resources Product Launch 210

Prowly

FEBRUARY 20, 2025

The goals for internal communication are to improve collaboration, build a solid foundation for company culture, and streamline operations across teams and roles. It focuses on clear and timely communication with external stakeholders: customers, clients, media professionals, such as journalists, and the wider public.

Writing 104

Writing Communications How To Internal 104

5W PR

MARCH 19, 2025

The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons. dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic social media buzz.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Prowly

FEBRUARY 28, 2025

Word of mouth means that the good word spreads organically, in person, through social media, on websites, in phone calls, and anywhere your employees and customers are. 4 Empower employees as advocates When employees speak nicely of their company, it can often feel forced. Don't do this.

Brand 104

Brand Branding Employee Case Study 104

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. The most effective channels for doing so include press releases, social media, and investor relations. Sharing accomplishments, such as product launches and expansion into new markets.

Company 88

Company Corporate Product Launch Internal 88

Presspage

JANUARY 21, 2025

A press release is a short, compelling news story written by an organization and shared with media outlets, journalists, or the public. Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

We still tell plenty of stories through editorial media, but the old days of email blasts and “smile-and-dial” tactics are over. The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies.

Media Training 249

Media Training Policies Agency Interviews 249

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. PR pros can take note: it’s best to launch with a plan in place, not wing it as you go.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

PRSay

MARCH 20, 2025

Try something like: Ive talked to [reporter name], and they said theyre more focused on industry trends than product launches right now. Bonus points if you have email or social media proof. Citing authoritative sources or publications you’ve worked with strengthens your recommendations. Offer a shortage angle.

Leadership 68

Leadership Pitching Case Study Product Launch 68

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You probably know most of the companies below: #1 Logos and symbols Apple The bitten apple icon. And even in "formal" B2B industries, having an online presence on social media is a must.

Brand 104

Brand Branding How To Measurement 104

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands. PR Calendar.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Why use a planning tool as a strategic lever?

Tools 354

Tools International Internal Resources 354

Prohibition

JANUARY 27, 2025

Earle shared approximately 20 TikTok videos during Coachella, with about 40% featuring Poppis branding, either through product placement or visible logos in the background. This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful product launches.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content. The foreseeable future in PR can be a bit hazy for certain companies.

Company 81

Company Brand Branding B2C 81

Contently - Strategy

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 136

eBook Product Launch Software Internal 136

Cision

FEBRUARY 19, 2016

If your company isn’t leveraging social selling, you’re losing opportunities…and likely handing sales to your competitors. Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social.

Social Media 120

Social Media Product Launch Pitching Instagram 120

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. If a known executive joins a company as an investor or an executive, the tech press will want to know.

Pitching 189

Pitching How To Media Interviews 189

5W PR

NOVEMBER 13, 2022

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B PR pros strategically work with the publications and influencers who make a difference for their companies — regardless of how well known they might be to the general public.

B2B 120

B2B B2C Product Launch Creativity 120

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. As a takeaway strategy, PR and communication professionals should pitch media outlets that target a specific audience or industry’s needs. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

Cision

MARCH 30, 2016

Steve made a good point at Ragan’s “Social Media Conference for PR, Marketing and Corporate Communications” earlier this month. At the same conference, Steve Crescenzo, CEO of Crescenzo Communications said that this social media win could also be a sin. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

MARCH 21, 2017

Uber may top the current list of major companies with public relations worries. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job. If you aren’t familiar, maybe that’s because the company did a good job turning a holiday campaign flop into gold.

Airlines 136

Airlines Reputation Product Launch Crisis 136

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. 6 Creative PR Ideas for Blended Media.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122