Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 186

Marketing Content Marketing Data Social Media 186

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Priscilla is the marketing manager for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Media 113

Media Comparison Radio Sports 113

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. For ideation, the ‘Content’ section (found in the top bar) shines through and is an essential piece of kit for those for whom ideation forms a significant part of their role. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 106

Financial Industry Report Insurance 106

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? A: Audio content is incredibly intimate: you’re whispering into someone’s ear. Is it strictly content marketing? They’re listening to you while they exercise or drive to work. Know your goals for the podcast.

Interviews 120

Interviews Comparison Video Exercises 120

Contently - Strategy

MARCH 30, 2022

Generally speaking, battlecards contain the following information: Market overviews. Target customers, markets, segments, and opportunities. Competitor analysis and comparison. As a result, marketers have the skills to turn facts and figures into the business benefits that persuade people. Answers to common objections.

Data 128

Data Comparison Case Study Marketing 128

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

How To 102

How To Marketing B2B Exercises 102

ReimaginePR

JUNE 13, 2016

Now, the old way of marketing used to preach highlighting and calling out the specific features that separate your product from the pack—if a pack of other competitors even exists. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. With my help, you can too.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. We search for content that is useful. We share content that is interesting or entertaining. By contrast, we share content on social media when it’s convenient for us, says to Steve Plunkett.

Marketing 64

Marketing Viral Survey Infographics 64

Critical Mention

DECEMBER 13, 2019

To be successful in monitoring your brand’s reputation, it’s paramount that your organization can track mentions individually and in groups of other related mentions for comparison analysis. Having access to your mentions over time can influence the effectiveness of your content, audience interactions and campaigns. SCHEDULE A DEMO.

Analysis 81

Analysis Comparison Reputation Radio 81

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR Talkwalker tapped the research firm YouGov to field a global survey of 3,700 marketing communications (marcom) professionals.

Media Relations 97

Media Relations Report Industry SEO 97

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content. Media: Similar to My Blog Guest, post your content for others to share and link to.

Tools 72

Tools Viral Engineering Comparison 72

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. I’ll be blunt: they are never good. What is Guest Blogging?

Blogging 62

Blogging Google Writing SEO 62

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention.

Agency 91

Agency Trends Marketing Survey 91

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Buzzstream

AUGUST 28, 2024

The ‘Recent Articles’ and Twitter feed overview in each journalist’s bio are great ways to check the frequency of their coverage and whether they actually write about relevant topics. Since I’ve only used this tool for social monitoring and content ideation, I figured I’d consult some of the experts to learn what they said.

Media 62

Media Reddit Digital PR Tools 62

Shift Communications

JANUARY 6, 2016

To use the site, you can put pictures, write text, and tag the posts with keywords so others can find them. Tumblr has a “reblog” feature that allows you to repost other users’ content to your own blog. Coca-Cola has also used this same strategy, of using Tumblr to amplify performance and attract new eyes, with other content.

Brand 60

Brand Branding Comparison Social Media 60

Contently - Strategy

MAY 12, 2024

For content marketers, dialed-in content calendars are even more critical. Consideration: Here, content should showcase the value of your solutions. Comparisons, case studies, and how-to guides (e.g., “How to Choose the Right Budgeting Tools”) may be an appropriate tack.

How To 94

How To Resources Comparison Analytics 94

Buzzstream

DECEMBER 11, 2024

What made you decide to write a book? And I thought like, why not write a book? Like I wrote my first book called Stand Out , which is about marketing many moons ago, but it was like a self published PDF version. I’m not saying to create a mediocre piece of content and then distribute it forever.

Reddit 77

Reddit How To Digital PR LinkedIn 77