Onclusive

DECEMBER 6, 2021

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. In comparison to advertising, PR is both more cost-effective and more flexible. They trailed other businesses, averaging 6% in sales and 4% in profit growth, compared with 13% and 12% for companies deploying more offensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

SEPTEMBER 28, 2015

In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things.

Comparison 150

Comparison Industry Education Publicity 150

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology Comparison How To Software 195

Agility PR Solutions

APRIL 17, 2019

But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Comparison 156

Comparison Web Content Marketing Report 156

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. The charts allow you to overlay your tweets, replies, retweets, mentions, reach, etc., so you can see how your actions result in a variety of interactions.

Communications 383

Communications Tools Google Resources 383

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Comparison 150

Comparison Study Social Media Marketing 150

Awario

MAY 4, 2022

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. If you’re familiar with competitive analysis, you know about Share of Voice. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’.

Measurement 142

Measurement Comparison Tools Analysis 142

Agility PR Solutions

FEBRUARY 24, 2020

RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services. Cut chances of a “bait-and-switch” on staffing […].

Creativity 144

Creativity Comparison Company Analysis 144

Onclusive

JULY 18, 2017

It’s important to know how your own blog content fares in comparison to earned or newswire content. This intel was immediately integrated into the company’s owned content strategy to raise distinct queries and search visibility. Gain an understanding of which is performing better: your earned or owned media.

Comparison 294

Comparison Advertising Advertising Analytics 294

Onclusive

OCTOBER 10, 2017

AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. Filtering and searching are now more intuitive and allows everything from quick look-ups to complex assessments of campaigns. New capabilities in competitor analysis.

Software 207

Software Analysis Comparison Trends 207

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 128

Content Marketing Comparison How To Marketing 128

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Read all the comparisons, but need to see the tool for yourself? For example, if you take into account pricing with Prowly vs Muck Rack , that's nearly $7,000 in savings per year. Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. finder.com is a personal finance comparison website that is all about helping people make better financial decisions.

Travel 166

Travel Comparison Analytics Financial 166

Cision

SEPTEMBER 25, 2017

In a year-over-year comparison, however, journalists stating that PR professionals are a “preferred source” of information declined six percent from 42 percent and 36 percent. So, the spectrum of social media consumption and use for journalists doesn’t hold for perceptions of PR. You have fans where you may least expect them.

Journalism 258

Journalism Social Media Study Comparison 258

Cision

JUNE 9, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 153

Infographics Comparison Study Retail 153

Agility PR Solutions

OCTOBER 23, 2020

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. Guests may not realize that they let a feature as […].

Branding 114

Branding Brand Comparison Hotels 114

Prowly

MAY 17, 2024

This article aims to help you make the right pick with a comprehensive comparison of the best Meltwater alternatives. The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. Who is the competition for Meltwater?

Comparison 104

Comparison Software Blogging Marketing 104

Prowly

JUNE 11, 2024

That’s why we came up with the idea to provide a full top seven Cision alternatives comparison. Does choosing a PR tool seem like a daunting task?

Comparison 104

Comparison Tools Blogging 104

Onclusive

APRIL 5, 2018

Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. To qualify for inclusion in the PR Analytics category, a product must: Track PR campaigns related to the user and their company. Analyze success rates and other metrics based on reader engagement. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

PRSay

DECEMBER 4, 2018

By comparison, books in the “somewhat” messy office were tilted on the shelves, a textbook and papers lay on the floor, and the wall clock was an hour off. In the clean office, papers were stacked neatly on the desk, books and journals stood upright on bookshelves, file drawers had typewritten labels and all garbage was in the wastebasket.

Comparison 134

Comparison Journalism Study Branding 134

Cision

MARCH 14, 2017

In comparison, its closest competitor was Marks & Spencer, whose Mrs. Claus spot only garnered a little more than 43,000 mentions during the same period of time.) It turns out that while getting people to watch an ad is all about emotion, getting them to share it is about the sender’s personality.”.

Creativity 208

Creativity Comparison Construction Retail 208

Cision

MAY 12, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 149

Infographics Comparison Retail Study 149

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.

Media 195

Media Software Analytics Measurement 195

Cision

APRIL 28, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 174

Infographics Comparison Construction Study 174

Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com.

Comparison 106

Comparison Survey Consumer Social Media 106

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” “It is evolutionarily advantageous to prioritize negative information because the potential costs of negative information far outweigh the potential benefits of positive information.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. “It is evolutionarily advantageous to prioritize negative. information because the potential costs of negative information. far outweigh the potential benefits of positive information. human brain is as a consequence predisposed towards focusing. on negative information. attentiveness.”

Consumer 195

Consumer Branding Brand Media 195

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Cision

MAY 20, 2016

Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Smartphone competitors rushed to point out the superiority of their products, while brands like Ford and Delta Lights discussed the positive side of bends.

Branding 159

Branding Brand Comparison Viral 159

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

MAY 24, 2018

Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. “Our vision is of a world where our differences are a source of inspiration and development, not intolerance and prejudice.”

Creativity 174

Creativity Small Business Storytelling Travel 174

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

PR Job Coach

OCTOBER 24, 2014

Employees are No Longer Mushrooms No doubt you understand the comparison. Employees are Equal They are as significant as stockholders, media, analysts, government officials, and executives, to name a few. Their stature is no less than any other constituent. They have a stake and can use it responsibly.

International 139

International Internal Communications Employee 139

Cision

MAY 26, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 120

Infographics Comparison Retail Study 120

The Resolution Blog

AUGUST 11, 2015

Your content by comparison may take some time to vault itself into these hallowed positions. And by comparison, your own content isn't likely to oust them soon. More often than not, the top slots for your target keywords are being occupied by pesky competitors. Do you quadruple your SEO budget? Or do you give up?

SEO 120

SEO Comparison Handbook Google 120

Shift Communications

OCTOBER 14, 2014

Your audience, being human, is more than capable of drawing those negative comparisons without your help – and you end up with the stickiness of negativity without tethering yourself to the negative trait itself. Transform haters into fans.

Marketing 146

Marketing Comparison Conference Branding 146