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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference.

Consumer 195
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How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

Negative news content in comparison. Therefore, based on our findings, the quality of your website content is equally important both in good times and during a crisis. How you handle the crisis and turn around negative press makes all the difference. “It is evolutionarily advantageous to prioritize negative. attentiveness.”

Consumer 195
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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual.

Crisis 78
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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. . But over 60% were published in the three days of the crisis (Friday, Saturday, and Sunday.) Preparation Is everything in a crisis.

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Crisis Management: Airasia Crisis Takes To Twitter

Norton's Notes

As we know any crisis of any nature is a huge test for a high profile CEO but his approach has been described as a “well-oiled communications machine.” His hands-on, honest and transparent approach has managed a rapid response to this horrible situation. Crisis Management News crisis management online crisis management'

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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. For comparison, Hockey Canada had a mere 143 articles written about them with just 14 thousand interactions in the same period the year before. Good crisis communications teams stay prepared for these kinds of events.

Brand 148
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Maintaining Trust in the Age of AI

Presspage

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. Human involvement remains essential for successfully managing these events.