Prowly

JANUARY 29, 2025

Navigating without a clear grasp of consumer perceptions can lead to missed opportunities. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Brand health refers to how well a brand is perceived by consumers.

Measurement 104

Measurement Brand Branding Analytics 104

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

Institute for Public Relations

FEBRUARY 17, 2023

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → . A survey of 25,000 Americans was conducted in the spring of 2021.

Consumer 69

Consumer Comparison Brand Branding 69

Cision

SEPTEMBER 25, 2017

Hunters — these journalists disproportionately use their time-consuming social media rather than engaging, although they do promote content and engage their audience to a lesser extent than Promoters and Architects. They prefer Facebook and Twitter. You have fans where you may least expect them. Does Industry Matter?

Journalism 258

Journalism Social Media Study Comparison 258

Cision

JUNE 9, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 6 coming soon. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 153

Infographics Comparison Retail Study 153

Cision

MAY 12, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Question 4 coming soon. About the Shareholder Communications 365 Study. Since 2012, the study has evolved.

Infographics 149

Infographics Comparison Retail Study 149

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Thus the genesis of our Shareholder Communications 365 Study. Hey…we should ask investors what they think.”.

Infographics 174

Infographics Comparison Construction Retail 174

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. finder.com is a personal finance comparison website that is all about helping people make better financial decisions.

Travel 166

Travel Comparison Analytics Financial 166

Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. The post Halloween PR: Millennials admit to buying stuff just for social posts appeared first on Agility PR Solutions.

Comparison 106

Comparison Survey Consumer Social Media 106

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

MAY 26, 2017

More to the point, where do they want to consume it? Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). It’s where they receive their data and breaking news.

Infographics 120

Infographics Comparison Retail Study 120

Prowly

MARCH 12, 2025

Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. That's why print is evolving, adapting to consumers, and going digital. It's also extremely time-consuming, especially when you're trying to report your work's impact.

Print 104

Print Strategy How To Newspapers 104

Cision

MAY 5, 2017

How shareholders consume shareholder communications content. Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). They are just checking in to see what’s new.

Infographics 120

Infographics Comparison Financial Study 120

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Shift Communications

OCTOBER 14, 2014

Your audience, being human, is more than capable of drawing those negative comparisons without your help – and you end up with the stickiness of negativity without tethering yourself to the negative trait itself. Remember that as humans, consumers will latch onto negativity far sooner than they’ll independently notice something positive.

Marketing 146

Marketing Comparison Conference Branding 146

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices.

Instagram 148

Instagram Comparison Web Product Launch 148

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. the 10-minute survey evaluates where a PR team or its clients stand in their measurement journey, and in comparison to others who have also used the maturity-mapping tool.

Measurement 174

Measurement Communications Banking Survey 174

Cision

MARCH 8, 2016

Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Revisit your data over time to make year-over-year comparisons and identify industry trends. Yet, editors at major outlets like The Washington Post receive very few charts, visualizations or data.

How To 84

How To Pitching Survey Comparison 84

Cision

APRIL 29, 2015

For comparison sake two other health articles from The Wall Street Journal is included along with their Facebook and Twitter sharing to illustrate the interest on this topic compared to the other two articles: Apps to Track Exercise, Sleep Help Patients Participate in Clinical Trials [4.13.2015] – Facebook: 892 and Twitter: 477.

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. It’s also very important to tap and train media spokespeople at the beginning of an engagement.

YouTube 136

YouTube Video Training Survey 136

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

The Resolution Blog

AUGUST 6, 2019

Engagement rate combines factors related to audience (reach / impressions) with those related to actions (evidence of consumers reacting to your content, likes, comments, shares, link clicks etc). There is no export to Excel button, making data collection over longer periods more time consuming.

How To 120

How To Media Comparison LinkedIn 120

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

APRIL 23, 2019

The report broke out answers from CEOs and in-house communicators to some of those questions for comparison purposes which reveals gaps (the demographics section reported 760 of the PR respondents came from in-house communications teams – and the rest from agencies). 1) A Difference in Communications Goals.

Technology 150

Technology Study Communications Survey 150

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. You can include informational articles, product comparisons, videos, special offers, et cetera. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

Shift Communications

DECEMBER 26, 2016

This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format. It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns.

Google 98

Google Data Pitching Tools 98

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. What are brands doing differently today? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

PRSay

MAY 10, 2018

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. For the purposes of our study, we relied on opinions of micro-influencers — because, well, “macro-influencers” is a bit of a misnomer.

Brand 128

Brand Branding Guidelines Creativity 128

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Axia PR

SEPTEMBER 22, 2022

Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. The truth is that news consumers love reading about drama, which is why conflict can add great news value to a story.

Comparison 62

Comparison Sports Pitching Consumer 62

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. Influencer Engagement In the time of increased consumer power, influencers make up a huge part of the advocate vs detractor dynamic. From this you can gauge brand visibility and market dominance.

Measurement 195

Measurement Analysis Reputation SEO 195

Mindful Marketing

SEPTEMBER 25, 2022

There’s also his namesake BRADY brand, which takes us back to the central question of this piece: Does the living legend really want aspiring athletes to avoid comparisons to him? ” The consumers' emulation can extend to other products the celebrity endorses as well as to other attitudes and actions.

Apparel 76

Apparel Comparison Sports Training 76

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued. What inspires you?

Creativity 120

Creativity Comparison Consumer Examples 120

Prohibition

JULY 22, 2022

With over 60% of UK millennial consumers trusting nano and micro influencer recommendations over a list celebrities and mega influencer endorsements, it’s really important to consider them for your strategy. Better conversion rates + ROI.

Comparison 117

Comparison B2C Advertising Advertising 117

Flack's Revenge

FEBRUARY 3, 2021

Secret sauce challenges: Identiq aims to stop the rampant propagation of personal info and combat consumer fraud through a “provider-less trust network” that validates customer identity for e-commerce companies without sharing, sending or storing PII (personally identifiable information). Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Video 177