Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Public Relations Sydney

SEPTEMBER 21, 2014

As PR professionals we are often asked how public relations (PR) differs from marketing. Whereas PR is classified as free exposure for increasing credibility around a company’s image. Longevity: Marketing is a relatively short term activity, whereas PR reaps its benefits over a longer period of time.

Marketing 99

Marketing Advertising Advertising Comparison 99

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Backlinks Why?

Digital PR 112

Digital PR Report Google Radio 112

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Norton's Notes

APRIL 21, 2016

The annual comparison between the X-Factor and Strictly has become rather tiresome but the media seem to love that story. I am sure most of us working in digital PR and social media have noticed how YouTube links don’t receive quite as much reach or engagement as they once did – that is no coincidence.

YouTube 28

YouTube Advertising Advertising Television 28

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

APRIL 13, 2025

This aligns with our State of Digital PR report , where measuring impact was the most challenging aspect. This spontaneity can cause problems when testing and measuring success (which youll see in the next section). If only some brands are focused on sales pages and others arent, how does everyone measure impact?

Report 62

Report Trends SEO Measurement 62

Buzzstream

DECEMBER 11, 2024

Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. Digital PR and Content Have Synergy Content developed for digital PR campaigns (e.g., It was a digital PR piece. I did a poll on digital PR specifically.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Buzzstream

APRIL 13, 2025

This aligns with our State of Digital PR report , where measuring impact was the most challenging aspect. This spontaneity can cause problems when testing and measuring success (which youll see in the next section). If only some brands are focused on sales pages and others arent, how does everyone measure impact?

Report 62

Report Trends SEO Measurement 62