Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Rock the Status Quo

AUGUST 20, 2015

First, I searched trends on content marketing. . The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.

SEO 100

SEO Comparison Content Marketing Social Media 100

Sword and the Script

SEPTEMBER 20, 2016

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. The important lesson here is that context matters in content marketing. Looking for future proof content marketing help? .

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Contently - Strategy

OCTOBER 18, 2023

The good news is there’s no need for marketers to pivot careers just yet. With content marketing, brands can deliver personalized and relevant customer experiences that not only nurture them through the funnel but also provide value, build trust, and foster lasting connections. Follow these four steps to get started.

Content Marketing 52

Content Marketing Marketing Comparison Data 52

Sword and the Script

NOVEMBER 12, 2016

Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Additional recommended reading: The Buyer’s Journey and Why Content Marketing is a Thing. B2B Customers Want Thought Leadership.

B2B 121

B2B Marketing How To Survey 121

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Martech is not marketing. If you enjoyed this post, you might also like: 7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before.

Marketing 107

Marketing Comparison Enterprise Technology 107

Sword and the Script

JULY 20, 2021

Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. Comparisons between solution types. They Ask, You Answer content—answers to questions frequently heard in sales meetings.

B2B 190

B2B Company Marketing SEO 190

Sword and the Script

SEPTEMBER 11, 2018

It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. In technology, the classic comparison of Salesforce to Oracle is an iconic example. That is the essence of content marketing and why PR and content marketing work best when working together.

Software 103

Software Comparison Content Marketing Measurement 103

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Content Creation. Content marketing is another area that can seem overwhelming, but if you continually work on it, it won’t take over your life. Start your email series with an offer, such as a free whitepaper.

Marketing 120

Marketing Comparison eBook Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

We know they are rare in comparison and that is what makes them so important to acknowledge. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. Video is never, ever going away.

YouTube 136

YouTube Video Training Survey 136

Contently - Strategy

MARCH 22, 2022

Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. So it only makes sense to spread your content marketing efforts to support prospective customers in other stages of the acquisition cycle. But that’s not the only way to use it.

SEO 139

SEO Strategy Brand Branding 139

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Many viewers have been riveted by the documentary and the sentiment scores are further supporting that expression.

Media 113

Media Comparison Radio Sports 113

Buzzstream

JANUARY 20, 2025

To target these, we asked for an industry breakdown of annual leave taken, to allow us to create a sector-by-sector comparison. Tank has recently been shortlisted for two UK Search Awards for the annual leave report, namely the Best Use of Content Marketing in a Search Campaign (Large) and Best Use of PR in a Search Campaign (Large) awards.

Digital PR 62

Digital PR Internal International Data 62

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Contrary to popular belief, content marketing videos can be produced with the goal to directly increase product sales, not just for educational or storytelling purposes. Personalized videos.

Video 109

Video How To Education YouTube 109

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. Is it strictly content marketing? They’re also 17 percent more likely to follow a brand on social media. Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. So, high level Clearlink is a marketing agency that owns and operates several web properties. And so there’s lots of consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

APRIL 4, 2016

For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. Marketing Research , 24 (4), 10-15. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

Viral 120

Viral Journalism Advertising Advertising 120

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

How To 104

How To Marketing B2B Exercises 104

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MARCH 30, 2022

Generally speaking, battlecards contain the following information: Market overviews. Target customers, markets, segments, and opportunities. Competitor analysis and comparison. As a result, marketers have the skills to turn facts and figures into the business benefits that persuade people. Answers to common objections.

Data 130

Data Comparison Case Study Marketing 130

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

AUGUST 11, 2015

The burger business tells us a thing or two about content marketing. By comparison , in the US alone, McDonald’s has some 14,000 locations, Burger King has roughly 7,000 and Wendy’s 6,000. A similar notion is at work for content marketing. Feeding the content monster easily outpaces any burger eating contest.

Radio 60

Radio Fashion Comparison Content Marketing 60

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. We search for content that is useful. We share content that is interesting or entertaining. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett.

Marketing 73

Marketing Viral Survey Infographics 73

Cision

SEPTEMBER 23, 2015

Campaign or launch success comparisons. Kate Finley is the Founder and CEO of Belle Communications , a digital marketing and public relations agency specializing in PR, social media and content marketing for food, beverage, CPG, lifestyle, nonprofit and restaurant brands. New partnerships / investors secured.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

SEPTEMBER 15, 2015

This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. No matter whose definition of content marketing we might gravitate towards – there’s a sentiment of teaching, adding value and developing content that is of some utility for a target market in every one.

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60

Burrelles Fresh Ideas

DECEMBER 5, 2023

Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies. Furthermore, organizations can utilize these surveys to track progress over time, make inter-departmental or inter-location performance comparisons, and measure their standing against industry standards.

Internal 97

Internal International Communications Employee 97

Sword and the Script

APRIL 4, 2017

The channels that produce the most leads for B2B marketers are as follows: Email: 62%. Content marketing: 51%. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. In part, this is why content marketing has become so important.

B2B 70

B2B Study Marketing Survey 70

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

ISEBOX

JULY 24, 2015

No one content format will engage all of your prospects and drive traffic, which is why we need to leverage multimedia content in our marketing strategies. Need proof that multimedia is on the rise in content marketing? A comparison of the side-by-side sketched images is shocking.

Infographics 70

Infographics Storytelling Video YouTube 70

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 67

B2B Report Marketing Survey 67

ReimaginePR

JUNE 13, 2016

Now, the old way of marketing used to preach highlighting and calling out the specific features that separate your product from the pack—if a pack of other competitors even exists. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content.

Tools 72

Tools Viral Engineering Comparison 72

PR 20/20

JANUARY 9, 2023

Note: It’s important to inform buyers of all solutions in the market, not just yours. Comparison guides, case studies, testimonials, webinars, and pros and cons articles. The goal is to allow the buyer to come to their own conclusion, not sell to them. By the decision stage , a buyer wants to be confident in their preferred solution.

Comparison 87

Comparison Resources eBook Case Study 87

Critical Mention

DECEMBER 13, 2019

To be successful in monitoring your brand’s reputation, it’s paramount that your organization can track mentions individually and in groups of other related mentions for comparison analysis. Having access to your mentions over time can influence the effectiveness of your content, audience interactions and campaigns.

Analysis 81

Analysis Comparison Reputation Radio 81

Shift Communications

MARCH 16, 2015

Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Set the date to 9/1/2014 to the present day and set up comparison to the previous period: Set up a segment to examine traffic from wire services. Vice President, Marketing Technology.

Google 60

Google SEO Web Comparison 60

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

Sword and the Script

APRIL 2, 2019

It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. For me, I only do B2B, primarily technology, and I look at marketing, particularly content marketing through PR lenses. I believe all signs suggest the future of marketing looks more like public relations. Image credit: Unsplash.

Agency 118

Agency Trends Marketing Survey 118