Comparison Creativity Publicity Viral 
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.
The Resolution Blog
JANUARY 8, 2018
The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. All publicity is good publicity or is it? What do you guys think?
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The Resolution Blog
MAY 11, 2016
On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.
Buzzstream
DECEMBER 17, 2020
Answer the Public. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back.
Buzzstream
AUGUST 28, 2019
On the flip side, if you’re not diligent and miscommunicate or misrepresent the data, you risk your brand’s credibility and potentially a relationship with a writer or publication. People can relate, as it’s the public generating the data set in the first place. They’re able to explore and make their own conclusions and comparisons.
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.
prTini
SEPTEMBER 24, 2014
You can also analyze social and content success through a side-by-side domain comparison report. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Photo credit: OZinOH, via Flickr Creative Commons. Public Relations' Check out our free tools at WebpageFX. •••.
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