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DigitalPR has a problem. According to our most recent report on the State of DigitalPR , the problem is measuring impact. There are many ways to measure digitalPR impact. Backlinks are the most traditional way to measure digitalPR performance. Not every campaign touches every metric.
This case study is from the people at Tank, a digitalPR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digitalPR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.
The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
She’s been quoted in several of our articles and created a fantastic case study of her digitalPR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digitalPR campaigns from an in-house. I started digitalPR back in 2018.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. Ruth Barrett , Head of Content and DigitalPR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything. Rand Fishkin.
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digitalPR – just for comparison purposes. Add in the projected explosion in content creation over the next five-plus years, it’s no surprise to see an upward trend.
Here are some of the most common PR campaign goals: Improving brand awareness Driving new website traffic Increasing the number of media mentions Improving your impressions Increasing social media reach And similar goals Before setting out on your PR campaign, make sure to have a previous track record of similar KPIs for comparison. #2
As PR professionals we are often asked how public relations (PR) differs from marketing. While marketing seeks to drive instant, tangible sales success, the benefits of a PR program can be viewed as a long term investment that a company would recognise for future achievements. What about Digital Marketing and DigitalPR?
In comparison, the video that had been put out at Christmas featuring their traditional garage work had garnered only a few thousand views and translated into some bookings for the garage for regular maintenance work on family vehicles. A short video about the work he had been doing building rally cars featured a track day he had held.
They’re able to explore and make their own conclusions and comparisons. The interactive was also paired with static images for larger metropolitan areas that allowed for quick comparisons as people explored their local data in the interactive map. National or global data is often a great base for developing interactive content.
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! Tell me a little bit about that.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. What Exactly is Newsjacking? It’s surprising yet true and would certainly stand out.
This allows you to benchmark where you are as a brand in comparison. This will allow you to consider the topics and trends that you jump on for your next PR campaign. This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation.
But yeah, it’s mainly anything that’s now extremely competitive in the service is really still where you’ll need your digitalPR, but also to make a difference, you will need guest posts and niche edits. Like these like comparison sites. They’re the markets that we’re working with mainly.
When making routine comparisons. Makes a comparison. The post #SelfPub – Part 3: The RESET Style Guide appeared first on Glasgow PR Agencies | Scottish DigitalPR Company | Zude. compare with, not to. conjunctions. continent. If you are going there, try mainland Europe instead. Fewer refers to number. low-level.
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digitalPR platform that was acquired by Cision this year. Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports.
The annual comparison between the X-Factor and Strictly has become rather tiresome but the media seem to love that story. I am sure most of us working in digitalPR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence.
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digitalPR. None were related to BuzzStream, digitalPR, or link building. I’ll be blunt: they are never good. I see a wall of text with no photos of the equipment.
Notice how the methodology has been written in this example; it’s clear, concise, and written in the third person: “The study was carried out by comparison site Go Compare , which used analysed data from IMDb’s ‘filming locations’ section. ” I’d recommend writing up your methodology in a similar vein.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., It was a digitalPR piece. I did a poll on digitalPR specifically.
According to our State of DigitalPR report, 92.5% of digitalPRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, DigitalPR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.
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