The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list.

Google 120

Google Analysis Comparison Data 120

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new Fewer professional journalists.

Trends 60

Trends Media Report Technology 60

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. 2) Be proactive in delivering value.

Agency 94

Agency Trends Marketing Survey 94

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Why: Celebrities don’t always the perfect brand relationship make.

SEO 42

SEO Facebook Twitter Measurement 42

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Measuring and Optimizing Tracking key metrics such as organic traffic, bounce rate, time on page, and conversion rates is crucial for gauging the effectiveness of content.

Infographics 78

Infographics Engineering Comparison Case Study 78

Buzzstream

DECEMBER 17, 2020

Answer the Public. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

MAY 7, 2020

What metrics do they use to measure those goals? How you measure it is a bit trickier. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. ” There’s far less to say about content marketing that fails since no brand wants to publicize its shortcomings.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. bring creative ideas and use data to execute?

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Comparing the cleaned data against old data won’t offer accurate comparison. For example, if your comparison data includes 68% bot traffic, it will be a long time before you live up to that falsely inflated benchmark.

Report 52

Report How To Marketing Analytics 52

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. Mercy is a public relations manager at Belle Communications , freelance writer and communications director for the DC chapter of ColorComm. The field of public relations is more fast-paced and has continued to join forces with social media and visual elements.

Reddit 120

Reddit Social Media Pitching Comparison 120

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Community Data 164

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52